Automate Your Workflow to Save Time, Energy, and Money

Welcome to the Department of Redundancy Department, where a small business owner repeats the same administrative tasks daily, weekly, monthly, and yearly. From turning the lights on to start your day to turning them off at day’s end – and everything in between – it’s trying to be the boss. This is especially true if you’re a hands-on and/or a micro-manager type of boss.

This begs the question of whether you should automate your workflow to reduce all that redundancy.

Automated Task Management

Thanks to the folks at BusinessOfHome.com, we’ve discovered an exciting way to slough off those mundane, time- and energy-sucking administrative business tasks that can make you wonder why you ever started your own business. This magical task management tool is called Airtable and it's shaking things up in the industry.

“There are a million moving parts to any design project. From presentations to procurement to payment, there is plenty of room for tasks to slip through the cracks. We asked designers to share their favorite tools for keeping all their ducks in a row.”

“Airtable is a programmable database that manages both projects and customer relationships. The platform allows designers to track client information – potential clients, active clients, and even the profitability of each client – as well as purchases for individual projects.”

Can you imagine?

“For Philadelphia-based designer Lucy O’Brien, Airtable is the ‘brain behind her firm, with an administrative hub for internal documents as well as client-facing workspaces for each project, with separate tabs for each room, construction documents, and paint schedules. ‘This platform has the clarity of Excel spreadsheets but enables you to upload pictures, documents, links and so much more into the cells,’ says O’Brien.

“’ That feature was one of the main reasons I finally stuck with Airtable – so many of the other systems I tried did not give the overall organization and document storage I wanted in a visual way that felt clean and organized.’”

Simplify Your Workday

According to the Airtable website: “From sending notifications to orchestrating cross-functional work, Airtable automations are a powerful rules engine that can help you and your team stay connected.”

From the simplest to the most complex, the platform offers simplified steps to help you manage workflow seamlessly and efficiently:

• Quickly and easily create Airtable automations using a simple, drag-and-drop builder.

• See how automations can help save you time by eliminating redundant tasks and streamlining your work.

• Connect automations to your most important tools to create a seamless, cohesive workflow.

And, amazingly, “A free plan is available to start but increases to $45 per month for the most sophisticated plan, which offers perks like storage of 100 gigabytes of attachments.”

Ted remains available for business consulting to the trade and as a potential guide for the use of AI business support platforms for designers and furniture dealers. If you’d like to chat with him about your design business needs, simply… Contact TD Fall today.

Artificial Intelligence – Will it Hurt or Help the Furnishings Industry?

Artificial Intelligence… The very words can frighten us after seeing or reading countless movies and books where the friendly helper becomes a deadly foe. And now, we see it making an impact in the home furnishings industry – an impact that will affect all of us eventually (if it hasn’t gotten to you already).

So, what is AI? “Artificial Intelligence (AI) is machine-displayed intelligence that simulates human behavior or thinking and can be trained to solve specific problems.” (SimpliLearn.com)

Further, AI is already impacting all of our lives on a daily basis.

• As per Gartner, 37% of organizations have implemented AI in some form. The percentage of enterprises employing AI grew 270% over the past four years.

• According to Servion Global Solutions, by 2025, 95% of customer interactions will be powered by AI.

• A recent 2020 report from Statista reveals that the global AI software market is expected to grow approximately 54% year-on-year.

Technology is Changing How We do Business

OK, so why should we worry about using Artificial Intelligence for interior design or in retail furnishings? Well, according to Ashley Furniture CEO Todd Wanek, “By the end of this decade, there will be two types of companies. One, that’s in business using A.I., and the second one that’s out of business. I think it’s going to be that impactful.” (FurnitureToday.com)

Admittedly, that is a pretty bold claim. Then again, it’s not like a smartphone, tablet, or laptop is NOT being used to help interior designers reimagine a homeowner’s space. Or, to help a furnishings dealer show a client exactly how a new piece of furniture will look when placed in their home.

Apps like these are the very definition of Artificial Intelligence and they’ve been available for quite a few years.

“Home furnishings retailers are deploying [AI] with virtual reality technology to show how home furnishings will look within a room. They’re adding chatbots to their online customer service applications. They’re using it with business forecasting and data analysis, as well as to write copy for press releases or product descriptions on their websites.”

