Donghia Furnishings Relaunch by Kravet, May 2021

It’s he-ere! That’s right. The Donghia furnishings relaunch by Kravet will take place this month (May 2021).

As we shared in our February 23rd blog post, industry leader Kravet has acquired the iconic Donghia line of luxury furnishings, making it the latest among their family of brands.

And now, the time has come for the highly anticipated relaunch this month: “Donghia will introduce 450 fabrics, all but 30 of which are pulled from the company’s existing style library. Complementing this selection are more than 50 wallcoverings, including metallic grasscloths, a signature of the line.” (BusinessOfHome.com)

Bringing some 16 years of experience with the eponymous line, most recently as executive vice president of showrooms, Doug Garfinkle has been named Donghia’s creative director. “I really feel that I understand the Donghia brand,” Garfinkle exclaimed. “I would say it’s what most closely aligns with my personal aesthetic, so it feels like an exciting and natural fit in that regard.”

The Donghia Brand Returns in May

Under Garfinkle’s guidance, great strides have been made to return this well-loved brand to the fine furnishings marketplace. “We’ve been working with a huge team to bring the line back to market,” he said, “which we’ll do in May. It’s a multifaceted launch because we have furniture, lighting, accessories, wallcoverings, and textiles, all of which will be live on a new website for Donghia and in 15 Kravet showrooms in the U.S., London, and Paris.”

Perhaps most importantly, Garfinkle explained, “We inherited all the Donghia SKUs and did a complete analysis of the history of sales. Like a recipe, we added where we thought there was a need.”

As for distribution, “Beyond the [immediate] plans in May, we’re expanding our domestic and international ambitions. Domestically, there will be more representation through our showrooms, hopefully expanding to all of our showrooms eventually, which will be a larger distribution than the Donghia brand has ever had. We’ll also target select agent showrooms as well in areas where there aren’t existing Kravet showrooms.”

Further, he said, “We’re hearing from clients that there are certain styles they’re passionate about and would love to see come back. Our collective goal is to restore Donghia to this iconic lifestyle brand that it was, and can be again, and then to continue that legacy.”

For those unfamiliar with Alberto Donghia and his legacy, this YouTube documentary offers insight into a designer who created glamorous interiors and furnishings for prominent figures and celebrities in the 70s and 80, before his unfortunate death at 50.

Get in touch with TD Fall today to discover more about this iconic line, as well as the Donghia furnishings relaunch by Kravet.

The Well-Tailored Addition of Donghia Furnishings from Kravet

Iconic designs with an Italian flare from a purely American company. Is such a thing even possible? Well, when the industry leader to-the-trade gets involved, of course it is! And so, for those yet to know, we are happy to announce that as of last summer the Donghia line of fine furnishings has become the latest member of the Kravet family of brands.

The acquisition included the Donghia brand name, the company’s intellectual and digital property, its designs, archives, and all current inventory. Never a design house willing to rest on its laurels, as evidenced by the addition of heritage textiles brands like Lee Jofa, GP&J Baker, and Brunschwig & Fils over some 25 years, bringing Donghia into the Kravet family was something of a “no-brainer”.

As president of Kravet Inc. Cary Kravet said in a statement, “The Donghia brand is distinctive and enduring. It stands for the inherent beauty in clean lines and the appreciation for impeccable quality in materials and construction. The Donghia aesthetic and brand market position are fully complementary to our current brands and aesthetic positioning. The look and attitude are wholly additive for us.”

Why Donghia Furnishings? Why Not!

The Donghia tag line, “Live a well-tailored life” is merely a hint at the innovation and quality to be found in the fabrics, furnishings, and wallcoverings from Donghia. Founded by Italian American interior designer Angelo Donghia in 1968, iconic Donghia collections have consistently reflected a dynamic and innovative approach to design. In a stunning fusion between handcrafted workmanship, modern looks, and trendy designs, the collection includes textiles, furniture, wallcoverings, case pieces, accessories, and upholstery.

According to Kravet, the hurdles to bringing a reimagined Donghia line to market are less about logistics and more about the brand and product development. “Believe it or not, [the integration] is the easy part. The hard part is the softer side – understanding what the brand is and where it should go. That takes a lot of thought, communication, research, and understanding.”

As a result, the relaunch will take time. Kravet says that the company’s first Donghia collection will likely focus on the brand’s most iconic patterns and pieces; a release that can be folded into existing showrooms while a more robust revamp is developed. (BOH.com)

Over the years, Donghia produced fabric, wallcovering, floor covering, furniture, lighting, and accessories; all product lines Kravet ultimately plans to develop and relaunch. The company also acquired Donghia’s archive, including some of its late founder’s sketches and original furniture prototypes. These will all be folded into Kravet’s deep archive at its headquarters in Bethpage, New York, and which will inform the work of the product development team.

Our Continued Commitment to the Luxury Furnishings Industry

Kravet remains committed to supporting and expanding the luxury furnishings and design industries, just as we do at TD Fall:

“We’ve been in this business for over a hundred years, and we really believe in this industry,” says Kravet. “There’s no real short-term advantage in this [acquisition] – it’s a long-term strategy. This is part of our belief in the strength of this industry.”

Get in touch with TD Fall today to discover more about this traditional yet innovative line.