Client Acquisition

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Is Your Sales Copy Too “Salesy”? (Naughty, Naughty!)

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When it comes to your sales copy… Pushy prose about a product is problematic and should be proscribed at all costs! (How do you like that alliteration, huh?)

Joking aside, overly aggressive sales copy, making impossible claims that imply prospects aren’t too bright if they don’t buy, is a massive turn-off. In fact, it makes such a bad impression one wonders why some marketers continue to use it. Perhaps they’re just hoping to land one of those suckers born every minute? (Thanks a lot, Mr. Barnum – NOT!)

If you're struggling to create copy that generates conversions, think about the last time you bought something online. And, remember, two very important things are critical to making a sale:

  • Benefits Matter – Your prospect won’t buy until you answer the question, “What’s in for me”?

  • Offer Value – A sale is made only when the value exceeds the price.

Didn’t your last online purchase offer you these things, and isn’t that why you felt comfortable investing in whatever it was?

your sales copy

Conversational Copy is the Key to More Sales

Anyway, it turns out that the best way to create effective sales copy is to start a conversation. People want to be engaged by your copy, enhanced by the knowledge that you understand what they need and can supply it.

This is not to say that writing a catchy headline has become a thing of the past in online marketing. On the contrary, finding a way to create interest is mandatory for beginning the conversation! (Just stay away from the “limited time,” “don’t miss your chance,” and “one time only” type of hype. And avoid too many exclamation points!!!!!)

To get started, imagine how things might go if you and I were to sit down and have a face-to-face conversation about the services you offer. Or, imagine that same chat with a friend or family member. You wouldn’t come at either of us with a line like, “Get it now before it’s all gone” would you? (Before what’s all gone – YOU?)

No, the way to offer value on the benefits you have to offer is to know your audience and recognize their pain points. Then you must present them with practical, real-world solutions that will work – for them AND you.

By doing that, you will be able to engage your audience more fully. You will then connect with them emotionally, enabling you to lead them to a place where they feel they can trust you and are ready to buy your product or service.

While it’s not rocket science, it is about understanding human nature. It’s about appealing to each individual’s self-interest, without labeling them as selfish. It’s about being helpful in a way that they can appreciate for its own inherent value.

For more tips on improving your sales copy and building value for your clients, contact Ted about his business consulting programs.

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For Client Retention, Video Marketing is a Massive Asset

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In the world of online marketing, the value of client retention (or working with repeat clients) has grown exponentially. The reason for this is simple: retaining existing clients offer the potential for a much better  ROI than focusing on getting new clients. With this in mind, we would like to explain how video marketing can help you re-engage with old clients more effectively than other methods.

Why do we say this?

According to the latest research, it can be up to seven times more expensive to acquire a new client than it is to keep or re-engage with an existing or past client. As we’ve said before (and will probably say many times again), 80% of your future profits will most likely come from 20% of your existing customers. These are just a couple of the reasons that creating customer loyalty is critical to the ongoing growth of your design or furnishings business.

Considering those stats, doesn’t it makes sense for you to make the effort to keep the loyalty fires stoked? And, by incorporating videos into your messaging, it’s not as hard as you might think.

client retention

Re-engage with Past Clients Using the Power of Video

When you think of past clients or old prospects as business assets that have become dormant, their potential value becomes clear. The reason you should think of them as assets is that they’ve already proven their value:

  • They know who you are and they already like you.

  • They understand what you have to offer and they know you provide value.

  • They have paid you before – which increases the likelihood they will pay you again!

If these aren’t enough reasons to re-engage with past clients, here are a few more:

  • More than 90% of marketers are using video content in their marketing campaigns.

  • The word “video” in an email subject line increases open rates by 19%.

  • The word “video” in an email subject line increases click-through rates by 65% and reduces the number of email unsubscribers by 26%.

