With Classic Blue as the Pantone Color of the Year for 2020 (see this post), it should come as no surprise that the team at Kravet have been searching for, and have found, innovative variations of the trending hue. Case in point would be French Blue, the not new hue from Roxy Te of Society Social is leading the charge with what’s new from Kravet.
The creative director and founder of the popular furniture company, Roxy tells House Beautiful her new hue is a “fresh, classic color that works with every style.” So it’s only suitable that Roxy Te chose to breathe new life into the iconic Brunschwig & Fils’ pattern Les Touches. Roxy’s custom French Blue colorway of Les Touches is sold at her flagship store in Charlotte, North Carolina, which she developed exclusively with the team at Kravet Inc.
As she explains, “We felt a true French blue was missing in the market, specifically in the print category and turned to a brand [and] designer favorite, Brunschwig & Fils’ Les Touches to collaborate on a signature colorway. [The line] has been a part of our custom upholstery offerings for a few years now and is always a top seller for us, specifically the standard blue! We knew our customers and designer following would respond positively to a custom colorway so we worked closely with Brunschwig & Fils‘ design team to hand-select two blues that would ultimately make up the signature spot.”
“We believe our reinterpretation of Les Touches in our signature French Blue will garner the same excitement that the millennial pink movement gained in popularity among modern decorators. French Blue not only caters to the traditionalist, but also to Grandmillennials who are putting a fresh spin on traditional decorating.”
“As a modern brand that went digital before going physical, we understood the importance of having a physical place where our customers could not only touch and feel our designs but also experience a physical expression of our brand in real life. We opened our first ever flagship store, Society Social Charlotte, in November of 2019, which features our original furniture designs, a curated collection of gifts, and a beautiful display of our custom Signature Les Touches French Blue.”
If you are looking for more about what’s new from Kravet, the color of the year, interior design trends and marketing tips, and design product ideas, get in touch with TD Fall today.
For other designers, it’s about Brunschwig & Fils’ strong heritage within the design industry. “I love the legacy of Brunschwig fabrics – so many of my favorite patterns are decades-old, yet still feel very current,” says Marisa Friedman.
Les Touches is also admired for its versatility. The linear pattern, depending on its color, is suitable in a traditional and modern setting alike. “Les Touches is such a classic pattern, yet it lends itself to almost any style. In this case, I wanted to emphasize the playful nature of the pattern in a sunny, casual master bedroom,” says Liz Grina.
This versatility also allows the pattern to make its own statement in a room, or coordinate with more bold motifs. “It can play off any lead fabric and the movement works with almost any other scaled fabric,” says Emily Gonzalez. “Les Touches is so great because I can mix it in as a geometric print or a floral when needed and it is always relevant in any space and in any style.”Over the years, the Brunschwig & Fils design studio has reinvented this iconic pattern – as a print, an embroidery, a wallpaper and more. Throughout this rich history, Les Touches remains a tried and true, time-honored Brunschwig & Fils classic.If you would like to discover more of what’s new from Brunschwig & Fils home furnishing designs,