While it is certainly nice to be able to see and feel the high-end furnishings, fabrics, and wallcoverings you may be considering for your design clients, Kravet offers an unmatched online shopping experience for the busy interior designer. Curated Kravet offers everything from room accents to lighting and from ready-to-ship furnishings to hand-picked holiday designs.CuratedKravet.com now serves as an easy-to-use, one-stop shop for savvy designers to search for, browse, and purchase products in a variety of ways, all presented in curated spaces.“We really tried to listen to what our customers – interior designers – were looking for in the market, so we created a to-the-trade-only website of curated, shoppable rooms, and new categories of finished products like mirrors, wall art, bedding, lighting, and accessories,” said company president Cary Kravet. (ArchitecturalDigest.com)Items on Curated Kravet can be perused three ways: by category (say, lamps, sofas, or upholstery), by trend, by season, or by curated room.Curated Room Designs from KravetThe way in which curated room designs are presented at Curated Kravet is stunningly simple and absolutely practical. First, images of the room design are offered, followed by images of each item available for you to create a similar space for your own client if you choose to do so. Of course, you are not required to purchase every piece as a collection, no matter how much sense doing so might make; rather, you can pick and choose from the furnishings, lighting, accent pieces, or bedding sets presented.For example, Beachside Beauty, curated by California-based designer Jeffrey Alan Marks, provides you with an opportunity to create relaxed and sophisticated interiors for your design clients.
On the other hand, if you're searching for a more glamorous presentation, the room curated by Dallas-based designer Jan showers, appropriately named Pretty Glamorous may be more what you are looking for.
With nearly three dozen curated room design offerings available to choose from, Curated Kravet offers something for everyone – interior designer and design client alike.Timeless and Well-Traveled, curated by Nate Berkus
Natural Neutrals, curated by Joni Vanderslice
To learn more about Curated Kravet, and to view the selections available by category, click on the links below:Hand-Picked for the HolidaysReady to Ship FurnitureLight Up the HolidaysAccent Furniture FastCrafted and Curated WicklewoodQuick SolutionsPerhaps the greatest feature offered by Curated Kravet is convenience, combined with ease of shopping. Simply focus on using the site’s filters to find in stock product for everything from a completely curated room design to those last minute finishing touches that every interior design project seems to need.Looking for more new interior design trends, marketing tips, and ideas? Get in touch with TD Fall today.
Interior Designer Marketing Tips: Are You Struggling to Find New Clients? [INFOGRAPHIC]
It’s no secret that most designers go through periods where they struggle to build their client base. While we’ve shared many interior designer marketing tips in the past at this blog, it’s always helpful to know why you might be having trouble finding new clients – and, you do not have to think it’s all your fault!In a recent article at DesignersToday.com, we discover that cost and lack of need are the two biggest barriers to hiring a designer among all generations, according to exclusive research from Furniture Today.Of course, this information is not exactly surprising; yet there is a huge value to be found in understanding more clearly what the data have to say about the demographics involved. It’s equally valuable to understand precisely where today’s consumers are willing to invest in interior design services.Interior Design Client DemographicsAccording to the research, consumers are much more likely to consider working with a designer for complete room overhauls, while preferring to tackle redecorating projects themselves.
- A complete kitchen renovation is the home project for which consumers are most likely to consider using a designer, with Millennials most likely at 54%, significantly more than Generation X at 45% and slightly more than Baby Boomers at 52%.
- Overall, the cost is the strongest deterrent for Generation X, at 79%, slightly ahead of Millennials at 78% and Baby Boomers at 76%. Lack of need, at 65%, is a bigger barrier for Baby Boomers than both Millennials (62%) and Generation X (57%).
- However, not all barriers to hiring a designer stem from perceived negative aspects of the designer experience, with 57% to 62% of all demographics declaring they simply prefer designing themselves.
For more, check out the infographic below.
Economics of Interior Design BusinessYet, despite these somewhat depressing numbers, all is not lost. The interior design industry generates a significant amount of revenue each year across the US. In fact, based on the most recent data we could find, the total annual economic impact (direct, indirect, and induced) of the interior design sector in the United States was estimated to be $96.3 billion in 2016, which can support 522,400 jobs annually.
- Total revenue for the interior design sector is estimated to be $49.0 billion, generating nearly 200,000 jobs annually.