When considered separately, these are very significant reasons for using video marketing to re-engage past clients. When you combine them, the idea that you should begin to use video messaging as part of your client retention strategy becomes truly compelling.

Nurturing repeat business is a vital step in the long-term success of any business yet, those of us who generate a substantial portion of our business online often struggle with retaining clients because of the inherently impersonal nature of the internet. A simple “how you doing”, “what’s new”, “here’s the latest” video campaign that is designed to nurture and reengage past clients may be the perfect tool for doing so – keeping your business growing and thriving long into the future.

Looking for more about the value of client retention, help with your online marketing strategy, or email marketing ideas? Get in touch with TD Fall today.

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Generating and Screening Leads on Social Media – Is it worth it?

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Is social media a valuable tool for generating and screening leads? Well, if you’ve read anything about online marketing over the past year (or 10, 15, 20 years), you may wonder how we could ask such a question. The idea that we could even express doubt about such a fundamental marketing principle must have you shaking your heads.

In reality, we’re not suggesting social media is a poor choice for marketing your business, generating leads, or screening them. On the contrary. What we are trying to suggest is that not every social platform is right for every business – and that likely includes yours.

But wait. Doesn’t every business coach in the world say you have to be on Facebook? Isn’t it true that if you don’t have a YouTube channel loaded with videos your business will die, die, die? And hey, what about Twitter? My sister’s husband’s cousin is in sales and he told me it’s the best way to reach my largely female target audience. (Yeah well, turns out… 70% of Twitter users are male, while only 30% are female.)

generating and screening leads

Which Platform Should You Target?

Let’s take a quick look at some of the social networks that are most popular with online marketers, shall we? (And please, excuse the hints of skepticism we display here. Again, there is no single answer to the question of which one is best for your business.)

  • Facebook – Do you have what it takes to compete for the attention of your target audience with some one-third of the world’s population? (That’s 2.6 billion of the 7.9 billion or so on the planet who are on FB.)

  • Twitter – If you want to work with clients who have the attention span of a hamster, the 240-character messages allowed in tweets is the perfect venue for finding prospects. Largely male prospects! (see above)

  • Instagram – This media-sharing platform would seem an ideal place to market a design-related business. And it is, that is if you're looking for a platform that’s dominated by Gen Z and Millennial females under age 34 (about 34% of all users).

  • YouTube – While many do not recognize the video-sharing site to be a social media platform – it is. With some 2.3 billion subscribers, it is second only to Facebook and ranks as the second most popular search engine behind its parent company, Google.

  • LinkedIn – For those who work with businesses of any size, this B2B platform offers quite a bit of potential. With 310 million active monthly users, with 196 million in the US, about 43% are female and 57% are male worldwide. More than 50% of US College Graduates use LinkedIn and there are 61 million senior-level influencers and 65 million decision-makers on LinkedIn. (Omnicore)

Now what? Where do you go from here?

Targeting Your Ideal Client Profile

We hate to say it, but must, it’s time to do some homework.

The good news is there’s a super simple way to get started on this task. To begin, remember that although your ideal client profile will be a fictional persona, it should be firmly based on reality. Take a look at your current clients and identify the ones you enjoyed working with most and the types of projects that brought you the best business.

Better yet, rank them. Who did you love working with and why? Who was OK to work with, and who caused more problems than they were worth? (Sometimes, it’s easier to profile the “Never again” persona than the “I loved working with them” client. But, both have value and can be used to build opposing profiles.)

Then, build your ideal client profile on those relationships and projects for a realistic target you’re more likely to hit moving forward. And, while it may sound counterintuitive, the more specific you make your ideal client profile, the stronger it will be. A detailed profile allows you to focus your search and screening processes to find the exact areas and client types that will grow your business.

And here’s the real gold nugget to be found by doing this… With this kind of profile in hand, it will be much easier to find and target the social media platform they use. Easy peasy, right?