AI Will Boost Productivity

Clearly, AI can make our lives easier – when used effectively. The fear of AI comes from imagining what the logical implications of employing such a powerful technology might be moving forward.

Could AI be developed in a way that it could design custom furniture on its own? Could it take over for interior designers and reimagine a client’s space without the designers’ input? Just how far will we go?

Mr. Wanek explains, “There’s a tool called Midjourney right now that we’re using. We’re using it for creative service. Our design team is using it to help design product[s]. It’s unbelievable what it can do in five minutes, which would have taken hours before. In our product knowledge team, what would have taken them three weeks, they got done in three days just through ChatGPT.”

Additionally, he shared, “We’ve deployed it already in some cases, like in transportation and accounts payable. We’ve also deployed it in human resources. It goes through resumes and helps identify whether the person applying is capable of working for our company.”

Whether we like it or not, new technologies – including Artificial Intelligence – are having and will continue to have a meaningful impact on our industry. To quote our hero and mentor:

“I have an idea that AI needs to be humanized for designers. It's already having an impact on our industry and the early adopters will own the largest market share.” (Ted Fall)

We’ll be examining this issue in future posts about how and whether Artificial Intelligence will hurt or help the furnishings industry.

For now, Ted remains available for his impressions of issues like these and for business consulting to the trade. All you have to do is… Contact TD Fall today.

Interior Design Trends – Do They Even Matter?

This is the time of year when we are not only told what the Color of the Year will be in 2024; we are also deluged by so-called experts regaling us with what is supposedly trending in every category of our existence. Interior design trends are no different, of course. Yet, while we are cognizant of the fact that we must share some of these with you, we can’t help but wonder just how important such generalizations can be.

You see, a generalization is simply “The formulation of general concepts from specific instances by abstracting common properties.” (Power Thesaurus) Or, in other words, it is the broadening of specifics to abstractions or concepts.

And so, if you accept the declaration of a trend, you must then turn around and reduce it to something specific to apply it. That is, you must articulate a definitive use of the overall trend to meet each of your individual clients’ needs.

That’s a lot of work when you think about it. Especially when you consider color trends for example, as paint manufacturers declare various shades of blue, or green, or gray, or something else to be the next Big Thing.

Statistically, generalizations and trends matter – until you encounter a specific need or purpose for them. Then, they become nothing but a guide for your approach to a particular situation, or for an individual (i.e., a client)

And yet, we share articles and posts about interior design trends and other popular directions in luxury furnishings on the regular. And no, that does not make us hypocrites. Rather, we think it’s important to know what consumers and homeowners are being told about the latest trends in home design and furnishings so that we may guide you and you may guide them in their choices.

With all of that in mind…

Home Design Trends Happening Now

Again, interested homeowners regularly search for trendy solutions to their home design needs. For many, Houzz.com is a priority in their quest. Since it’s important to know what consumers are being told, we’d like to share a few of those things with you.

In the article linked above, author Mitchell Parker offers seven trends, of which three affect us directly: trending colors, tones, and styles.

As always, there are conflicts evident in not only trending colors but also in the shading and tones that seem to be popular. While you can never go wrong with neutral, earthy colors, combining them with vibrant tones can create contrasts that may lead to conflict and/or discomfort. You should be especially careful when following these trends.

“While warm neutrals are popular, some designers say they’re hearing a lot of requests for bold, saturated jewel tones,” he writes.

Backing farther away from his own declaration of the popularity of bold colors, Mr. Parker declares the ongoing celebration of timeless style in home design. Claiming that “Old is new again,” he quotes designer Alex Thies of Adelyn Charles Interiors as saying. “We are seeing a lot of even our most modern clients incorporate ‘old’ elements such as brick, handmade clay tiles, rustic wood elements, and arches everywhere. It’s a new eclectic ‘earthy modern’ vibe that we are here for.”

In other words, this particular trend is a departure from “trendy design styles” with an “appreciation for more timeless design choices.” As if resisting trendy home design choices is something new among designers and their clients. (Yeah, right!)

What Does This Mean?

