online marketing tips

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A Product Launch or New Service Launch Is All About You?

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If you perform a Google search for “product launch checklist”, it will take less than one second for the search engine giant to deliver more than 30 million search results… 30 million! Plus, some of those results will be from companies selling “product launch software”, while others offer some sort of product launch template as a guide. A limited number will actually present recommendations for a checklist.

Yeah, sounds like typical Google search results, right?

Of course, even if you discover a reliable site with a decent checklist for your product launch, you still have to act on it. You still have to shoehorn that list into a process that works for you and your product.

  • You have to set priorities.

  • You have to figure out the timing.

  • You have to set deadlines for content creation.

  • You have to assign tasks to yourself and your team.

  • You have to… have to… have to…

  • You have to do all the detail work and, if there are any problems, and

  • You have to take all the responsibility for not being prepared! YIKES!

Don’t you just love being the boss?!?

What to do, what to do?

Now, as you sit there contemplating all the things you must do to launch your product or service, you're likely wishing you already had a process in place with tasks, responsibilities, and timing ready to rock and roll.

While your product launch to-do list may seem endless right now, we’d like to offer some guidance on what needs to be done and how to set up your launch schedule.

How to Make Your Launches Easy (Well, easier!)

First, the good news: You can either create a launch template for yourself or you can choose from a variety of them available online. (And, when we say variety, we mean choosing from about 128 million Google search results!)

Below is an example of just one of the possible product launch templates you can choose from. As you’ll see, you can pick from the simplest to the most complex and detailed, as you please.

What really matters is how you format your own or fill out the cells in the template you choose. (Did we mention that a ton of these templates are FREE!)

Images courtesy of Smartsheet.com

And, oh yeah, there is no bad news!

All of a sudden, you have a comprehensive to-do list that includes who, what, and when: i.e., person responsible, type of task, timing, and deadline! This includes critical launch tasks like:

  • Content creation – lists of promotional materials, types of videos, blog posts, social media posts, etc., + Due Date for each.

  • Subscriber list promotion – email creation, email nurture campaign, newsletter announcement + Due Date for each.

  • Affiliate marketing – SWIPE file content needed for your affiliates, promotional content, affiliate agreement, etc., + Due Date for each. (FYI... SWIPE files are a collection of tested and proven advertising and sales letters.)

  • Graphic design for Sales Page – headers, images, upsell and down-sell pages, + Due Date for each.

  • Shopping cart setup – when to pick one, when to set it up, when to launch + Due Date for each.

Why do we keep adding “+ Due Date for each” to all of these tasks? Because this is where the template helps you out so much – by arranging and scheduling Due Dates for every launch task you and your team need to perform.

More than a simplistic checklist; more even than an overly simple template; these are a blueprint for a successful product launch. AND… So many of them are FREE!

Do you still think you might need help with your product launch or new service launch?

Remember, our hero Ted Fall remains available for business consulting to the luxury furnishings and design trades. Maybe he could help you brainstorm ideas to generate new revenue streams. Couldn’t hurt, right? So, go ahead and…   Contact TD Fall today.

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Client Attraction Tips - Who Is Your Ideal Client?

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“How do I attract more clients?”

Without a doubt, client attraction is one of the greatest challenges for businesses when developing an online marketing strategy. This is true not just for emerging online business owners, but even for veterans of the internet marketplace. Regardless of past success, client attraction remains an important element of your business, leading to increased referrals and long-term growth – as well as a steady revenue stream.

Attracting new clients requires two basic steps:

  1. Creating or enhancing your brand

  2. Identifying and appealing to your target audience

Being recognized as an expert in your niche, someone who can offer solutions is critical to your success. However, it’s just as critical to understand the needs, wants, and desires of potential clients. In other words, HOW you present yourself is as important as WHAT you have to offer, while knowing WHO to target is as important as knowing WHY they will benefit from your services.

Identify Your Ideal Client

To become a client attraction guru for your online business, you have to be able to step into your ideal clients’ heads. If you can create a clear profile of who they are and what they need or want, you’ll be able to speak to them in a way that will make them WANT to work with you! You can repeat this process over and over again when creating new products or services. The result is marketing materials you can use in multiple ways.

Of course, to accomplish this, there are a number of questions you’ll need to answer:

  • Who is your Ideal Client?

  • What are their Pain Points?

  • What are your Solutions?