Of course, there’s plenty more to say about generating and screening leads for your business, whether on social media or elsewhere. Don’t worry though, we have ways to help with that!

Of course, there are other ways to use for generating and screening leads. If you are curious about what some of these might be, Ted is available for business consulting to help. Simply Get in touch with TD Fall today.

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Why People Buy One Thing Over Another

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Have you ever taken the time to think about why people buy one thing over another? Whether a product or a service, what is it that flips the switch for them; the thing that makes them say “Yes” to one and “No” to the other?

It’s a pretty important question for anyone in sales and/or marketing. If you're unclear on why prospects purchase the things they do, you're going to find it close to impossible to entice them into doing business with you.

At the most basic level, marketing (and selling) is about educating your target audience about the features and benefits of the products or services you have to offer. Or, as stated at PsychologyToday.com, “Simply stated, a buying decision is the result of a consumer learning pathway where [they can] learn about a product or service and relate it to their specific situation to make a favorable buying decision.”

Now, there are two parts to that sentence that need our attention: the “learning pathway” bit, and the “relate it to their specific situation” section.

The reason these are so important is because, through your messaging, you can help your target audience both learn and relate to the products or services you have to offer. In fact, these are the only things your marketing message should be about.

why people buy

How Your Knowledge Base Affects Your Messaging

The point we really want to make here is that, sometimes, the more we know about something the easier it is to take for granted that others know something about it too. In other words, our familiarity does not breed contempt, but rather, the more we know the more we assume too much about our target audience.

In other words, the fact that you know your product’s features will benefit your ideal client’s life does not mean that they can see how that’s true – for them.

For example, we know a former mattress salesman who once encountered a customer who asked, “Are there really springs in that box spring?” Nonplussed, his response was, “Uhm, yes.”

You see, he thought the name alone was so basic and self-explanatory it needed no explanation. But, for his potential buyer, the name had little to no meaning. It was just the thing that goes under a mattress to keep it off the floor.

It would be easy to make fun of this naïve customer however, it’s more important to understand the impact this had on our salesman; the powerful realization that he had let his customer down. That, simply because he had intimate knowledge of his subject, he had no business assuming his client base did as well.

It struck him that the more he learned, the more expert he became, the more he forgot to talk about the basics. And that his ability to share the most fundamental facts of the products he sold would go a long way to determining his success at selling the products. At the same time, when appropriate, he had the wide base of knowledge needed to display his expertise when the situation required.

Ultimately, it was not that he knew too much, just that he needed to always be mindful that many people would know far less and it was his job to help them learn what they needed to make an informed buying decision.

Help Your Prospects Learn

Imagine for a moment that you have a degree in advanced calculus. If you happen to get hired to teach fourth graders, your knowledge base will be fairly useless since they are still learning addition and subtraction. If you forget that simple fact, you’ll make a poor teacher.

Similarly, if your marketing message ignores the basics and focuses on things that only experts tend to know, you’ll miss the mark more often than not.

This might mean a coach who talks exclusively about reaching goals will find it difficult to entice prospects who have trouble even defining and setting goals. That’s a fundamental step in business, life, and other types of coaching that can be easy to forget. Goal setting is a skill that must be learned before a client can be taught how to achieve them.

And so, taking from the example of our mattress salesman above, when you’re developing your marketing message, be careful you are not sharing knowledge your audience may not yet be ready to learn. Never assume, as he did, that they have a foundation of knowledge similar to your own.

No, they have a desire but lack the knowledge to make it happen. That is where you come in, and that is why your message, when properly constructed, will resonate with them.

Unfortunately, getting the answer to the “Why do they buy?” question only gets you so far. Once you know that, you then have to ask yourself, “How do I get them there?”

The art of selling requires thought, patience, and knowledge, as well as the willingness to educate yourself about why people buy. For anyone struggling to close more sales, Ted is available with business consulting and sales training for both interior designers and furnishing dealers. To learn more, just… Get in touch with TD Fall today.