- The interior design sector generates an additional $47.3 billion in ripple effects each year, supporting 323,136 more jobs in the country in annually.
- Among the total, 110,141 workers were employed directly in interior design industries, and the rest were interior design workers in supporting industries. (IIDA.org)
Needless to say, as the economy continues to improve, and the housing market continues to grow, the future looks bright for the savvy designer who can target their market accurately and offer the services sought by each client demographic.Looking for more interior designer marketing tips, new design trends, and design product ideas? Get in touch with TD Fall today.
Tips for Leaders – Self-Aware Designers are Successful Leaders
tips for leaders
In a previous post, we shared some ideas on Self-Awareness as a Leadership Tool for Designers, as one of our most valuable tips for leaders – and for designers who wish to be. Empathy is the ability to recognize, understand, and appreciate the way others feel, and is at the heart of all effective work relationships. And yet, empathy requires self-awareness as the foundation of your ability to grasp what others are feeling, even when vastly different from your own emotional reaction. If you truly hope to be seen as open and approachable by others (including associates, suppliers, and clients), improving your level of self-awareness is the first step to being the best leader you can be.
7 Steps to Improve Self-Awareness
To avoid potential negative consequences of overly high self-regard, use empathy and an appropriate level of assertiveness to avoid appearing overconfident, and develop a greater degree of self-awareness:
Always look at yourself objectively – By showing your willingness and ability to understand and accept your strengths and weaknesses you will be perceived by others as confident. People may frequently gravitate toward you, look to you for advice, and seek your leadership.
Because you are able to demonstrate your strengths with confidence, you are sure to be given opportunities to excel that will maximize your talents; however, it is also important to seek out opportunities that stretch your less developed skills as well.
Keep a journal in which you write down your goals, plans, and priorities – Take the time to write down some of the things you do in your job that help to motivate you. No matter how small, everything should make the list. Review this list once a week; Monday is usually a good day. Remind yourself that even the small things (like having a client compliment you on your presentation or a small job) can push you to do your very best.
Record your reaction to any mistakes or errors you make over the next few weeks. If you find yourself blaming “the system” or the ubiquitous “them” for your mistakes, you might want to start openly admitting your areas of weaknesses. Rather than placing blame, use mistakes as learning opportunities; the chance to show that you know and accept areas that need improvement, and put in place strategies that manage them, rather than pretending they don’t exist.
Perform daily self-reflection – Known as self-actualization, we can define this practice in three words: pursuit of meaning. While this sounds a bit too philosophical for some, in the world of business it means finding purpose and enjoyment in your job and performing to your fullest potential. Doing this will go a long way toward keeping you passionate about your work, as well as your life outside of work, and you will feel a real sense of pride in setting and achieving challenging goals.
While it’s normal to think that you can accomplish more, by spending time with self-reflection you will begin to realize just how much you: value ongoing training and keeping your expertise sharp; enjoy acting with a plan in mind; believe that you are leading a rich and fulfilling life; at times, you turn on “autopilot” mode, going through the motions of your job without truly striving to excel – and will resolve to do this less often.
Practice meditation and other mindfulness habits – Doing this will lead to greater emotional self-awareness. If you are able to develop a solid understanding of what causes your emotions, it is much easier to regulate your behavior and control the impact your emotions have on those you work with.
One of the implications of recognizing your emotions, and what triggers them, is that for you, experiencing an emotion is the result of a cause-and-effect relationship. You will know when and why an emotion will be triggered and you will begin to know how to use that emotion to your benefit. You will soon find yourself in tune with the physiological sensations of emotion though, from time to time, there may be some emotions that continue to slip by unrecognized. For that, the next step will help you greatly.
Take personality and psychometric tests – By working with an expert, you will learn to effectively express emotions using words and physical expressions to convey your feelings in a way that is not hurtful to others. This will enable you to be recognized by others as someone who is emotionally expressive, bringing your true feelings to the surface with relative ease.
By being able to more freely share your emotions with others, you will build stronger relationships with your colleagues and friends – and achieve your goals – business and personal.
Ask trusted friends to describe you – Relationships are an essential part of life and you are likely heavily invested in making your relationships work. One implication of this emotional investment is that you may sometimes hide your emotions or shy away from making decisions that could potentially cause conflict.
By asking your most trusted friends to describe you in their own words, you will be better able to determine if you, or your personal relationships, are suffering as a result of withholding your true thoughts and feelings from those you care about.
