Client Attraction Tips - Who Is Your Ideal Client?

“How do I attract more clients?”

Without a doubt, client attraction is one of the greatest challenges for businesses when developing an online marketing strategy. This is true not just for emerging online business owners, but even for veterans of the internet marketplace. Regardless of past success, client attraction remains an important element of your business, leading to increased referrals and long-term growth – as well as a steady revenue stream.

Attracting new clients requires two basic steps:

1. Creating or enhancing your brand

2. Identifying and appealing to your target audience

Being recognized as an expert in your niche, someone who can offer solutions is critical to your success. However, it’s just as critical to understand the needs, wants, and desires of potential clients. In other words, HOW you present yourself is as important as WHAT you have to offer, while knowing WHO to target is as important as knowing WHY they will benefit from your services.

Identify Your Ideal Client

To become a client attraction guru for your online business, you have to be able to step into your ideal clients’ heads. If you can create a clear profile of who they are and what they need or want, you’ll be able to speak to them in a way that will make them WANT to work with you! You can repeat this process over and over again when creating new products or services. The result is marketing materials you can use in multiple ways.

Of course, to accomplish this, there are a number of questions you’ll need to answer:

• Who is your Ideal Client?

• What are their Pain Points?

• What are your Solutions?

• What do they need to Know/Learn/Do to find a Resolution?

• What is their Ultimate Why for Seeking your Help?

• What is their Ultimate Outcome?

• What will Success look like?

Ultimately, your goal is to answer the most basic question of all for them, “What’s in it for me?” If they can’t identify a benefit from working with you or from buying your product, they won’t.

When you’ve completed your Ideal Client Profile, develop one simple sentence to put it all together: what’s often called an “elevator statement”. When you’ve finished, you’ll discover a stunning type of clarity around who you want to work with and what you can do for them!

Your elevator statement can then be used in multiple ways: in conversations with potential clients; in networking situations; as material for your home page – and as inspiration for blog posts, articles, newsletters, and list-building materials.

If you have more than one ideal client, work your way through this process again to create a new profile. It’s just that easy, and that hard.

Once you’ve created your unique, identifiable brand and developed your ideal client profile, you can begin to generate content that enhances your identity and speaks directly to your target audience, enabling you to take your client attraction strategy to a new level.

Remember, Ted remains available for marketing and business consulting to the trade. Simply… Get in touch with TD Fall today.

Know Your Target Audience – What to do, what to do? (Pt 3)

In today’s post, we continue, and bring to an end, our series on how important it is to know your target audience, with Part 1 here and Part 2 here. Based on the past few years’ experience, it's clear that consumer attitudes and preferences are shifting and realigning quickly.

As you work to develop and market your brand online in the new year, it may be time to pivot toward alternative tools and marketing channels. Here, rather than using the article we linked to before, we are offering data points and expected marketing tactics taken directly from HubSpot Blog's 2023 Marketing Strategy & Trends Report.

What Changed in Marketing During 2022

• More marketers have made pivots part of their plan.

• Data-informed marketing strategies have become vital.

• More brands aim to create content that reflects their values.

• Marketers increasingly use CRMs to track and organize data.

• Focusing on customer experiences bridges the gap between service and marketing.

• Social media DM strategies are growing in popularity.

• Building online communities around your brand is becoming critical to engagement.

It’s clear that there have been significant changes in marketing strategies by major marketing influencers as a response to the shifts in attitudes and preferences by consumers.

The Top Marketing Trends of 2023

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

From the report:

• Short-form video will see the most growth in 2023.

• Influencer marketing will continue to grow its high ROI.

• Branded social media DM tactics are growing.

• Website SEO continues to shine.

• Marketers will continue to humanize their brands.

• Marketers will benefit from data in 2023.

• These data points illustrate the tactical shifts we can expect to see from marketers in 2023.

The Top 3 Marketing Channels of 2023

Finally, the report shares the most important marketing channels we will see being used this year, with social media marketing clearly dominating all marketing trends.

Marketers leverage an average of four different marketing channels in their role. Social media is used by over 42% of marketers, making it the #1 channel marketers are currently leveraging. It also has the highest ROI of any channel and will grow significantly in 2023. Additionally, one in four marketers say they use social media shopping tools.