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When Social Media Marketing is a Waste of Time… And when it’s NOT!

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It should go without saying that the marketing experts who tell you that you MUST spend time and money on social media marketing are often those who sell their marketing support as a service. Then again, who else would be able to share such expertise?

(Interesting how that opening phrase is so often followed by the very thing that should go without saying, isn’t it?)

What’s the point of this? Well, as with pretty much everything, there are certain truths about human behavior that must be recognized – and there are others that are thought to be true but are not (for whatever reason).

social media marketing

Here are a few truths about social media marketing that you need to accept:

  • Social media marketing is NOT for everyone or every business

  • Facebook is a great B2C platform and just OK for business to business

  • LinkedIn is a great B2B platform and not so good for business to consumer

  • YouTube should be thought of as a social media platform

  • Instagram is a great video marketing tool (by design)

  • Pinterest is just “Meh” for marketing

  • Twitter is a pit and using it will shrink your IQ!!!

It must also be said that any platform with a billion or more subscribers means you have a ton of competition and, as a result, you should not expect overnight success with your marketing strategy.

So, now that we’ve shot down the generally accepted idea that you will never be successful without a heavy focus on social media, let’s take a look at when you should use it.

When Social Media IS Good for Marketing

As the saying goes in sports these days, the biggest ability is availability – and social media makes you available to your audience while making them accessible to you.

In other words, using social media has value because you can promote your products and/or services, inform and educate potential clients, stay in touch with current customers, and reach out to your target audience from anywhere.

According to multiple sources, the average time spent on social media is 142 minutes per day in 2018 (up from 135 in 2017), and young people from 16-24 spend 3 hours a day on various social networks.

There simply is NO other marketing strategy that allows that kind of accessibility combined with such availability, enabling you to:

  • Build brand awareness

  • Increase engagement

  • Target your audience

  • Generate leads

  • Enhance your reputation as an expert

Even your business website does not offer this kind of access to such a vast audience though, of course, one of the goals of your social media campaign should be to get folks to visit your site “To Learn More!” or “Get Your FREE Gift!”.

Choosing Your Social Media Platform

Another fantastic feature of using social media for marketing is that you have a somewhat captive audience. On average, 2.4 billion Facebook users spend nearly 40 minutes on the site every day. With 133 million users in the US, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

With 1.5 billion monthly active users, 5 billion YouTube videos are viewed every day. Marketing to an audience that big can have huge advantages (while always remembering that is a ton of competition). Still, videos are powerful tools for building your rep and brand, while also boosting audience engagement.

While Twitter does have some appeal for marketing due to a large audience (330 million monthly active users), audience demographics can make a massive difference in how your message is received. For example, nearly two-thirds of Twitter users are aged 35-65, with a whopping 66% male and just 34% female. Further, by its nature (and character limit), the platform appeals to those with a short attention span. Do these data fit your ideal client profile?

Finally, Instagram and Pinterest appeal to a younger demographic. Instagram users spend nearly an hour on site every day, checking out up to 25 million business profiles. And, 50% of US millennials use Pinterest every month, while 80% prefer using the mobile app over the desktop version.

So yes, marketing on social media is a waste of time for some but, for others, it can be an invaluable tool. But… it obviously goes without saying (see what we did there? That’s known as a call-back. LOL), that the makeup of your target audience will determine how you develop, and where you use, a social media marketing strategy.

Social media marketing should be just one tool you employ in your overall marketing strategy. If you'd like to learn more about it and other marketing tools, Ted is available for business consulting to the trade. So feel free to… Get in touch with TD Fall today.

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How to Use Bad Ideas to Build Your Online Reputation

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As participation in internet marketing continues to grow, and as more people declare themselves “experts” to their audience, bad ideas, misconceptions, and just plain stinkin’ thinkin’ proliferate. While such ill-conceived thinking can be problematic for consumers, these poorly conceived and misunderstood areas can be a great opportunity for you to build your online reputation – as long as the bad ideas are not yours!

