AI in Interior Design – From the Common to the Uncommon

Artificial intelligence in interior design has become a fact of life. In other words, AI applications are a common tool for designing and creating virtual and augmented reality experiences for clients, allowing them to visualize their space before any physical work is done.

Less common is the use of AI among designers to tackle the day-to-day minutiae of running their business. Despite the broad use of such applications among the business community at large, it is uncommon for designers and dealers to employ AI-based solutions for more mundane tasks that devour so much time and effort from a business owner.

From payroll to client follow-up and even from client acquisition to forecasting to help plan for the future, artificial intelligence administration applications enable a designer to spend more time working with clients, and even more time to… design beautiful spaces.

How AI can Help Small Business Owners

A September article at FurnitureToday.com states, “The furniture industry has gotten on board with A.I. and its content-creating subset, generative A.I.”

Further, they declare, “Whether retailers are deploying virtual reality technology to show how home furnishings will look within a room, adding chatbots to their online customer service applications, using A.I. for business forecasting and data analysis, or using it to write copy for press releases or product descriptions on their websites, interest has been growing.”

And, clever people that they are, they inquired of the free-to-use AI-generated chatbot ChatGPT itself to explain to them what the future of AI will look like for the furniture and design industries:

• Advanced AR/VR experiences: Future applications could include more immersive AR/VR experiences, allowing customers to virtually rearrange furniture in their spaces or explore entire room designs.

• AI-powered design assistance: Retailers could offer A.I. tools that help customers design their spaces by suggesting furniture layouts, color schemes, and complementary items.

• Sentiment analysis: A.I. could analyze customer reviews and feedback to gauge sentiment and identify areas for product improvement or customer service enhancement.

• Smart showrooms: Physical stores could incorporate A.I. to create smart showrooms, where A.I.-powered devices interact with customers, provide information, and even simulate different lighting conditions.

• Sustainability and material sourcing: AI could be used to trace the origin of materials, assess their sustainability, and provide customers with detailed information about the environmental impact of products.

• Emotional A.I.: A.I. could be used to understand customers’ emotional responses to different designs, helping retailers create emotionally resonant marketing and product strategies.

• Predictive maintenance for furniture: A.I. could be used to predict when furniture items might need maintenance or replacement based on usage patterns and material degradation.

• Collaborative design platforms: AI-driven platforms could facilitate collaboration between customers, designers, and retailers, enabling real-time design modifications and adjustments.

• Automated personal shopping assistants: A.I.-powered virtual assistants could help customers navigate through the purchasing process, offering personalized recommendations and facilitating the buying journey.

• Interactive in-store experiences: Physical stores could use A.I. to create interactive displays and experiences that engage and educate customers about furniture features, materials, and design options.

Does anyone else think that list is a little intimidating?

Using AI is Inevitable

Granted, We may have seen a few too many sci-fi movies but, asking an AI-generated app what the future looks like for AI-generated apps sounds a bit creepy to us. Seems like they’re just asking the darned bot to take control of things from them. (Have these folks never seen 2001 A Space Odyssey?)

Seriously, the burdens that can be lifted from a business owner’s shoulders are almost too numerous to count. And, it’s only going to grow: “Few segments [of the economy and business] are growing at the rate of the artificial intelligence market. What was estimated to be a $140 billion industry in 2022 is expected to grow to nearly $2 trillion by 2030, according to Next Move Strategy Consulting.”

(After reading this, you may want to watch something like “White Christmas” before bed tonight so you can avoid dreams of various artificial intelligences attacking you.)

Ted remains available for business consulting to the trade and as a potential guide for the use of AI in design as well as for furniture dealers. (Unfortunately, he has yet to learn dream therapy.) But, if you’d like to chat with him about your design business nightmares, simply… Contact TD Fall today.

AI and Client Services – Chatbots and CVAs Are the Wave of the Future

AI and Client Services – Chatbots and CVAs Are the Wave of the Future

In our most recent post, we shared the belief that Artificial Intelligence (AI) would impact the design and furnishings industry sooner rather than later. Beyond AI-powered design apps, we will most likely see the increasing implementation of bots and virtual customer assistants (VCAs) to blend and improve AI and client services.

According to the research and executive support firm Gartner, emerging technologies such as “Bots and virtual customer assistants (VCAs) are becoming more widely adopted. They are of medium-high importance now but are expected to grow in importance in the future. These technologies act on behalf of the organization to deliver information or act on behalf of the customer to perform a transaction. Bots and VCAs can guide customers to the right resources at the right time to free up rep resources.”