The Top Social Media Marketing Channels for 2023

1. Instagram

2. YouTube

3. Twitter

4. TikTok

5. LinkedIn

Further, one in three marketers will be leveraging their own blog or website, as well as SEO, to land on SERPs. Meanwhile, 32% use email marketing.

Blogs, social media shopping tools, and influencer marketing are neck and neck for the highest ROI of any marketing channel.

Getting to know your target audience remains just half the battle. Reaching where they live, surf (and troll?) is paramount to building your brand and converting them.

If you suspect you need help with these strategies and tactics for 2023, Ted remains available for business consulting to the trade. Feel free to… Get in touch with TD Fall today.

Client Attraction Tips - Do You Know Who Your Ideal Client Is? (Or Should Be?)

What is the key to client attraction?

Regardless of past success, client attraction remains an important element of your business, leading to increased referrals and long-term growth – as well as a steady revenue stream.

Attracting new clients requires two basic steps: creating or enhancing your brand; identifying and appealing to your target audience. Being recognized as an expert in your niche, one who can offer solutions is critical to your success. However, it’s just as critical to understanding the needs, wants, and desires of potential clients. In other words, HOW you present yourself is as important as WHAT you have to offer while knowing WHO to target is as important as knowing WHY they will benefit from your services.

First, let’s focus on creating an ideal client profile, shall we?

Identify Your Ideal Client

To become a client attraction magnet for your business, you have to be able to step into your ideal client's head. If you can create a clear profile of who they are and what they need or want, you’ll be able to speak to them in a way that will make them WANT to work with you!

You can repeat this process over and over again when creating new products or services. The result is marketing materials you can use in multiple ways.

To accomplish this, there are several questions you’ll need to answer:

• Who is your Ideal Client?

• What are their Pain Points?

• What are your Solutions?

• What do they need to Know/Learn/Do to find a Resolution?

• What is their Ultimate Why for Seeking your Help?

• What is their Ultimate Outcome?

• What will Success Look Like?

Ultimately, your goal is to answer the most basic question of all for them, “What’s in it for me?” If they can’t identify a benefit from working with you or from buying your product, they won’t.

When you’ve completed your Ideal Client Profile, develop one simple sentence to put it all together, what’s often called an “elevator statement”. When you’ve finished, you’ll discover a stunning type of clarity around who you want to work with and what you can do for them! Your elevator statement can then be used in multiple ways: in conversation with a potential client, in networking situations, as material for your home page – and as inspiration for blog posts, articles, newsletters, and list-building materials.

If you have more than one ideal client, work your way through this process again to create a new profile. It’s just that easy, and that hard.

Once you’ve created your unique, identifiable brand and developed your ideal client profile, you can begin to generate content that enhances your identity and speaks directly to your target audience, enabling you to enhance client attraction to a new level.

With more than 25 years of experience in the trade, Ted can offer you valuable client attraction tips as your business consultant. Simply… Contact TD Fall today.

Generating and Screening Leads on Social Media – Is it worth it?

Is social media a valuable tool for generating and screening leads? Well, if you’ve read anything about online marketing over the past year (or 10, 15, 20 years), you may wonder how we could ask such a question. The idea that we could even express doubt about such a fundamental marketing principle must have you shaking your heads.

In reality, we’re not suggesting social media is a poor choice for marketing your business, generating leads, or screening them. On the contrary. What we are trying to suggest is that not every social platform is right for every business – and that likely includes yours.

But wait. Doesn’t every business coach in the world say you have to be on Facebook? Isn’t it true that if you don’t have a YouTube channel loaded with videos your business will die, die, die? And hey, what about Twitter? My sister’s husband’s cousin is in sales and he told me it’s the best way to reach my largely female target audience. (Yeah well, turns out… 70% of Twitter users are male, while only 30% are female.)

Which Platform Should You Target?

Let’s take a quick look at some of the social networks that are most popular with online marketers, shall we? (And please, excuse the hints of skepticism we display here. Again, there is no single answer to the question of which one is best for your business.)

• Facebook – Do you have what it takes to compete for the attention of your target audience with some one-third of the world’s population? (That’s 2.6 billion of the 7.9 billion or so on the planet who are on FB.)

