New Interior Design Trend: Mixing Wallpaper Designs

A recent article in the Wall Street Journal (of all places) offers insight into an interesting new trend being followed by interior designers: mixing wallpaper designs within the same space.Say what?That’s right. With the recent versatility of wallpaper from the manufacturers, including much less permanent adhesives that used to wreak havoc on drywall, adding and removing patterns and textures is far simpler than in the past.Now that a room can be stripped and re-papered within a few hours, innovative designers have gotten over their fear and are making inroads into new uses for old-style wallcoverings.“‘The new, vast selection of papers is energizing designers,’ said industry veteran Dennis Shah, president of Studio Printworks in Hoboken, N.J. His company creates handmade papers via centuries-old processes such as block and screen printing, but he has also invested in digital printers, which can produce giant seamless panels, scale designs up and down to fit any wall and achieve effects not possible with analog methods, such as subtle watercolor-esque gradations and razor-sharp photorealism. With this flexibility, ‘designers are excited, unusual ideas are coming to fruition and rules are being broken,’ said Mr. Shah.”

Contrasting Walls and Ceiling

For example, this combination of contrasting papers on the walls and ceiling of a sitting room. Whether you choose to “flex” with patterns or colors, today's choices come in almost endless varieties.contrasting wallpaper designs

Brave or Bravado? You Decide!

While the word “busy” might be a bit tame for this collection of wallcoverings, it certainly cannot be said that the choices made were not bold. And yet, despite the stunning array of patterns, the oriental theme somehow brings it all together to make a cohesive statement.themed wallpaper designs

Mix n’ Match Colorways

Far subtle is the use of two colorways to add a bit of life to this simple yet elegant living room. The similarity of the patterns, though presented in differing hues, hold the design together beautifully.two colorway wallpapers Whatever you may think of some of the choices shown above, the good news is that wallcovering is making a comeback. This, along with the flexibility of mixing wallpaper designs, gives interior designers an addition to their palettes that had been missing for a couple of decades.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Simple Bathroom Upgrades for Better Home Improvement ROI

In a previous post, Value of the Most Popular Home Improvement Projects, we outlined for you where your clients can expect the greatest return on investment for remodeling the rooms of their homes. While none of the most popular home improvements offered an overwhelming return, bathrooms and kitchens consistently showed the best ROI. Here, we present some of the easiest and most profitable bathroom upgrades to improve the ROI of a remodel.

You can use these tips to help close the deal when you have a client that wants to “think about it some more”.

Can a Bathroom Make a Statement?

An especially quick and easy bathroom upgrade, and one which most homeowners never consider, is to add artwork to the space. From eclectic to elegant, this simple step can completely change the feel of a normally neutral room, making a statement about the homeowner’s sense of style. (Image from HuffingtonPost.com)

simple bathroom upgrades

The 70s Called to Get Their Bathroom Back

This jetted bathtub should be a place of relaxation and respite for an exhausted homeowner. But, the dated tile and dingy colors do nothing to create a sense of tranquility.

replace old bathroom tile

Now, with a cottage-style makeover, done for less than $1000, this bathtub has become a destination to which a homeowner can happily return for her “Me Time”, after a busy day. (Image from HGTV.com)

cottage style bathroom upgrade

Turning Classics into Contemporary Pieces

If innovation truly is the mother of invention, then adaptation may be the father of innovation.

This stunning piece employs the classic idea of a wash basin combined with an antique dresser to create a sink with modern plumbing that is truly unique and lovely. (Click here to learn more about how you can offer this innovative idea to your design clients, with how-to instructions from thisOldHouse.com.)

unique vanity upgrade

It certainly adds more style than this old house could do. (See what we did there? LOL)

worn out vanity

Turns out, the perfect client may not be the one who says, “Money is no object”. First, they rarely mean it, and second, they’re as rare as a stylish mullet. On the other hand, homeowners on a budget are numerous, and frequently willing to accept outside the box solutions, which is exactly what some of these bathroom upgrades are.

Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Interior Design Tips: How to Make a Bathroom Look Bigger

From millennials living in tiny houses to seniors making the money-saving move to smaller spaces like townhomes and condos, adding a roomy feeling to their homes for your clients requires some innovative thinking. When space is at a premium in the bathroom, these interior design tips should come in very handy for you.

Floating Vanity in the Bathroom

When space gets tight in a bathroom, balancing the need for storage with a desire for breathing room can be quite the challenge. A floating vanity is a great answer for making such a small area feel larger. Even with room to store daily essentials, the bit of flooring that’s revealed beneath makes the area feel a notch more open.

This 48” Single Sink Floating Vanity with Mirror is from ICAFurniture.com.

floating vanity

Reflect More of the Space You Have to Work With

Make the space feel more spacious than it actually is.  A large mirror can double the size of your space and, in a bathroom especially, can really help to visually double your investment.