Stated simply, while they can sometimes illuminate, declarations of home design trends merely illustrate that homeowners need a guide for the choices they are going to make. Since this is a pretty good job definition for interior designers and furnishing dealers, you should be aware of them but not let them control the choices you offer your clients.

Ted remains available to offer guidance when it comes to using conflicting home design trends to better serve your clients. With more than a quarter-century of experience in the trade, his business consulting services may be just what you need in these challenging times. Simply… Contact TD Fall today.

2024 Sherwin-Williams Color of the Year – Upward into the Blue

With their 2024 Color of the Year concept broadened to a group of paint colors, one of which is named Persimmon, mentioned here previously, the Sherwin-Williams Color Collection of the Year also offers Upward SW6329. Described rather poetically as “a breezy shade of blue” by Anne Flynn Wear, Assistant Managing Editor of Home Accents Today, we’ve labeled the hue as simply lovely.

Having said that, Upward appears to be quite a versatile shade, as are so many of the innumerable tones of blue available from virtually every paint, textile, and floor and wallcovering manufacturers.

To be honest, we have always found the concept of declaring a “Color of the Year” by anyone to be more than a little bit arrogant, as well as decidedly pretentious. After all, it’s not as if the entire industry will accept said color and use nothing else, regardless of which entity proclaims it to be The One.

So yes, it does make at least a modicum of sense for Sherwin-Williams to offer a “Color Collection of the Year”. And why shouldn’t they? It makes just as much sense, and creates as much confusion, as trying to decipher the contrasting and conflicting choices presented by the many paint manufacturers relative to each other.

Onward and Upward for the New Year

As we said before, we find Upward (SW6329) to be a lovely and subtle hue that offers a homeowner a sense of tranquility, if not downright serenity, regardless of the space in which it is used. When combined with other colors from the Collection, such as Waterloo (HGSW9141), Friendly Yellow (HGSW6680), Pearly White (HGSW7009), or even the previously mentioned Persimmon (HGSW6339), the homey shade of blue appears to be the perfect anchor color for any space.

And, so, we offer these declarations from the manufacturer themselves: 

• “A HINT OF SILVER LINING – Introducing Upward, a breezy, blissful blue. The color found when we slow down, take a breath, and allow the mind to clear.

• RELAXED + CAREFREE – A sunny-day shade for spaces brimming with positive energy, creative thinking, and total contentment.”

From kitchens to living rooms and from bedrooms to bathrooms, we are convinced this enticing shade of blue can be used as the center point of any color palette. Whether used as a calming background for more striking colors and patterns on furnishings or as the carefree focus of more laid-back spaces, we wholeheartedly approve of the choice made by Sherwin-Williams for next year.

From the moment we saw it, we had no trouble imagining how Upward (SW6329), the 2024 Sherwin-Williams Color of the Year, might be exploited by interior designers and furnishing dealers to reimagine the client’s spaces. However, if you can’t quite see it, feel free to ask for a design business consultation with Ted. Simply… Contact TD Fall today.

Colors of the Year – Will Paint Companies Contrast or Conflict? Yes!

As we shared in an earlier post, Valspar Paints is marketed separately from its parent, Sherwin-Williams. Yet, even so, we were still a bit surprised at the contrast (née conflict?) between the two companies' choices for their latest Colors of the Year.

Without even seeing them, the names alone tell much of the story, with a bold name like Ironside from Valspar contrasting with the far softer-sounding Persimmon from Sherwin-Williams.

Sherwin-Williams 2024 Color Collection of the Year

In addition to its new Color of the Year, as mentioned above, the paint manufacturer has also unveiled its 2024 Color Collection of the Year, Renewed Comfort. Filled as it is with gentle neutral colors that are “restful and restorative”, Persimmon sets the mood, as well as the foundation for the Collection as an “earthy terracotta infused with tangerine tones”.

With a nod of the head to the folks at HomeAccentsToday.com, and including extensive quotes from the paint company we share the following: “The Renewed Comfort Color Collection is composed of shades that embody tranquility, comfort, and rejuvenation.”

“The … Collection is restful and restorative with an expressive touch to showcase unique personal style – bringing a sense of comfort into the home with a new, refreshed outlook,” said Ashley Banbury Sherwin-Williams color marketing manager.