  • What do they need to Know/Learn/Do to find a Resolution?

  • What is their Ultimate Why for Seeking your Help?

  • What is their Ultimate Outcome?

  • What will Success look like?

Ultimately, your goal is to answer the most basic question of all for them, “What’s in it for me?” If they can’t identify a benefit from working with you or from buying your product, they won’t.

When you’ve completed your Ideal Client Profile, develop one simple sentence to put it all together: what’s often called an “elevator statement”. When you’ve finished, you’ll discover a stunning type of clarity around who you want to work with and what you can do for them!

Your elevator statement can then be used in multiple ways: in conversations with potential clients; in networking situations; as material for your home page – and as inspiration for blog posts, articles, newsletters, and list-building materials.

If you have more than one ideal client, work your way through this process again to create a new profile. It’s just that easy, and that hard.

Once you’ve created your unique, identifiable brand and developed your ideal client profile, you can begin to generate content that enhances your identity and speaks directly to your target audience, enabling you to take your client attraction strategy to a new level.

Remember, Ted remains available for marketing and business consulting to the trade. Simply… Get in touch with TD Fall today.

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Client Acquisition Tip – Take The LEAD & Get More Clients

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Despite the ongoing disruption to many of our businesses and lives, we are convinced that things will improve, and we will return to a more normal state of affairs. Why do we believe this? Because it’s what we do – what human beings do. Always have and always will. With that in mind, we’d like to offer a client acquisition tip that will almost certainly help you grow your interior design and/or luxury furnishings business.

  • Now, since acronyms are all the rage these days, we’ve developed a li'l sumpin’, sumpin’ we call the LEAD approach to client acquisition:

  • Listen – to your target audience and they will tell you how to convert them.

  • Educate – your audience on solutions to their pain points.

  • Adapt – to the needs of a broad client base.

  • Develop – services or products that meet specific needs.

These steps will become the foundation for a fully integrated, well-conceived approach to generating leads that will address the needs of your target audience. This will enable you to communicate with them as individuals, not as a vague, superficial, poorly defined collection of personality types.

get more clients

4 Tips for Improved Client Acquisition

Let’s dive a little deeper into the practical steps of the LEAD approach; steps you can take to effectively generate leads for your business in virtually any business environment:

  • Listening includes increasing communication – in both directions. As we’ve mentioned before, prior and existing clients may be your greatest asset. Since they already know and trust you, they are an invaluable source of information about the value of the things you do – as well as a resource for referrals. Engaging with them will enable you to speak to them about alternative offers, explore new value-added services, and make yourself invaluable to them and prospective clients.

  • Education and learning are equally valuable – to your audience and you. Learning about the challenges your clients are facing will create opportunities for you to offer increased, targeted support. The current situation could create life-altering changes that will need both short- and long-term solutions. Regularly scheduled meet-ups with clients, prospects and team members should become the norm.

  • Adapting to the needs of a broad client base now includes adjusting to new challenges. This is where you will begin to employ some outside-the-box thinking since new challenges are going to need new solutions. You may need to get some online training yourself, as a means to offer more services and greater value. You may want to offer special deals, temporary rate reductions, and freebies to generate interest. You may even want to reexamine your values in an effort to discover what really matters – to you and your clients – in these challenging times.

  • Developing new products and services will be critical to your success. This will likely include broadening your own skill set, as well as finding new ways to present them. This is especially true for service providers, like interior designers for example. You may need to expand your services menu to use your entire skillset, as you figure out new and inventive ways to offer value to your clients.

Many design clients struggle to articulate their vision for a particular space, which is where you come in. Find creative ways to offer them the greatest value by presenting practical, real-world solutions to their pain points. Assure them that you’ve spent years building relationships with dependable contractors and furnishing suppliers that enable you to deliver as expected in a timely, cost-effective manner.

Even if staying in touch with clients and team members regularly involves nothing but sharing stories and commiserating, staying engaged has value. Being visible will keep you front-of-mind with your audience as the economy and markets return to normal. Showing you care will build trust and loyalty, which will allow you to retain and acquire clients more smoothly.

And yes, we believe that optimism is key because we know that life and business WILL return to normal and, when it does, you want to be ready.

Are you looking for more client acquisition tips or other marketing ideas and support? Ted remains available for business consulting to the trade. Simply… Get in touch with TD Fall today.