Large Rectangular Wall Mounted Vanity Mirror With LED Lighting from GravityDecor.com.

interior design tips

Glass Adds Class – And Space

A great way to expand the look and feel of a small bathroom is by replacing a shower curtain with a glass panel or door in the shower. By eliminating the visual wall, the entire square footage of the room will be visible at once for a bigger look, especially when you’re in the shower. A frameless glass design adds an even more open feeling.

Avalux Frameless Corner Shower Enclosure from HomeDepot.com.

frameless glass shower

Use Small Bathroom Size to Your Advantage

As mentioned in a previous post, cozy spaces are in this year. If you can turn the limited space of a smaller bathroom into a positive for your client by making it feel intimate and comfy, you’ll do yourself and them a favor. Choosing a single color in various shades can create a sense of coziness, a richly stained wood vanity and mirror frame adds a touch of luxury. The small floor tiles add a splash of contrasting texture that keeps the space looking modern and fresh.

Better Homes & Gardens offers more ideas like this one at BGH.com.

cozy bathroom design

These are just a few ideas for making a small bathroom look bigger. If you're really stuck for ideas to open up spaces for your clients, it’s time to invest in some research into other interior design tips that you can employ on their behalf.

Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

 

Making More Design Sales is About Building Relationships: Part 3

HandshakeIn Part 2 of this series, we discussed the second step necessary to begin building a relationship with a prospective client that will lead to making more design sales; that is, making a friend and finding out what is most important to your prospect.A quick reminder from that post: Every positive sales encounter eventually devolves to the relationship created between the salesperson and the prospect. A positive experience, that is, when a sale is made, is the result of a relationship that benefits both of you – and – as a professional, it is your responsibility to build that relationship.After all, the prospect has already done their part by coming to you (however that may have been done) and presenting you with the opportunity to make a sale, which leaves the next part of the encounter, building the relationship, in your hands.

Overcoming Objections to Buying

More than anything, objections to buying are about you – NOT your prospect. When you receive an objection, your prospect is telling you that you have not effectively managed one of the steps in the sales process: you have not built a rapport, you have not made them your friend, or you have not listened to them as they explained their pain points and their perceived solution.When this happens – do NOT give up – it’s simply time to start over.Imagine yourself walking down a hallway full of doors (client objections). As you walk down this hallway with them, address their concerns and objections, but be sure to “close and lock” each of those doors as you progress. Meaning, when you address the objection, make sure it is no longer an issue; make sure they cannot run back into that door. The nature of their objection will tell you where you took a wrong turn during the process sales process, letting you know where to go to get them back on track.To help you with this, you can ask a question such as, “Can we put this (the concern/objection) behind us?” Or, “Have I fully addressed your concern?” As you do this, make sure to read body language and listen intently to their tonality. (Of course, if you do this during the sales process, you’ll save yourself a great deal of time and stress when closing – but – this is a great tool for overcoming objections at the close.)You want to create a situation where, if they tried to run back down that hallway, every exit has been bolted down and all that is left is the obvious path… Your solution!Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

One Thing Interior Designers Agree On - To Disagree!

If there is one thing interior designers agree on, it’s this: they agree to disagree.

The hot color for this season is blue and all its shades, right? Then again, Pantone's Greenery was recently named the color of the year for 2017, with plenty of the top designers in the country adding it to their palate. In fact, about the only thing designers can agree on when it comes to color is that it can make or break the space in which it’s used!Are you a fan of blue as the hot color this year?shades of blue hot colorOr, are you going for the green as your favorite color?green hot color 2017Bare Floors or Rugs: Which is best?Perhaps even more contentious among designers is the classic issue of bare floors versus rugs; which may never be resolved to the satisfaction of everyone – or anyone, for that matter.Rugs are a great and relatively easy way to add warmth to a room, which is why they are so popular. They are also easily replaced, which is another feature that appeals, since changing the feel of an entire space can be accomplished by simply tossing something new and beautiful on the floor. And yet, rugs can be maintenance heavy items, requiring vacuuming of shedding layers of wool, pet hair they can capture, or even cleaning stains from spills by the kids (or that unruly guest who consumed too much wine).Potentially one of the most transformative elements in a room, a strategically placed collection of rugs in a home can make all the difference in the world: accenting, featuring, joining or separating spaces as needed.rugs make the roomThen again, there are some rooms, and some floors, that cry out to be left bare. For example, covering the exquisite pattern in the image below could be thought of as a crime by some. Then too, rugs in a dining area can attract all sorts of accidents left behind following a dinner party. This floor is not only gorgeous, it’s easier to clean and maintain than a rug might be.bare floors or rugsAs with so many things, when it comes to designing a comfortable, attractive living space, there will be many disagreements on exactly what comfortable and attractive mean. The sharp interior designers agree with the client more often than not, helping to guide them yet accepting that the space belongs to them, and so must meet their needs above all else.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.  