“Customers can mix and match shades from the Color Collection to make a statement, giving space to feel renewed with comfort,” she added.

Sherwin-Williams 2024 Color of the Year

“Persimmon is a grounded earthy terracotta shade that feels energetic and refreshing…. [with] warm, earthy elements [that] add an uplifting personal touch to the home.”

“Persimmon balances the energy of tangerine with grounded neutral undertones, making it perfect for spaces like living rooms and kitchens as it promotes positive relationships and conversation. The beautiful shade helps rejuvenate a space while bringing unique design visions to life,” Banbury said.

Available exclusively at Lowe’s stores, the designer-inspired 2024 Color Collection of the Year includes 10 neutrals combined with bright shades that create a new twist on traditional color combinations. Persimmon, the 2024 Color of the Year, brings a sense of comfort into the home with natural hues to soften the space, according to Ms. Banbury.

As you can see, our cautionary notes were valid, considering the broad range and contrast of colors from two brands covered by a single umbrella.

As always, Ted remains available for business consulting to the trade, whether you have questions about colors or basic business practices. Simply… Contact TD Fall today.

Color Trends for 2024 – Paint Companies Jump the Gun!

Just last week we shared our surprise that paint companies in the US had already begun sharing what they believe will be the color trends for 2024; that is, their colors of the year. Whether we believe it’s too early for such predictions is irrelevant. They’re doing it and, as usual, we can only react.

Interestingly, though Valspar Paints is a Sherwin-Williams brand, they are marketed as a separate brand that offers its own 2024 Color of the Year and is sold exclusively at Lowe’s.

While perusing the internet for information on such, we stumbled upon HouseDigest.com where insight is offered into the importance of color for interior designers:

“Color is one of interior design's most important factors. Beyond creating an aesthetically pleasing room, color can help set the mood. Enveloping a room with the right color creates a setting that can relax or energize. However, choosing the right paint color can be an overwhelming choice for many homeowners. Luckily, many paint companies, including Valspar, choose a Color of the Year that's meant to forecast the interior design trends for the upcoming year.”

Having shared an even dozen “Colors of the Year” last year, Valspar has decided to select one color for 2024. Labeling it “Renew Blue”, Valspar has chosen a color that “is an incredibly versatile and all-season shade that anyone can envision in their space. The inspiration is rooted in nature and wellness, which can be achieved to help alleviate the anxiety in life.”

Valspar Offers a Sense of Wellness and Comfort

Even more important, Valspar offers a clearly stated reason for choosing Renew Blue as their Color of the Year for 2024:

“WHY IT’S TRENDING: Most of us are seeking an end to feeling overwhelmed – less stress, less information, less technology, fewer choices. Simplicity. Here, we can slow down and create the peaceful place we seek.”

Colorful yet welcoming, Renew Blue from Valspar can be used to gently say, “Welcome to our home” to guests or, perhaps more importantly, deliver a loving “Welcome home” to family.

“The Valspar Color of the Year for 2024 is Renew Blue, ‘a balanced blue with a touch of grayed sea-green that focuses on wellness and comfort,’ according to the paint company. The shade is meant to create a restful feeling to transform a home into a place meant to prioritize self-care and well-being.” (House Digest)

And, this living room definitely looks like a comfortable place to feel well.

“Inspired by fleeting elements like fog, mist, clouds, and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression, and evokes a feeling of balance and calm, with a twist of unique spontaneity,” explains Sue Kim, Valspar Director of Color Marketing. “Blue is a classic shade that has become the new neutral for today's home and can be mixed and matched to fit a variety of design styles and applications.”

And, what better place to elevate one’s mood than the most popular room in virtually everyone’s home, their kitchen?

All of that said, it’s likely best to allow the paint company to speak for itself concerning Valspar’s 2024 Color of the Year:

“A nourishing, green-influenced blue that creates a sense of peace wherever you place it.”

A quick cautionary note: Don’t be surprised by the variety of colors, some of which will definitely contrast in both look and feel with those of others.

As always, Ted remains available for business consulting to the trade, whether you have questions about colors or basic business practices. Simply… Contact TD Fall today.