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Strategic Marketing Doesn’t Have to Be Your Most Hated Chore! (There’s plenty of other biz stuff you can hate!)

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Seems like all anyone can talk about these days is being strategic for anything and everything you want to do, doesn't it? It's always about “thinking strategically” when you do this and making sure you “create a strategy” for that. It’s almost enough to make an entrepreneur loathe planning for anything; be it strategic marketing, list building, lead generation, or client acquisition.

Or, lately, going to the store, eating out, even entertaining guests – not to mention whether you're “allowed” to.

By now, you must be asking yourself what the big deal is about being strategic with your online marketing, email marketing, social media marketing, and yes, your brand building.

And you may well ask… “Who said it’s so important, and why?”

The simple answer is, “Everyone”. And yes, when we say everyone, we mean us too. For example, we’ve presented more than a few blog posts about the importance and benefits of strategic marketing in the past. These posts include everything from revising your ideal client profile to post-pandemic strategizing to strategic email marketing, business goal setting, and more.

So yes, you can say that here at TD Fall we are fully committed to being strategic about brand building, business building, lead generation, and all types of marketing. This includes content marketing, email marketing, social media marketing, and maybe even direct marketing (which could include “snail mail”).

strategic markeing

5 Reasons Strategic Marketing Matters (Make that 5 x 2 reasons)

A well-defined marketing strategy helps you:

  • Set – and reach – your business goals.

  • A realistic marketing strategy keeps you focused and organized, enabling you to track your successes and (gulp!) your failures.

  • Stay agile and responsive to the needs of your target market.

  • Know when something works so you can do everything possible to keep it on track or make it better.

  • Know when something doesn’t work as planned, as well as why, so you can fix it!

If these are not enough reasons to convince you it’s time to develop a strategic marketing plan, here are five more reasons that should:

  1. Top marketers are organized – The most organized marketers are 397% more likely to report success.

  2. Top marketers set goals – Goal-setting marketers are 376% more likely to report success. 70% of the most organized marketers achieve their goals Most of the Time, while an elite 10% of organized marketers Always achieve them.

  3. Top marketers document their strategy – Marketers with a documented strategy are 313% more likely to report success.

  4. Top marketers proactively plan projects and campaigns – Marketers who proactively plan projects are 356% more likely to report success.

  5. Top marketers use agile project management processes – Marketers using agile project management were 252% more likely to report success.

This data was borrowed from a 2019 marketing survey of B2C and B2B marketing teams by the folks at CoSchedule.com.

Let’s Talk About Your Strategic Marketing Plan

While we’ve made it as clear as possible that we believe every online marketer needs a strategic business plan to succeed, it must also be said that it’s never been more important than it is as we move from 2022 to 2023! Never… More… Important!!!

In fact, after the madness of the past few years, your strategic marketing plan is so important, it comes before Step One! It’s done pre-marketing; that is, the first thing you MUST do before you invest your valuable time, energy, and money in any marketing activities.

Stated simply: Your guide to whom you target, how you talk about your business, and how you differentiate yourself from all other businesses in your industry. It is the strategic foundation of your marketing house.

If you’d to discuss the things we’ve shared about strategic marketing, feel free to… Contact TD Fall today.

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Can Blogging a Blog Bump Up Your Business?

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What the bloggity blog is going on with blogging a blog these days? Does blogging even matter anymore? Well, according to the SEO and marketing mavens at HubSpot – if you want to bump up your business in the new year – heck yeah!

Let’s begin with a couple of ideas about why blogging matters: first, more than anything, marketing your business is about educating your audience about what’s possible. Second, being an expert in one area may not translate to others. And yes, that can include writing valuable blog posts.

Now, one of the most common frustrations we hear from clients who dislike blogging is that they can’t come up with subjects to write about. (This happens with other content marketing too, like vlogging, for example.) Turns out, developing ideas for your blog is one of the easier challenges to overcome as we shared here.

Before we go there though, concerns like that beg the question of what you want to teach your audience! After all, if you don’t know what your goal in writing a post is, how can you address a subject effectively? (Simple answer is, you can’t!)

There are many types of blog posts, including a “How to” type, a “Newsy” type (also known as “Newsjacking”), an “Interview with an Expert” type, the tried and true “Infographic” post, the definitive “Final Authority” type of post, the Google-friendly “What is… [insert subject]” post, and more. (What? More? Yep!)