In other words, by debunking popular misconceptions, errors in judgment, and poorly explained answers to common questions, you will build your reputation as an expert in your field. And, as your reputation grows, so will your audience, your subscriber list, your list of leads, and your conversions!

build your online reputation

In many ways, your online reputation is your greatest asset. In fact, it literally represents the unified cerebral construct everyone who “meets” you online shares about you; a mental image of who you are and what you have to offer.

Of course, the clearer that image is, the stronger their perception of you and the more valuable you become to them.

This makes building and protecting your online reputation of paramount importance for both the short- and long-term success of your business.

Build and Protect Your Reputation Online

According to an article at Entrepreneur.com, there are three areas of focus for creating a positive online presence – and keeping it intact:

  • Create great content – The paradoxical nature of content creation as it relates to online marketing is that, while you’re creating content with the hope that it will eventually help convert, the best content is rarely created with that in mind. Consumers today are pretty savvy and expect a certain level of effort to be put into any content they consume, especially if it’s designed to turn them into paying customers.

  • Social media presence – It’s hard, if not impossible, for your audience to care about your social media accounts if you’re not using them. So, if you want to turn your business into an online authority, you’ll need to be ahead of your competition when it comes to social. That means having a consistent posting schedule, using a variety of different social media platforms, and, most importantly, actually engaging with your audience (i.e., responding to their comments and questions).

  • Testimonials, reviews, and perceptions – Known as “social proof”, what others think of you will make a huge impression on your audience and potential clients. Digital word of mouth is one of the most persuasive forms of marketing to the modern consumer, and it tends to be a massive aspect of the decision-making process for the average person because people trust other people. If an unbiased third party tells someone your business is not to be trusted, then you’d better believe people are going to have some reservations. Then again, a few positive reviews can lead to increased engagement (at worst) and inspire more conversions (at best).

Ultimately, the key is understanding how to be successful in leveraging the tools and techniques of reputation management to effectively build your online reputation, enabling you to meet your goals.

If you're ready to work with a professional consultant who can help you build your online reputation, feel free to… Get in touch with TD Fall today.

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The Online Marketing Process – Don’t Be Intimidated by Market Research

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Marketing is and always has been something of a process. Online marketing though is about nothing but process. In other words, marketing has always involved engaging with prospects in the hope that you can nurture them toward buying. That is far easier to do in a traditional face-to-face encounter however, than in a virtual environment.

The phrase you should focus on in the above sentence is “traditional face-to-face encounter”. Why? Because even today, despite a quarter-century of internet marketing, there remains very little that can be thought of as traditional in an online encounter – and even less that’s done face-to-face. (Despite the rise in Zooming!)

online marketing

Where the Marketing Process Begins

From product development surveys to establishing your ideal client profile and getting to know your competition, the online marketing process begins with research: market research. After all, if you don’t know who your target audience is and what their pain points are, you’ll have no idea what kind of product or service they need, or how to present your targeted solutions to them.

Having said that (repeatedly), here are five critical steps in the online marketing process:

  • Messaging – Telling people who you are and what you have to offer are the keys to effective messaging. Now, while that may seem obvious, too many marketers struggle to explain the second half of that step – they forget that what they have to offer is benefits. If you can’t communicate how your prospects will benefit from doing business with you, your marketing strategy will fail. That is, ALL of your messaging must be benefits-based.

  • Bribery – Not to put too fine a point on it (and with tongue firmly planted in cheek), using optin gifts to build your email list and begin the engagement process is nothing less than bribery. However, it’s an accepted form of the practice, and asking for an email address in exchange for a high-value digital “Freebie” is a standard practice among all online marketing experts. In short, if you're not offering at least one optin at your website, you’re not actually marketing your business. Plus, it’s better to have more than one optin because first, there is no one-size-fits-all solution for your audience and second, you're going to need them as a way to nurture your list.