Ask for feedback from people you respect – This is a critical step toward taking a more active role in establishing and maintaining your professional relationships at work – and fulfilling your leadership role. Your goal should be to be seen as a “connector”, aware of who does what, who knows what, and who needs to know what. Maintaining confidences, team harmony, and open communication should be a top priority for you in your job as a designer, and as a team leader.
As you continue to build professional relationships – with associates, suppliers, prospects, and clients – it’s important to know the boundaries of these interactions. Failure to recognize when you begin to occupy more and more of your colleague’s time may result in less time allocated to projects, at which point your social interactions may prove costly to your performance.
Empathy & Self-Awareness as Leadership Tools
Are you as self-aware as you can be? Are you an empathetic person who appreciates the emotional needs of those around you? Are you the leader you’ve always hoped to be?If your answer to any of these questions is “No”, or even “Maybe not”, use these tips for leaders to enhance and improve your level of self-awareness and become the person, leader, and designer you want to be.Looking for more interior designer marketing tips, new design trends, and design product ideas? Get in touch with TD Fall today.
Interior Design Trends – Blue is Back
According to Houzz.com, blue is back – Big Time. And, while the focus of their article on interior design trends happens to be on kitchen islands, the images that follow display a stunning array of shades for use in virtually any room in the home.Soft gray-blue: Here’s another light blue option, this one cooler and with a bit more gray in it. Blues transform into neutrals as more gray is added to the formula. A neutral blue-clad island is perfect for those who want only a soft splash of color, or for those who have bold elements in the kitchen that they wish to take center stage.
Vibrant tropical blue: Arguably we are also drawn to blues because we associate them with vividly blue bodies of water. This is definitely an intense blue, but because it’s used in a relatively restrained way, for the kitchen island only, it doesn’t overwhelm the room.Feel free to pair a bright color such as this with white or light, cool neutrals and make sure the kitchen has good lighting so the island sparkles.
Bold cobalt blue: If you love the idea of a dramatic blue for your kitchen island but prefer more of a peek of color, take inspiration from this gorgeous kitchen. The waterfall-edge countertop leaves just the front and backside of the island available for hosting an accent color.An eye-catching blue like this on your client’s kitchen island is going to draw the eye right into it. Make sure the countertop or bar stools are worthy of being part of the focal point of their kitchen.
Dark steel blue: For those looking for a more neutral option, check out this dark grayish-blue color. This color really grounds the island, making it a solid, substantial statement piece in the kitchen. It’s also a nice foil to the warm wood elements in the room.If your client has kids, or they entertain at the island often, a medium-to-dark neutral color like this one is perfect for camouflaging the inevitable scuff marks that will appear at the seating side of the island, especially if the countertop overhang is not very deep.
Navy blue: Navy hues are having a moment in kitchen design, but I’ve been a huge fan of this color for a while because of the drama and elegance it imparts. Black is also popping up on islands, but in some spaces, it can feel too dark, heavy and harsh.Navy plays nicely with white, grays and wood tones but has a bit more life to it than pure black.Where would you, and where have you, chosen to use such stunning shades of blue in your client’s homes? Go ahead, share your own tips and design trends in the comment section below.Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today
Tips for Leaders – Self-Awareness as a Leadership Tool for Designers
In a previous post, we shared some ideas on Crafting Your Website About Page. We explained how you should be as transparent as possible about who you are, as a way to build trust with visitors and prospective clients. While this is a good idea and offers valuable tips for leaders and designers who wish to be, it takes for granted that you have a solid sense of who you are and what you wish to accomplish for your clients as an interior designer.Turns out, that’s a pretty big leap for some these days. (Get ready; it gets a little deep from here.)Self-awareness is a quality that will bring out the best in you, and those you work with. It can enhance your reasoning and your thinking, as well as improving your interpersonal skills for better relationship outcomes. In fact, the one competency that great leaders have in common is… self-awareness.Self-awareness is the capacity for introspection and the ability to recognize oneself as an individual, separate from the environment and other individuals. When you are self-aware, you consciously know and understand your own character, feelings, motives, and desires. Introspection, on the other hand, is the examination of your conscious thoughts and feelings, and is closely related to human self-reflection and is contrasted with external observation.Becoming More Self-Aware Will Lead to Greater SuccessHaving said all of that, individuals who lack self-awareness have trouble sharing freely of themselves and tend to discount the feelings and concerns of others. They easily become defensive and manipulative, are passive-aggressive and controlling, regularly make excuses, and may even bully those around them.Such people also tend to have problems with self-esteem, or self-regard. Individuals with high self-regard respect themselves and accept both personal strengths and limitations while remaining satisfied and self-secure. When you know yourself well and are comfortable with yourself, you will:
- Have a high level of respect for yourself, your talents, and your weaknesses.