Interior Design Business Administration Tasks – The Big Yuck!

Perhaps the biggest headache for small design firm owners – and small business owners in general – are the administrative tasks that must be handled. After all, you got into this business to explore and put to use your creative side, not to be pulled into interior design business administration tasks every day, instead.

Luckily, there is help available. From services like ADP and Paychex that manage payroll to Virtual Business Support Services and Virtual Assistants (VA), you can get your payroll taken care of, along with a myriad of other admin tasks. From HR to marketing and from helping to put in place policy and procedure manuals to client follow-up, VA support services can handle all of it for you at huge savings over the time you’re spending right now.

De-yucking the Big Yuck

An eye-opening article at BusinessOfHome.com brought clarity to the issues that small design firm owners run into frequently:

“Ten years ago, Penny Francis didn’t think she needed an employee manual—or dedicated HR resources, or a formal goal review process, for that matter. But when interviewing job candidates, the founder of the New Orleans–based firm Eclectic Home found herself reinventing the wheel each time and realized that there had to be a better way. ‘I was lacking consistent policies, procedures, and interview resources,’ says Francis. “I needed steps for documenting and following up with both hired and non-hired job applicants.’

“Francis was already using Paychex to manage payroll; when she realized that the company offered a human resources administration service as an add-on, she signed up. The process required some upfront time and energy but paid off exponentially. ‘After a few days of working with their consultant to help them understand my business’s needs, they created a supervisor’s manual and another manual for staff interviewing and selection. Each manual provides resources, forms, and state-specific compliance laws, along with procedures, sample letters, and forms for easy implementation.’”

Your Time is Your Greatest Asset

Current admin cost: What are your time, energy, training, and talents worth? Because right now, YOU are your greatest business admin expense. In other words, whatever you charge your design clients for your time, be it $150, $200, or $300 per hour, has to be included in the overall project price you quote them.

Now take that number, let’s pick $225 per, and multiply it by the time you spend on these tasks. Spending just 15 hours a month on admin is $3375 a month down the drain. Or, $40,500 per year. (It’s likely closer to 20 hours per month at five a week, but we’ll stick with the number we used.)

Dang! What could any small business owner do with that kind of extra cash every year? Not to mention the time you’ll save for doing what you love – interior design!

From hiring and firing to ordering products, creating estimates, and billing clients, the value of the time you spend on admin currently is almost inestimable. Getting help with the drudgery and time-suck that is business administration can only benefit your design business, and you.

Recall that our guide and mentor, Ted Fall, remains available for business consulting to the trade. He also has contacts with virtual business support firms that are dynamite at helping take the business administration load off the shoulders of small business owners. Feel free to… Get in touch with TD Fall today.

Home Remodeling Trends – What to expect this New Year

Home remodeling trends seem to shift regularly, yet often subtly, making them difficult to track before they shift again. While opinions from “the Experts” have value, we’ve long believed that direct experience from consumers, designers, and furnishing dealers tends to be more reliable.

That is why we were pleased to discover this article from the largely consumer-focused online home design magazine Houzz.com. In it, they share what they believe to be 35 Home Design Trends on the Rise in 2023, gleaned from both homeowners and design pros.

Among the many color palettes available in the various colors of the year for 2023, your potential clients will likely prefer a mix of colors that are warm and relaxing.

Top Home Remodeling Trends

Always comfortable with the use of contrasting, if not outright clashing, designs, the trend toward what they describe as "Modern Rustic" styling appears to lead the way this year. This particular trend may include, but is not limited to:

• Natural wood finishes for cabinets and other built-ins which forever have and will continue to add warmth to any space.

• Soft shades of blue, green, and/or magenta color palettes offer a welcome sense of relaxation and warmth that appeals to many homeowners.

• Layered textures, which should include:

• Large area rugs can anchor a space and provide a jumping-off point for building a cohesive color palette and adding texture and softness.

• Wallpaper is popular because it adds texture and bold colors where needed (or wanted).

• Warm and comfy living experiences, overall.

• Sustainable materials – Although it's hard to predict the breadth, depth, or longevity of this trend, at the moment, many homeowners feel the need to become part of this growing trend.