However, those are merely different kinds of blog posts; that is, the various ways you can approach a certain class of subjects that will (hopefully) capture the interest of your target audience.

bump up your business

3 Classes of Blog Posts to Work On

Essentially, there are just three things you can teach your audience, despite the many ways you can teach them. In other words, whether you choose the “How to” or “What is” approach to an individual blog post, they must address your industry, your brand, or your products or services.

This does not mean that these three categories cannot overlap in one post but, best practices suggest that maximum clarity is best achieved through a narrower focus on your subject. Doing this will also allow you to address the same issue in alternate ways.

If you want to bump up your business through blogging, think about these three classes of blog posts:

Big Picture or Industry Info – It is very often the case that prospects simply don’t know what they don’t know. This frequently includes a Big Picture view of your industry or niche. An example of this might be a dining room remodel.

What’s possible? Well, there’s career coaching, business start-up coaching, and profitability coaching. Or, your audience might be curious about coaches who specialize in online marketing, email marketing, social media marketing, content marketing, and/or messaging.

There could be a myriad of choices here, including entertaining business associates, clients, or even the boss! Or the dining room might be reserved for important family occasions and holidays. These differences will determine how casual or formal the new dining area should be.

You can literally define your niche, as well as yourself, using any type of blog post you choose. And, if you're creative, you can do it over and over again! (BTW… Creating an informative Infographic is a great way to approach the Big Picture post.)

Brand Comparison – How do you match up against your competition? Why do you deserve their business over another interior designer or furnishings dealer, when you all seem to offer the same things, at least to them? Where do you excel, and how?

These are all important questions to answer for prospective clients and they too can be approached in a variety of ways. You can display your expert status by writing a comprehensive “Final Authority” post on subjects that address any pain points that are common among your clients. You can offer real-world solutions to those pain points with a well-crafted “How to” blog post. Or, you can offer the latest information from studies on those solutions with a thoroughly researched “Newsy” post.

These are all brand-building steps that are possible with blogging because they can clearly set you apart from your competition. (BTW… You can do this without naming names. Simply say that, while others do it this way, my clients feel/are better off doing it like this!)

Products and/or Services – OK, it’s no brainer time here. Your business either offers products or services – or both. What are they? How are they better? How much do they cost? Why are they worth it?

The book you wrote and are selling about how to do or be better at something clearly lends itself to a “Final Authority” post. However, it may also be a fantastic opportunity for an “Interview with an Expert” post with another recognized authority who’s willing to praise your unique approach. Have you and your book been in the news? Well…

Because you offer some such personal services, answering the most popular search engine query about it should generate both traffic and a bump in business. Oh yeah, that would be the “What is… [insert subject or service]” question.

Think about it. How often do you find yourself sitting around and typing “What is [this, that, the other thing]” into a Google, Bing, or Yahoo! search? Weekly? Daily? Hourly? (Minutely? Can we write that? It’s our blog, so yeah. We can!)

Well, this is a pretty long blog post so, we’d like to ask you this question: What type of post is this and which class does it fall into? We have our own ideas on this but would love to get your impressions either as a comment here or by getting in touch with us directly. (Truly. We would love to hear from you. Please?)

If you’d to discuss the things we’ve shared about blogging a blog to bump up your business, feel free to… Contact TD Fall today.

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Content Marketing Tip – The 5-Minute Content Plan

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Are you a list-maker, in your head, on paper, or digitally? Then this post is definitely for you. On the other hand, for those of you who dislike listing to-do stuff and feel like lists are somehow limiting, it’s time for us to set you free with this content marketing tip!

We hope that, by now, you know we believe strongly in the power of content marketing as the key to growing your business online. However, once you get your head wrapped around that little gem, a new challenge rears its head: what should you write about?

Well, you need to create a content plan.

And so, you ask, “Just where do all these fantastic ideas for creating content come from?”

Take it as a given that you're not alone in wondering. We get that. We also get that it’s vital for you to also understand that, in the highly competitive world of online marketing, you simply cannot “wing it” with your content.

As with everything that has to do with online marketing, you need to take a strategic approach. You need to make a plan for creating high-value content that attracts both the search engines and your target audience. Believe it – without a solid content plan, you will continue to struggle to create something that has value, engages your audience, and converts.