- Have a willingness to confidently admit mistakes or unfamiliarity with a situation.
- Experience increased performance and a greater level of happiness – in both, your professional and personal lives.
If you struggle with any of these aspects of self-awareness, you will find sharing yourself on your website, and in person, very difficult. Needless to say, this will interfere with the transparency needed to make yourself appealing to prospective design clients, online and face-to-face.By improving self-awareness, you will increase your own value and respect for your Self. This will mean that, on an emotional level, you will be more driven to achieve your fullest potential, have a more positive outlook on your capabilities, and will be more confident in expressing yourself than those with average self-regard.Finally, your willingness and ability to understand and accept your strengths and weaknesses will often be perceived by others as confidence. People will likely gravitate toward you, look to you for advice, and seek your leadership. Because your strengths are confidently demonstrated, you may be given opportunities that maximize your talents but, it is also important to seek out opportunities that stretch your less developed skills as well.To avoid potential negative consequences, and develop a greater degree of self-awareness:
- Always look at yourself objectively
- Keep a journal in which you write down your goals, plans, and priorities
- Perform daily self-reflection
- Practice meditation and other mindfulness habits
- Take personality and psychometric tests
- Ask trusted friends to describe you
- Ask for feedback from people you respect
Seeking others’ feedback on your strengths and weaknesses demonstrates a willingness to learn and gives you objective data to confirm whether your sense of self-awareness is in line with what others see. Although challenging, openly admitting your weaknesses can also help to keep your self-regard in check with how your family, friends, and colleagues see you, ensuring your ego is not in control.Looking for more ideas about interior design marketing and tips for leaders? Get in touch with TD Fall today.
Interior Design Marketing Tips – Crafting Your Website About Page
As an interior designer, the service you offer is very personal; whether your client base is made up of homeowners or professionals. With that in mind, your website must be extremely transparent, presenting yourself as a person who truly cares about the needs of your clients. And, while the About Page on most websites is fairly simple, and often simplistic, crafting the information you share on your own may well be the foundation of your interior design marketing strategy.We’ve said it before – repeatedly – and will no doubt say it again: the internet is a very impersonal place and, in order to promote your design business, you must be willing to share yourself with your audience.The key to creating a good impression with potential clients who visit your website is to ensure they get an accurate sense of who you are, as well as what your goals are as a designer. Sure, they will want to know your qualifications and experience but, they will also want to get to know YOU.After all, it is highly unlikely that many people will want to spend thousands of dollars with a total stranger, much less trusting you to completely revamp their home or office. As you craft the content for your About Page, try to think like a potential client might, answering the questions they would ask in an effort to know and understand you.And, while knowing how many cats you own may make a visitor smile, it’s unlikely to convince them to hire you!Making a Positive Impression is Your Only GoalInstead, as you craft your About Page, imagine yourself sitting in front of your ideal client, remembering the questions they most often ask, as well as the particular concerns you most often hear from them. By trying to answer those questions in advance for them, on every page of your website, you will enhance your reputation as an expert they can trust.Questions to ask yourself – from the perspective of a potential client:
- Who are you and what inspires you?
- Why did you choose interior design?
- Do you specialize in home design, office design, or something else?
- What are your qualifications and training?
- How much experience do you have?
- How do you see your role as a designer?
- How do you help clients meet their needs?
While there are many more questions you may have been asked, the number of variables between clients will probably make it impossible to answer all of them on a single page of your website. That is a great opportunity for you to ask them to click on an internal link to learn more, at another page or to contact you, keeping them curious and engaged.The key to effective interior design marketing is to create a website that offers visitors a strong impression of who you are, why you do what you do, and how you believe you can help them. A well crafted About Page is critical to accomplishing this goal.Looking for more interior design marketing tips? Get in touch with TD Fall today.