  • Nurturing – Despite what you may have heard, email marketing is not dead. In fact, it’s easily the best way to cultivate potential customers using a progressive series of freebies. And, according to the subscriber list-building experts at OptinMonster, “With a potential return on investment of up to 4400%, email marketing remains the best way to attract and retain customers.” Why? Well, as a quick example, the engagement rate for social media is less than 1% but for email, which reaches 85% of the people you send it to, it’s closer to 25%.

  • Engagement – The follow-up to nurturing your list is building relationships. This is particularly difficult in a virtual environment but, it can certainly be done. How can you do this when you're not in a face-to-face situation? Through your messaging, optins, and nurturing. Show empathy. Be compassionate. Display your expertise. Provide understanding. Offer solutions. Build trust. Take our word for it, once they start to trust you, you're more than halfway along the path to conversion.

  • Conversion – Want to know the Big Secret about why successful salespeople excel above the average? They ask for the sale! Yes, it’s really that simple. Once they’ve done all of the qualifying and presentation, they ask their client if they’re ready to buy. In the world of internet marketing, the equivalent step in the process is known as a Call-to-Action or CTA. With every blog post, with every email, with every product or service page on your website, you must ask your audience to act on something.

It’s important to always remember though that your CTAs do not always have to be about buying. Why? Because conversion is also a process! They can subscribe to your list; they can leave a comment; they can click “Reply”; they can “Click to Contact”; they can “Click to Register” for a webinar; they can “Click here to Buy”. You see, once they start acting as you ask them to, you begin to move them along the path toward buying from you!

We know this is a lot to absorb in a single blog post, and it can be intimidating, which is why Ted is available to help you with more information and consulting about the online marketing process. To learn more… Get in touch with TD Fall today.

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The Art of Selling – How Educating Prospects Can Boost Sales

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Untold millennia ago, a clever and industrious caveman realized he could offer something that would increase the comfort of his fellows. And so, after much huffing and puffing along with wrestling of heavy objects, he managed to arrange a large flat stone before a large vertical stone and invented “Chair”. By offering to barter such an innovative furnishing to members of his tribe, he also invented “Marketing”. When an equally clever pal did much the same, offering “Discounts” of fewer things in exchange for his creation (as well as presenting it to other tribes) Competition began, Markets were created, the Entrepreneurial Spirit was born, and learning the Art of Selling became integral to human survival.

Needless to say, while new ideas for tools that could be used to gather and hunt for food were vitally important to our ancestors, creativity and style were not much in evidence. However, bartering for something that had never been seen before required educating prospects to the practicality and use of “Chair”. And so, if our clever fellow hoped to barter such a valuable item (in exchange for say, a date with his target’s only daughter in the hope of making her his wife), educating his prospect was essential.

art of selling

Selling Now Requires More Than Grunting and Hoping

In our contemporary world, grunting and hoping will not make the sale. Neither will assuming your prospects can intuit how your work will benefit them if you do not educate them to those benefits. That said, there is no single, perfect approach to selling your services and products that will work for every client in every situation.

Yet, as our grunting ancestors proved all those millennia ago, fully educating prospects about the benefits and value of working with you is probably the most effective approach to making a sale.

For example, the fact that a homeowner is willing or eager to work with an interior designer does not automatically mean they will want to work with you. And, while we all know closing the deal will take some convincing, proving your worth to them will require some education as to WHY you are their best option.

Then, of course, you must educate them about the value of your work to convince them you are worth the expense!

It’s much the same for furniture dealers who must educate customers on the value of luxury furnishings over cheaper big-box or build-your-own alternatives. In the age of internet shopping, it has never been truer that “Price is what you pay – Value is what you receive.”

Helping prospective clients understand this is the foundation of the education you must offer.