• Twitter – If you want to work with clients who have the attention span of a hamster, the 240-character messages allowed in tweets is the perfect venue for finding prospects. Largely male prospects! (see above)

• Instagram – This media-sharing platform would seem an ideal place to market a design-related business. And it is, that is if you're looking for a platform that’s dominated by Gen Z and Millennial females under age 34 (about 34% of all users).

• YouTube – While many do not recognize the video-sharing site to be a social media platform – it is. With some 2.3 billion subscribers, it is second only to Facebook and ranks as the second most popular search engine behind its parent company, Google.

• LinkedIn – For those who work with businesses of any size, this B2B platform offers quite a bit of potential. With 310 million active monthly users, with 196 million in the US, about 43% are female and 57% are male worldwide. More than 50% of US College Graduates use LinkedIn and there are 61 million senior-level influencers and 65 million decision-makers on LinkedIn. (Omnicore)

Now what? Where do you go from here?

Targeting Your Ideal Client Profile

We hate to say it, but must, it’s time to do some homework.

The good news is there’s a super simple way to get started on this task. To begin, remember that although your ideal client profile will be a fictional persona, it should be firmly based on reality. Take a look at your current clients and identify the ones you enjoyed working with most and the types of projects that brought you the best business.

Better yet, rank them. Who did you love working with and why? Who was OK to work with, and who caused more problems than they were worth? (Sometimes, it’s easier to profile the “Never again” persona than the “I loved working with them” client. But, both have value and can be used to build opposing profiles.)

Then, build your ideal client profile on those relationships and projects for a realistic target you’re more likely to hit moving forward. And, while it may sound counterintuitive, the more specific you make your ideal client profile, the stronger it will be. A detailed profile allows you to focus your search and screening processes to find the exact areas and client types that will grow your business.

And here’s the real gold nugget to be found by doing this… With this kind of profile in hand, it will be much easier to find and target the social media platform they use. Easy peasy, right?

Of course, there’s plenty more to say about generating and screening leads for your business, whether on social media or elsewhere. Don’t worry though, we have ways to help with that!

Of course, there are other ways to use for generating and screening leads. If you are curious about what some of these might be, Ted is available for business consulting to help. Simply Get in touch with TD Fall today.

Inbound Marketing vs Content Marketing (What’s the diff, if any?)

Online marketing. Internet marketing. Social media marketing. Video marketing. Email marketing. Inbound marketing. Content marketing. “Do this one or your business will die!” “Do that one and your business will grow!” “Do the other thing and your business is guaranteed to grow/die/get better/fail/be profitable/never make money!”

But wait. With the internet being universal, aren’t all those things kinda the same these days? Not so much.

You see, some of these things are broad marketing strategies while others are more specific types of marketing techniques. For example, the two in our title this week: inbound marketing versus content marketing.

As part of your broad-based online marketing strategy, content marketing is aimed at your target audience in general. Inbound marketing is directed at a clearly identified type of potential client; a “buyer persona” that you create as the perfect client for your services (or products).

Content Marketing Strategy

As defined by Wikipedia, “Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.” As you can see, there is nothing about a “persona” or “profile” in this definition of content marketing. Here, your target audience is pretty much anyone who might be interested in your services. This requires you to generate content that has a broad appeal to a diverse audience.

This may be very easy, or very hard. That is, it can be difficult to avoid stating the obvious or sharing platitudes when you write for such an audience because it’s often difficult to focus on exactly who may be interested in your content. It can also be seen as intrusive (and possibly unwanted). On the other hand, when you get it right, the appeal of such content can be far-reaching and may generate interest among folks you had no idea might wish to do business with you.

Such an audience might be defined as:

• Homeowners

• Local

• Single or married with kids

• Mid- to upper-mid income range

• Likely works for others

• Active on social media

• Pain points are a bit vague and generalized

• May be interested in DIY training

As you can see, these are essentially categories of people who may someday wish to work with an interior designer or buy from a luxury furniture store. Such timeframes and wishes are by definition vague, as are the categories. However, it is possible to generate interest with content marketing, which can then be used to engage your audience in a more targeted fashion: for example, email campaigns or newsletter subscriptions.