Interior Design Trends – New Collection from Lee Jofa & Kravet
In her fourth collection with Groundworks at Lee Jofa, Kelly Wearstler addresses the latest interior design trends by presenting dynamic and illusionistic elements in a new collection of fabrics, leathers, wallcoverings, and trimmings.Geometric patterns stand out and seamlessly blend in this collection with the use of bold and subdued color. COVET piques interest with its angular nature and seemingly time-worn texture. The hard angles of a faceted gemstone are softened by the washed look of this linen-cotton blend digital print.
POST VELVET is another example of this range, featuring an overscale, graphic wood print that highlights an organic yet graphic element within the bold and neutral color stories.
Exceptional quality is at the forefront of so many patterns in this collection. PASTICHE features a maze-like embroidery that offers a soft structure to its textural ground.
CHANNELS, one of Kelly’s most adored patterns, is back with more versatile colorways, including darker shades, pushing the abstract and graphic boundaries of this bold pattern. It’s also offered as a stunning wallcovering.
New Lee Jofa Wallcoverings from KravetYet, RAPTURE PAPER is also available on silk and paper, offering a dynamic option for a more elevated and luxurious statement.
We ’re not done yet though: RARITY PAPER coordinates with its fabric counterpart, offered in a wide range of color from soft warm neutrals to blush, jade and bold blues.
Finally, one of this collection’s most exciting introductions is the new fashionable tassel fringe trimming. FELIX FRINGE is inspired by chunky constructions on textural grounds and successfully makes this vintage aesthetic feel contemporary.
This new collection from Kelly Wearstler offers an unexpected visual dialogue, enhanced by a graphic structure in patterns and nature using two and three-dimensional art, in an ever-evolving but always current color palette. Geometric and dynamic patterns stand out and seamlessly blend in this collection with the use of bold and subdued color.Looking for more new interior design trends, marketing tips, and ideas? Get in touch with TD Fall today.
Interior Design Options Online – Overcoming Online Competition
If there is one thing we have all learned about potential clients who spend time “researching” interior design options online it is this: the internet provides them with just enough information to make them dangerous, to themselves and us. In other words, regardless of how much time a consumer may spend online before they decide to buy, they really have little to no idea of what is truly possible for relieving their pain points or satisfying their interior design needs.Overwhelmingly, the online competition you face as a designer is based on price: cheaper furnishings, wall coverings, draperies, and rugs or carpeting. Of course, by doing this, today’s consumer may base their decisions on what they read and research online without consulting an actual expert. In fact, they’re encouraged to think that the “advice” they receive online is as good as that of someone with years of training and experience. As a result, they impatiently browse for a bit before clicking the “order” button.Online purchases like these can be misguided and are always impersonal, which frequently costs the consumer more money in the long term.As an interior designer you have a distinct advantage over your competition from online sellers and resellers who focus exclusively on price – you are face-to-face with the client. Nothing can beat building a relationship, the more personalized the better, and online stores are simply too impersonal to make the type of powerful impression that you are capable of making.
Be the Design Expert Your Client Needs
Although many consumers have shifted their attention to online sellers, nothing beats one-on-one consultation with a designer or retail personnel who can provide highly personalized advice on quality furniture that would accurately reflect their lifestyle and image. In order to do so, a designer or seller would need to first take a shift in perspective; moving from merely “making a sale” to offering the satisfaction of creating and fulfilling a design concept that satisfies the needs of the client.Regardless of market niche, today’s savvy consumer wants true value for their money. Therefore, the equally savvy designer must suggest that luxury furnishings can be a long-term investment that can go beyond generations and will never go out of style. In addition, high-end furniture is a direct reflection of a business or a person’s image that would certainly make a statement to prospective business partners, employees, friends, or family. Finally, quality sets or pieces can be sold again through online consignment shops and can still command a respectable price.Click here for tips on Helping Clients Focus on High-Value Improvements.Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today.
Video Marketing Tools to Promote Your Design Business [3 Quick Tips]
“Video marketing is too expensive!”“My business isn’t suitable for video content.”“Sure, video would be nice to have, but I don’t really need it.”
Trying something new is nearly always daunting. When it comes to marketing your business online, that can be even more true. After all, your business is your baby and you don’t want to do anything to hurt it, right?Then again, most of us would do anything, endure any hardship and spare no expense, to protect and nurture our baby. That’s why the three objections to marketing with video above make little sense. If you truly wish to nurture your business with your online marketing strategy, then marketing with video simply must become a part of that effort; and we’ve explained why in the various posts in this series: Here’s one and here’s another.The good news is, getting started with a video marketing strategy does NOT have to be expensive; video works for every business niche – including interior design; and yes, you will definitely benefit from using video – and yes – you also need it!