What Kind of Product Education to Offer

The way you educate clients and prospects also matters. An engineer may want to know how the furniture you are recommending is built, while an artist will be more concerned about style. An older couple may be most concerned with comfort while those with a more competitive mindset might be interested in their remodel being “better” than their neighbor’s.

These are the types of things you can learn from the sales step known as “qualifying”, the question and answer period where you get to know them and try to learn about their wants, needs, and goals. By listening closely to their responses, you’ll discover clues to the types of information you should offer to help close the sale.

This is why we say there is no One Size Fits All approach to selling anything: because the answers you receive from clients and prospects during qualifying will vary significantly, requiring different solutions from you.

The art of selling requires thought, patience, and knowledge, as well as the willingness to educate yourself and get better at educating prospects. For anyone struggling to close more sales, Ted is available with business consulting and sales training for both interior designers and furnishing dealers. To learn more, just… Get in touch with TD Fall today.

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Online Marketing Tip: The True Value of Blogging

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Despite the fact that blogging began in the Jurassic era of the internet (1994 by most estimations). Despite the fact that content marketing has changed dramatically in the past decade. Despite the many funnels available for implementing a successful online marketing campaign, the value of blogging has never been greater.

“Why is this true?” you ask.

In a nutshell, it’s because online access to your audience is shrinking, making the information you share with them even more valuable. It was inevitable that corporations would finally discover the true value of online marketing – and they have. They are now eating up more bandwidth than ever, leaving reduced access to online markets for smaller businesses and entrepreneurs.

For example, back in the day, your Facebook News Feed was dominated by information sites; often individuals who were sharing high-value data and facts that interested you, based on your search history. Now, however, that same feed is dominated by advertising, often from companies you’ve never heard of.

As these businesses buy up and dominate the bandwidth, smaller voices are being drowned out and silenced. As a result, the search engines have fewer opportunities to present you to your audience because the Big Boys are dominating access.

Despite this trend, all is not lost. You still have access to your audience, IF you offer valuable information that is easy to find: using your website, social media platforms, video channels – and your blog, which remains the most important of these.

value of blogging

Why Blogging Has Value

  • First, blog posts remain the purest, most accessible form of online content. Despite the amazing advances in technology, as well as the refining of search algorithms by the search engines, written text remains the easiest form of content for Google and the others to crawl, index, and rank in their search results (SERPs).

In fact, because the written word is so easy to read, blog posts are the most valuable content published to the internet – and always will be.

  • Next, weekly blogging gives you, and your business, a voice; an opportunity to be yourself and share what matters most to you. Whether you share personal stories and experiences or the latest updates and news about your business, writing a blog provides you with a fantastic opportunity to build your reputation and generate trust. This leads to loyalty from your audience, which will ultimately generate leads and increase your potential to make sales.

Blogging provides you with the opportunity to let your personality shine online while offering your target audience the chance to learn about your business.

Publishing regularly to your blog keeps the search engines interested in and ranking your site. They exist to catalog valuable new content for their customer, the searcher. As long as you provide them with what they’re looking for, high-value content, your ranking will improve.

  • Finally, blogging is an easy way to establish yourself as an expert in your niche. Because it’s easy to share, your blog is a powerful tool for word-of-mouth marketing and viral marketing to promote your products or services more efficiently than many other marketing methods. And, adding a blog page to your website is easy, while publishing to your website is simpler than ever – no coding needed!

Blogs remain one of the most popular social sharing funnels on the internet, so taking advantage of this phenomenon makes sense as the foundation of your online marketing strategy.

If you aren’t blogging as part of your online marketing strategy, now is the time to start. Now that you know the incredible value of blogging, whether for personal or business reasons, you do have an audience who is just waiting to hear from you.

With more than 25 years of experience in the luxury furnishings and interior design industries, Ted has pretty much seen it all. So, if you're ready to work with a professional consultant who can help you with marketing and understands the value of blogging, feel free to… Get in touch with TD Fall today.