Inbound Marketing Strategy

Requiring in-depth research and marketing know-how, “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.” (Hubspot.com)

Further, inbound marketing focuses on building a website, its content, and a clearly defined audience. The strategy here is targeted to encourage readers to “perform an action such as inquire, buy a product, or complete a form”. (Spyralitics.com)

Inbound marketing content is interactive. It’s targeted, purposeful, and helpful. It is not intrusive (and therefore not unwanted), because you're providing your audience with content they’re searching for – and need.

Your targeted “buyer persona” or “ideal client profile” for an inbound marketing strategy might include:

• Owns a home worth $1 million or more

• Lives in a specific, high-end local neighborhood(s)

• Is a married female with a family

• Enjoys an upper-income range for your area

• May work in a creative profession

• Likely small business owner, entrepreneur, or other professional

• Is active on specific social media platforms

• Has well-defined needs and desires, with distinctive (perhaps unique) pain points

• Appreciates expert knowledge and professional services from a creative influencer

As you can see, the profile of your potential audience here is far more specific and targeted. It can be narrowed even further with additional research and based upon experiences with previous clients. That is, clients you’ve most enjoyed working with in the past.

Stated simply, inbound marketing does not rely upon a silhouette of what is possible in your audience, but a portrait of who you want your audience to be.

While we do not happen to offer inbound marketing or content marketing support at TD Fall, we do have contacts who can. And, of course, Ted is available for general marketing and business consulting to the industry. Get in touch with TD Fall today.

The 3 Big Marketing Questions Interior Designers Must Answer

All entrepreneurs have some serious marketing questions they need to answer when they start a business. These things may be even more important today, as we all work to recover from the challenges forced upon us by the pandemic. For interior designers, there are three big marketing questions to answer that are timeless and critical to your success.

Today, we’d like to take a look at them and see what might be the best way to answer them, taking into account our digital marketplace and the post-pandemic environment.

Answer These Marketing Questions

1) What is my time worth? This is the ubiquitous question for nearly every entrepreneur; how to value and price the service(s) you offer? While market trends can be a useful guide, your reputation (or the lack of one if you're just getting started), will influence what you are able to charge. The current trend seems to be toward package pricing, which means a price for the project without an hourly breakdown. Of course, your hourly rate will be included but it may not be necessary to highlight for your clients.

The key to valuing and pricing your design services is to always remember that the market for interior design is always local. Knowing what the top designers charge in New York and Los Angeles is useless to you in Dayton, Ohio; or even in the suburbs of those mega-markets. Keep your eyes on the prize here, and stay competitive with other designers in your area. Be diligent and check your competition’s rates every six to twelve months, or so. As your reputation grows and the economy recovers, you may be able to raise your prices over time.

2) How do I work with the types of clients I want? There is a persistent problem with the coaching and consulting that takes place online these days. Too many marketing “experts” advise you to define your “ideal client profile”. Of course, that’s not the problem we’re talking about because that makes perfect sense. No, the problem comes from them helping you define your perfect client too narrowly – as someone who wants to work with you.

What about the client YOU would LOVE to work with? It’s your business, after all. It’s your time and energy that is being invested in every project you accept. It should be your preference for both the type of project AND the type of person for whom you wish to work!

3) Where do I fit in my niche and market? Ah, the million-dollar question: where do I fit in? The answer is largely defined by the vision you have for your business, along with the mission you’ve given yourself. Why? Because it is these two things that define the purpose of your design business, and knowing your purpose will help to determine your niche.

Again, as a local business, you’ll need to research the economic characteristics of your market, as well as what the successful designers in your area are doing. (It also wouldn’t hurt to know why the less than successful designers are not flourishing.) First, figure out what’s missing in your market and then decide if it’s a service you can, or want, to offer. Then, based on your answer to the first question above, you can decide if that type of work is worth what you need to charge.

It should be obvious by now that all three of these Big Marketing Questions are inter-related and that the answers to each of them will influence the answers to the others. In other words, answering these marketing questions is a bit like a jigsaw puzzle that only you can put together. But, if you take the time to construct it well, you’ll have a solid advantage over the other interior designers in your marketplace.