“‘Sixty-eight percent of service leaders indicate that bots and VCAs will be more important in the next two years,’ says Lauren Villeneuve, senior principal, advisory at Gartner. ‘Service centers should seriously be considering how this technology could be integrated into current operations, in both customer-facing and rep-facing systems.’”

The Practical Use and Importance of Bots

“Leveraging AI bots and VCAs through web chat channels has proved successful for many service centers. Deploying bots can deliver various benefits, including:

• Greater capability and scale. AI bots are able to solve simple issues while letting advisors focus on the more complex tasks. Additionally, bots are able to help serve a growing customer base without the necessity of adding advisors.

• Faster chat speed. AI bots can drastically reduce customer wait time. One client reported chatbots replying with[in] five seconds of customer contact, while typical advisors take 51 seconds.

• Better gatekeeping. AI bots can learn to recognize other bots trying to gain access to systems, thus freeing advisors to only focus on actual customers.”

It is this nearly flawless flow from initial client contact to results-oriented solutions that improve client relations and free up a designer’s time, enabling them to focus on what they most love to do – reimagining a homeowner’s spaces. So, despite our nearly universal dislike of dealing with an AI when seeking service ourselves, the trend is for more, and better, chatbots and CVAs in our personal and professional lives.

As long as the better part of that sentence holds true, the inevitability of this trend should be something we look forward to seeing.

Ted remains available for business consulting to the trade on diverse issues which can include AI and customer service questions. To get in touch with him, simply… Contact TD Fall today.

Artificial Intelligence – Will it Hurt or Help the Furnishings Industry?

Artificial Intelligence… The very words can frighten us after seeing or reading countless movies and books where the friendly helper becomes a deadly foe. And now, we see it making an impact in the home furnishings industry – an impact that will affect all of us eventually (if it hasn’t gotten to you already).

So, what is AI? “Artificial Intelligence (AI) is machine-displayed intelligence that simulates human behavior or thinking and can be trained to solve specific problems.” (SimpliLearn.com)

Further, AI is already impacting all of our lives on a daily basis.

• As per Gartner, 37% of organizations have implemented AI in some form. The percentage of enterprises employing AI grew 270% over the past four years.

• According to Servion Global Solutions, by 2025, 95% of customer interactions will be powered by AI.

• A recent 2020 report from Statista reveals that the global AI software market is expected to grow approximately 54% year-on-year.

Technology is Changing How We do Business

OK, so why should we worry about using Artificial Intelligence for interior design or in retail furnishings? Well, according to Ashley Furniture CEO Todd Wanek, “By the end of this decade, there will be two types of companies. One, that’s in business using A.I., and the second one that’s out of business. I think it’s going to be that impactful.” (FurnitureToday.com)

Admittedly, that is a pretty bold claim. Then again, it’s not like a smartphone, tablet, or laptop is NOT being used to help interior designers reimagine a homeowner’s space. Or, to help a furnishings dealer show a client exactly how a new piece of furniture will look when placed in their home.

Apps like these are the very definition of Artificial Intelligence and they’ve been available for quite a few years.

“Home furnishings retailers are deploying [AI] with virtual reality technology to show how home furnishings will look within a room. They’re adding chatbots to their online customer service applications. They’re using it with business forecasting and data analysis, as well as to write copy for press releases or product descriptions on their websites.”

AI Will Boost Productivity

Clearly, AI can make our lives easier – when used effectively. The fear of AI comes from imagining what the logical implications of employing such a powerful technology might be moving forward.

Could AI be developed in a way that it could design custom furniture on its own? Could it take over for interior designers and reimagine a client’s space without the designers’ input? Just how far will we go?

Mr. Wanek explains, “There’s a tool called Midjourney right now that we’re using. We’re using it for creative service. Our design team is using it to help design product[s]. It’s unbelievable what it can do in five minutes, which would have taken hours before. In our product knowledge team, what would have taken them three weeks, they got done in three days just through ChatGPT.”

Additionally, he shared, “We’ve deployed it already in some cases, like in transportation and accounts payable. We’ve also deployed it in human resources. It goes through resumes and helps identify whether the person applying is capable of working for our company.”

Whether we like it or not, new technologies – including Artificial Intelligence – are having and will continue to have a meaningful impact on our industry. To quote our hero and mentor:

“I have an idea that AI needs to be humanized for designers. It's already having an impact on our industry and the early adopters will own the largest market share.” (Ted Fall)

We’ll be examining this issue in future posts about how and whether Artificial Intelligence will hurt or help the furnishings industry.

For now, Ted remains available for his impressions of issues like these and for business consulting to the trade. All you have to do is… Contact TD Fall today.