In today’s topsy-turvey, high-stress world, homeowners are searching for increased stability, comfort, and even a sense of joy in their homes. They’re trying to create a personalized haven, a place of respite and relaxation where they can reenergize for the day ahead. Not just a comfortable house but a true home, in every meaning of that word.

The home remodeling trends we’ve shared today are an important starting point for appealing to your target audience. Stay tuned for our next post or, feel free to check with us… Contact TD Fall today.

Sales Trends for 2023 – Can We Trust the Experts?

There is a problem with predicting trends and outcomes, whether in politics, sports, or sales trends. First, the future is malleable and variable. Second, expert predictions are usually based on historical trends.

Unfortunately, while the past can certainly influence the future, it may only foreshadow things to come without offering an accurate picture of the next week, month, year, or the next few years.

Then we have the number-crunchers. Statistical analyses are great as far as they go yet, changing environments over time can skew toward new trends that are unpredictable based on historical models.

So, what does this say about the expert predictions we hear and read about sales trends for 2023?

As always, you should take such prognostications with a grain of salt and remember that interior design and furnishing sales are local businesses so national trends may mean nothing in your market.

Broad-based Sales Trends for 2023

With all that said, there are some broad trends that can be seen as influencing past sales trends and can reasonably be expected to continue for at least the next year.

With thanks to the marketing experts at Hubspot.com, we would like to share what we see as the top five sales trends from their latest report:

1. Specialization – Though it seems counterintuitive, targeting a narrower market is often a great strategy. “In modern sales, ‘the riches are in the niches.’ In other words, when you try to appeal to everyone, the opposite happens: you end up resonating with no one.”

2. Culture – One thing never goes out of style for a successful business: your sales culture. “Building a high-performing sales team should never fall to the bottom of the priority list. After all, how much a salesperson sells, how productive they are, and how long they stay at a company are all influenced by sales culture.”

3. Persistence – A never-give-up approach to sales will be critical to overcoming the infinite range of appeals and influences on clients and prospects. “Rarely do we make a sale at first contact with a prospect – although that would be nice. In reality, [making a sale is] a process that requires multiple touchpoints. But here's the problem – the average salesperson makes only two attempts to reach a prospect.”

4. Relationships – Building relationships and working with repeat clients should be a priority this year. “26% of sales professionals say existing customers took priority over finding new ones [last] year and we predict this trend will carry over in 2023. Almost 90% of sales professionals try to upsell their customers. The result? Almost half of [those] companies report up to 30% of their revenue comes from upselling. When it comes to cross-selling, 80% of sales professionals use this tactic. 42% of companies report up to 30% of their revenue comes from cross-selling.”

5. Personalization – We’ve previously mentioned the importance of a personalized approach to sales. “In 2023, personalization [will be] the name of the game in sales. In fact, more than a quarter of sales professionals believe personalization is the biggest change in the sales field this year. A good place to start is with your trusty CRM, which can put all that data to good use to help you paint a clearer, more holistic picture of your customers. It's no surprise that 22% of sales leaders want to leverage their CRM to its full potential this year.”

If you find yourself struggling to create a sales culture for your business that includes these important elements for making sales, Ted is available for business consulting to the trade. Simply… Get in touch with TD Fall today.

Pantone Color of the Year 2023 – A Bold, Dramatic, Stunning Statement is Made

Finally, the paint color trendsetter has announced its startling choice for the Pantone Color of the Year for 2023. As their website says, “Welcome to the Magentaverse”, with Viva Magenta rockin’ your world!

After exploring the colors of the year from the major paint manufacturers, we are excited to see that Pantone has declared 2023 the perfect time for a bold, dramatic, even stunning statement to be made. And, with Viva Magenta, nothing could be more stunning.

Viva Magenta from Pantone

As they describe it, “Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.”

Why Choose Such a Striking Color?

Why did Pantone choose a color that is so bold and striking? According to Pantone Color Institute’s Executive Director, Leatrice Eiseman:

“In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

If the Pantone Color of the Year for 2023 doesn’t resonate with you, feel free to check in with us for further impressions of these categories of colors trending for next year. Just click here to… Get in touch with TD Fall today.