But, hey. Once again, we’re here to help and support you by letting you know that there is a very simple way to create a solid content plan that you can complete in 5-10 minutes – literally!

content marketing tip

The 5-Minute Content Plan

If you're willing to invest just 5 minutes of your time and energy, your new content plan can be completed in five minutes. Then it will become the foundation for all of the content that you produce, for three months, or six months, even up to a year. Here is a step-by-step process for creating a fresh content plan:

  1. Grab a blank piece of paper – landscape not portrait (Wait! Did we say “paper”? Who uses paper anymore?)

  2. At the top, write your topic title – “Interior Design Content Plan” (as just one example)

  3. Below that, list 5-7 category topics – broad subject areas that matter to your prospects or clients, and you!

  4. Next, give yourself five minutes to list as many related sub-topics as you can think of – specific issues or pain points you or your clients may deal with regularly

  5. After five minutes – stop and check your list (You can expand on it whenever you need to)

  6. Keep it close at all times, in a place where you see it every day – tape it to the wall near your desk or pin it to your dog’s tail. (NOT! LOL). Just make sure you have easy and regular access to your new content plan.

Wonder of wonders, you now have more than a dozen clearly defined subject ideas! And yes, this works for all types of content: blog posts, videos, social media content, emails and newsletters, articles, opt-in freebies – even ideas for products and services!

Tada! No more saying, “I don’t know what to write about!” Because you will!

Content Plan Example

Need a little clarification? Check out the content plan example below.

designer content plan

Easy peasy, right?

It should go without saying that the categories and subject ideas for each will vary from designer to designer and business to business.  (Which is great, BTW.) This is just an example. But, it should be clear just how you can use your areas of interest, training, experience with past clients, and even market forces to determine what each will be.

Two of the best things about this approach are: 1) none of it is etched in stone and it can be revised at any time; 2) you now have a plan of action in place. You can finally stop trying to improvise your content and hope for the best!

And finally, while the details of your content plan will be different, the basics of this approach are the same everywhere and this exercise can work – and has worked – for thousands of entrepreneurs and online business owners.

What would your categories and sub-topics be after investing five minutes in this content plan exercise? Feel free to share a few ideas with us by commenting below.

Of course, if you still have questions about this content marketing tip that we didn’t answer in this post, Ted has more than 25 years of experience helping designers and furnishing dealers market their businesses successfully. Simply… Contact TD Fall today.

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Client Attraction Tips - Do You Know Who Your Ideal Client Is? (Or Should Be?)

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What is the key to client attraction?

Regardless of past success, client attraction remains an important element of your business, leading to increased referrals and long-term growth – as well as a steady revenue stream.

Attracting new clients requires two basic steps: creating or enhancing your brand; identifying and appealing to your target audience. Being recognized as an expert in your niche, one who can offer solutions is critical to your success. However, it’s just as critical to understanding the needs, wants, and desires of potential clients. In other words, HOW you present yourself is as important as WHAT you have to offer while knowing WHO to target is as important as knowing WHY they will benefit from your services.

client attraction

First, let’s focus on creating an ideal client profile, shall we?

Identify Your Ideal Client

To become a client attraction magnet for your business, you have to be able to step into your ideal client's head. If you can create a clear profile of who they are and what they need or want, you’ll be able to speak to them in a way that will make them WANT to work with you!

You can repeat this process over and over again when creating new products or services. The result is marketing materials you can use in multiple ways.

To accomplish this, there are several questions you’ll need to answer:

  • Who is your Ideal Client?

  • What are their Pain Points?

  • What are your Solutions?

  • What do they need to Know/Learn/Do to find a Resolution?

  • What is their Ultimate Why for Seeking your Help?

  • What is their Ultimate Outcome?

  • What will Success Look Like?

Ultimately, your goal is to answer the most basic question of all for them, “What’s in it for me?” If they can’t identify a benefit from working with you or from buying your product, they won’t.

When you’ve completed your Ideal Client Profile, develop one simple sentence to put it all together, what’s often called an “elevator statement”. When you’ve finished, you’ll discover a stunning type of clarity around who you want to work with and what you can do for them! Your elevator statement can then be used in multiple ways: in conversation with a potential client, in networking situations, as material for your home page – and as inspiration for blog posts, articles, newsletters, and list-building materials.

If you have more than one ideal client, work your way through this process again to create a new profile. It’s just that easy, and that hard.