Of course, doing all of this on your own may be more changing and time-consuming than you can invest. Knowing this, Ted remains available for business consulting support to interior designers and furnishing store owners. Whether virtual or facemask-to-facemask, with more than 25 years' experience in the luxury furnishings industry and through all sorts of economic crises and natural disasters, he should be able to help you cope with all the changing trends and priorities.

To get in touch with Ted, or for more design trends, business tips, and answers to important marketing questions… Get in touch with TD Fall today.

Client Communication Tools – Should Designers Use a Client Questionnaire?

When you have a problem working with a client, do you immediately know the cause? Is it more often than not “their fault” rather than yours? Are they unreasonable and deliberately difficult? Could it be a lack of adequate client communication tools?

A recent article at BusinessOfHome.com sparked a debate among the staff here at TD Fall, where we struggled to determine the most common cause of disputes between client and provider.

The article is titled, “How useful are client questionnaires?”. Author Haley Chouinard polled half-a-dozen designers about their use (or not) of a client questionnaire “and how it shapes their relationship.”

We found the answers somewhat surprising and conflicting. Half of them said they do use some form of questionnaire while the other half seemed to think doing so was either too impersonal or would be somehow restrictive. Of course, such answers beg the question of how best to begin building a relationship with a client in ways that it can grow and benefit both parties.

Ultimately, using a client questionnaire is a “get to know you” tool for the designer and, to a lesser extent, for the client. We’ve explored this subject before in a variety of ways, though perhaps less directly; with posts on topics like:

·         Designer Marketing Tips – Who is Your Ideal Client (and what do they want from you)?

·         Know Your Greatest Tool for Building Relationships with Interior Design Clients

·         Designer Marketing Tips – Defining Your Ideal Client

·         Grow Your Interior Design Business – Survey Your Audience

·         Designing Your Design Business – Value of Client Testimonials and Reviews

You see, what each of these previous blog posts have in common is – they are all about getting to know and communicating with your design clients.

Building Relationships is the Key to Business Success

It should be clear that whether you use a client questionnaire or prefer an in-person interview initially (which is something of a verbal questionnaire anyway), the goal of either is to get a sense of your potential client and their needs. From their personality to the scope of the project, you need a solid understanding of who, what, when before you can bid on, and begin the designing process for them.

While it is not our place to tell you how to run your business (nor would we try), we do believe the experience we’ve gained from decades in the industry has value to our clients. That is, after all, why we offer this blog and our consulting services, in addition to the product lines we carry.

So, what are we trying to say here?

If building relationships truly is the key to business success, and we believe it is, then you must get to know your clients in a personal way. Only by getting to know something of their character and personality, as well as their vision for the space they are asking you to design, the more likely you will be able to work with them and make them happy.

So, use all the client communication tools you can find or develop. From questionnaires to market research, from personal interviews to client surveys and requests for testimonials, the more you know about your target market, potential clients, and individuals you’ve worked within the past, the more successful you will be.

Are you looking for more tips on interior design success, new home design trends, designer marketing tips, and product ideas? Get in touch with TD Fall today.

Designer Marketing Tips – Who is Your Ideal Client (and what do they want from you)?

Like any business, there are certain things you need to do to market yourself as an interior designer. One of the most important designer marketing tips we can offer is that you must create an ideal client profile – a not-so-imaginary sketch of the type of client you would most like to work with.It should go without saying that, as a designer, you must identify your audience if you hope to give them what they want. Having said that, many business owners do not invest the time needed to do this. Instead, they hope and pray their products or services will somehow find an audience on their own. This is unrealistic and almost certain to result in disappointing leads and sales results.There is only one way to reach an audience that is open to your message: you need to know exactly who they are and what they want from you. Creating an ideal client profile will enable you to attract, connect with, and convert potential clients into paying clients – and fans of your work.Of course, this is going to take some research but, it should pay off in the long run. Keep in mind, your goal is to figure out who would benefit the most from your design services. This means you need to know what they like and dislike, how they spend their time, and what their other interests are. This will allow you to find them more easily, make deeper connections, and serve their needs better.Who Are You Working For – Creating Your Client ProfileHere is a list of questions to ask yourself about the audience you want to focus on:

• Where does your ideal client hang out?
  • Are they at offline locations? Does your ideal client hang out at Starbuck’s, chatting with like-minded coffee lovers? Do they hang out at certain clubs or social functions? Do they travel to various business or design conferences?
  • Do they prefer online locations? Is there a “favorite” blog your audience prefers? What about online forums where they swap ideas or critiques of design projects they’ve seen or been a part of? Whose Facebook page is most popular with your potential clients? What other social networks do they love? Whose webinars are they unable to resist?
• What does your ideal client watch, listen to, read? Those you hope to attract as clients may already be part of an audience for someone or something so, it makes sense to find out who or what they love to watch, listen to, and read. Like most of us, they’ll be happy to share the things they enjoy or learn from. Be open and absorb all they have to say – without judgment.
• Who are their mentors and other influencers? You're going to find some trends among your potential clients; subjects, designers, and other influencers who will show up regularly in their comments and shares. Who stands out among your audience and why? Once you identify the Big Names in your niche, you’ll be better able to provide insight and value that meets or exceeds what they are offering to your hoped-for audience.
• What are their other interests? Beyond simple stats (like age, gender, location, ethnic background, education level, and career), your ideal clients will also have interests outside your niche. What else are they passionate about and how do they fulfill that passion? A fully developed client profile has much more value than a simplistic one, enabling you to better serve their needs as their designer of choice.
• What professional enrichment, trainings or events do they attend? Real fans (of anything) tend to invest their time, energy, and resources in more than their own design projects. Many of them will travel to see and meet their favorites in person. Others may invest in training to learn more about the subjects that matter to them. Attendance at speeches and seminars by well-known interior designers or trainers is an indicator that your future audience will be committed to the interior designer who speaks to their needs. Make that designer be YOU!

Remember, you are not a member of the audience you are looking for and it doesn’t matter what you think of the things they enjoy doing, or how they spend their spare time. This is all about them!By narrowly defining your ideal client profile, by putting together more information about them rather than less, you are much more likely to identify the perfect fan for your design services.Looking for more tips on interior design success, new home design trends, designer marketing tips, and product ideas? Get in touch with TD Fall today.

The Key to a Successful Design Business – Selling Value Over Price

At TD Fall & Company, our goal is to help designers by providing innovative solutions for their interior design challenges. We do this by providing you with access to outstanding products that will empower you to fulfill your client's dreams, enabling you to build a successful design business.Perhaps foremost among those challenges for most designers is the struggle with trying to convince their clients of the true value of buying a higher quality product that really belongs in their homes. From flooring to wallcoverings and from window treatments to upholstered furniture, many design clients become fixated on cost with little regard for value.There are basically two ways to handle this particular challenge:

• Target better – Create an ideal client profile that is based on your market research. In a perfect world, you would generate a client list for whom “money is no object”. In the real world, however, you’ll need to be a bit more practical. A well-researched and thought-out ideal client profile is a tool you and your team can use to identify the specific segment of customers that will bring you the best business. Then, once you begin focusing on certain types of clients, you're likely to attract more of them. As the old adage goes, “Birds of a feather flock together”, and referrals from such clients will help to bring you more of your ideal clients.
• Sell better – Known as “upselling” among professional salespeople, you must learn to create a compelling story that will convince your design clients to buy quality over price every time. Not only will this put more money in your pocket, you’ll also build your reputation as a designer who focuses on value, creating a greater sense of client satisfaction and trust, while increasing the odds of more of those referrals we mentioned above. Making an investment in a quality sales training program would certainly help with this approach.

Ultimately, your goal must be to sell the value and the benefits of your product or service to your customer. This can only be done by keeping your focus on explaining and expressing the impact of the choices they make on the client. If you focus on the benefits and value of a higher quality product, the price will become less and less important. If you don't focus on value, the only thing you can talk about is price – playing right into their perceived need to resist the more expensive options you present.Building your sales skills will have long-term benefits that are difficult to quantify; which is also true of researching your market and creating an ideal client profile. Both will generate increased confidence in your ability to “close the deal” with more prospects, even those who don’t match the profile.Regardless of your talents and skills as an interior designer, if you're a small business or solopreneur, you must accept that your ability to analyze your market and sell to a variety of prospective clients will determine whether you are able to build and sustain a successful design business.Click here for tips on Analyzing Your Market.Click here for tips on Helping Clients Focus on High-Value Improvements.Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today.