3 Quick Tips for getting started with video marketing
First of all, you will not need to spend a small fortune on buying or renting video equipment or editing software. Your smartphone is an incredibly powerful device that very likely offers a quality video recording feature. You can also use the webcam on your computer, along with a decent microphone. So, you already have the video recording equipment you need!Next, there are all sorts of free editing software applications available and, with a little time and effort, you can create surprisingly high-quality videos with them. Do a little research to find one that meets your needs and, as you move forward, consider paying for their upgraded version.Next, consider how easily you can place your videos into the marketplace, once again using free video editing services and free video sharing platforms:
- YouTube – By far the largest social media and video sharing platform on the internet, YouTube offers so much more than just a place to share your videos. The YouTube Editor is a wonderful tool for creating attractive videos that can then be added to your YouTube channel – and embedded in your website or other social media platforms. And – it’s free!
- Video Plugins – If you currently have a website, and of course you do, you're probably aware of the plugins that can be used to augment the basic design, improve your SEO, and or enhance communication with visitors. If you have a WordPress website, the choices are too numerous to mention but, here are a few that can be had for a nominal fee, or for free: TubePress, Video Gallery Wordpress, YouTube Channel Gallery.
- PowerPoint Video – It would be unusual for an active business to not have at least ONE PowerPoint Presentation stashed away somewhere. Did you know you can use your free video editing software to turn your favorite slideshow into a marketing video? Yes, with free services like Camtasia, Animoto, and Vigo Video, for example, you can create exceptional video content simply by repurposing your PowerPoint presentations. Of course, once you get the hang of it, you’ll be using your video app for all kinds of video creations. Click here to learn more.
Now that you know some of the easy and inexpensive tools to get you started with video marketing, what is holding you back?Looking for more interior design marketing tips? Get in touch with TD Fall today.
The Key to a Successful Design Business – Selling Value Over Price
At TD Fall & Company, our goal is to help designers by providing innovative solutions for their interior design challenges. We do this by providing you with access to outstanding products that will empower you to fulfill your client's dreams, enabling you to build a successful design business.Perhaps foremost among those challenges for most designers is the struggle with trying to convince their clients of the true value of buying a higher quality product that really belongs in their homes. From flooring to wallcoverings and from window treatments to upholstered furniture, many design clients become fixated on cost with little regard for value.There are basically two ways to handle this particular challenge:
- Target better – Create an ideal client profile that is based on your market research. In a perfect world, you would generate a client list for whom “money is no object”. In the real world, however, you’ll need to be a bit more practical. A well-researched and thought-out ideal client profile is a tool you and your team can use to identify the specific segment of customers that will bring you the best business. Then, once you begin focusing on certain types of clients, you're likely to attract more of them. As the old adage goes, “Birds of a feather flock together”, and referrals from such clients will help to bring you more of your ideal clients.
- Sell better – Known as “upselling” among professional salespeople, you must learn to create a compelling story that will convince your design clients to buy quality over price every time. Not only will this put more money in your pocket, you’ll also build your reputation as a designer who focuses on value, creating a greater sense of client satisfaction and trust, while increasing the odds of more of those referrals we mentioned above. Making an investment in a quality sales training program would certainly help with this approach.
Ultimately, your goal must be to sell the value and the benefits of your product or service to your customer. This can only be done by keeping your focus on explaining and expressing the impact of the choices they make on the client. If you focus on the benefits and value of a higher quality product, the price will become less and less important. If you don't focus on value, the only thing you can talk about is price – playing right into their perceived need to resist the more expensive options you present.Building your sales skills will have long-term benefits that are difficult to quantify; which is also true of researching your market and creating an ideal client profile. Both will generate increased confidence in your ability to “close the deal” with more prospects, even those who don’t match the profile.Regardless of your talents and skills as an interior designer, if you're a small business or solopreneur, you must accept that your ability to analyze your market and sell to a variety of prospective clients will determine whether you are able to build and sustain a successful design business.Click here for tips on Analyzing Your Market.Click here for tips on Helping Clients Focus on High-Value Improvements.Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today.