Once you’ve created your unique, identifiable brand and developed your ideal client profile, you can begin to generate content that enhances your identity and speaks directly to your target audience, enabling you to enhance client attraction to a new level.

With more than 25 years of experience in the trade, Ted can offer you valuable client attraction tips as your business consultant. Simply… Contact TD Fall today.

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The 5 Most Common Online Marketing Questions – With Answers!

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Along with some help from one or two online resources, and based on our own experience, we'd like to offer a short list of the most common online marketing questions.

Let’s not waste any time and get right to it, shall we?

common online marketing questions

5 Online Marketing Questions

  1. “How hard is it to build my own website?” Well… It’s hard! Especially if you've never built a website before, the task can be daunting. Using WordPress certainly helps because they offer ways to simplify website construction (and WP is very Google-friendly!). You can even get a free website from them but, they won't allow you to monetize one of their free websites. (It can be a great solution for a blog-only site though.)

For a commercial website, you’ll need to pay for a hosting service, buy a domain name, and discover tons of patience. (Better get ready for a pretty steep learning curve!)

There are also multiple site-building apps available online. These tend to make all of their sites look alike but, if you're looking for the cheapest solution for building a business website, one of these may work for you – temporarily, anyway.

2. “What about a blog? Do I really need one?” Like most things, that depends: on your goals, your products or services, and whether you hope to be found through organic search or are willing to pay for ads and clicks (PPC). (Did we just hear a big “Huh?”)

It is almost always important to educate your target audience about what you have to offer them, be it a unique product or a helpful service(s). After all, they have no idea who you are and why you believe you deserve their attention, not to mention their hard-earned dollars. So yes, having a blog on your business website is a great way to educate and stay connected with your target audience in a real, relevant way. It also keeps your site fresh with new content helping to boost your SEO (see below). Some website owners write their own content, while others outsource the task to experienced professional copywriters. (We can help you there, no problem.)

3. “Oh, Kaaay… What do you mean by organic and PPC?” Being found online is always a challenge. The information you share on your website is regularly “crawled” by the search engines which then “index” and “rank” your site. The more fresh, relevant, and timely your blog content is, the higher you’ll be ranked and the more easily prospects will find you. This is known as “organic” search engine optimization (organic SEO).

Or, you can pay Google, Bing, or Yahoo to put your website at the top of their search results (SERPs). Based on the relative value of certain key phrases you use (your keywords), they will charge for every “click-through” from their SERPs. (That’s why it’s called “Pay Per Click” or PPC.) Depending on the number of clicks you receive per month, this can get pricey. Also, whether that click-through results in a sale is moot to them. They charge you for sending a prospect to your site. What happens then is irrelevant to them.

4. “What about social media? Do I have to use it for marketing my business? No, but…Yes! The real question for an entrepreneur is where to engage your target audience on social platforms. Facebook, Twitter, Instagram, Pinterest, and many others have such massive audiences that it becomes imperative to have a presence on at least one or two of them.

Choosing the best platforms for your business depends on a few things (at least): what you're selling, where your target audience is most active, and where your competition has built a following. If your offerings are best described visually, Instagram and Pinterest may be your best choice. If you need to educate your audience, Facebook and its audience of two billion subscribers may be your best bet. As for Twitter, well, if your audience has a brief attention span, yeah. Maybe. (Can you tell we’re not huge fans of twitting? Oops, we meant tweeting.)

5. “I've heard email marketing is dead. Is that true? OK, that’s a big NO! Email remains one of the most effective marketing tools you can place in your toolbox. The brief explanation is that you need to first build a subscriber list of email addresses, which is one of the most valuable business assets you can acquire. Then, you can begin to engage with them through an email nurture campaign, enabling you to generate more interest, enhance your reputation as an expert in your niche, and begin building trust.

Once they get to know and trust you, you can lead them toward conversion; that is, entice them into doing something that will benefit them, such as watching your free videos, they optin to another informative gift or something else of value. Soon, you should be able to guide them toward buying from you, whether a solution-based service or a product.

As you can see by this brief list of the most common online marketing questions, making an impression out there – not to mention making sales – is challenging indeed. In fact, it may be more demanding than becoming an expert who has something valuable to offer.

We know this is a lot to take in from a single blog post, and it can be intimidating. That’s why we have a couple of ways for you to get more answers to the most common online marketing questions. Research the links we shared above or get in touch with Ted for business consulting to the trade. To find out more… Contact TD Fall today.