Making More Design Sales is about Building Relationships: Part 2

HandshakeIn Part 1 of this series, we discussed the first step necessary to begin building a relationship with a prospective client that will lead to conversion; that is, building a rapport with your prospect that will lead to more design sales.A quick reminder from that post: Every positive sales encounter eventually devolves to the relationship created between the salesperson and the prospect. A positive experience, that is, when a sale is made, is the result of a relationship that benefits both of you – and – as a professional, it is your responsibility to build that relationship.After all, the prospect has already done their part by coming to you (however that may have been done) and presenting you with the opportunity to make a sale, which leaves the next part of the encounter, building the relationship, in your hands.Make a friend, if you hope to find out what is important to your prospectKnown among salespeople and sales trainers as “Qualifying”, questioning your prospect to discover their needs is a critical step in the sales process. However, few people like to be questioned in an obvious manner, which can make them defensive. Then too, in many sales situations, your prospect is unsure of what they are looking for – mainly because they have no idea what’s possible.However, if your concern for their welfare is genuine, your client will sense it and be more open to you, your questions about their needs, and your eventual solution or proposal.Remember, depending on the situation and environment, many of your prospects may fear “being sold” something they do not actually need. Of course, this is simply a euphemism; they actually fear that a good salesperson may “take advantage” of them. You ignore this mindset at your own peril for, even though you know that your intentions are honorable, the fear is very real for them. There is but one way to overcome this – be forthcoming and authentic with every prospect – while being firm within your own mind that your only goal is to help them find the best possible solution.Instead of simply “qualifying” your prospect, engage them in a conversation. Be empathetic and understanding. Get to know them to the extent they permit and pay attention to not just what they say, but also to their body language. Crossed arms and legs indicate resistance, as does avoiding eye contact with you. If you see these clues, relax your own posture and open up physically to them, in an effort to bring them along into a more relaxed frame of mind, and body.Most important, be genuine in your desire to help them find the perfect solution.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Making More Design Sales is About Building Relationships: Part 1

Price is what you pay;Value is what you getWhat is “Making a Sale”?The answer to this question includes a bit of human nature… A sale is made when the value exceeds the price paid. That’s it. There is nothing more to add, and it doesn’t get any deeper than that. The human nature side of this definition is – people LOVE getting a value and, if you're the one who provides that value – they’ll also love you!“Price is what you pay; value is what you get.” This quote is usually attributed to billionaire business magnate, investor, and philanthropist Warren Buffett; but, it didn’t end there. He added, “Whether we're talking about socks or stocks, I like buying quality merchandise when it is marked down."Even a world-famous billionaire, a man who can afford to buy anything, enjoys a good value!Every positive sale encounter eventually devolves to the relationship created between the salesperson and the prospect. A positive experience, that is, when a sale is made, is the result of a relationship that benefits both of you – and – as a professional, it is your responsibility to build that relationship.After all, the prospect has already done their part by coming to you (however that may have been done) and presenting you with the opportunity to make a sale, which leaves the next part of the encounter, building the relationship, in your hands.If you're uncomfortable with that responsibility, selling is not for you.Start by quickly building a rapport with your prospective clientFear is a component of nearly every sales encounter; where the prospect fears “being sold,” rather than finding a solution. While such fear may be irrational to the salesperson, it is very real to the prospect and must be dealt with quickly and effectively, yet with subtlety. A sincere, well-intentioned greeting will enable nervous and fearful prospects to relax, making them willing to listen, which will reduce their defenses against being “sold something,” and make them more open to making a purchase.Many salespeople have been trained to greet their prospective client in a highly standardized, “Hello my name is… What is yours… Shake hands fashion.” In contemporary sales, this can be a dangerous approach. Since it is highly likely your competition has been trained in this cookie-cutter-welcome fashion, greeting your prospects in this way could make them think you are, “Just like the last guy,” they spoke with. The last guy they didn’t buy from.While you must, of course, welcome your prospects to your encounter, quickly putting them at ease, you should do so in a way which sets you apart from your competition. Do your research and perform your due diligence on your competitors. Knowing the style and approach of your competition will go a long way toward helping you set yourself apart from them. For example, a mildly humorous greeting can do wonders to help your prospect relax.That being said, knowing something of your prospect’s needs, in advance, may be just as important. If, due to the nature of the sales encounter this is impossible, beginning a conversation and exchange of information will be critical to your success. If you are open and honest from the very beginning, your prospect will be more likely to follow your lead.Your body language will often telegraph your intentions, as will the body language of your prospective client. Avoid folded arms and crossed legs; maintain eye contact in an open and curious fashion; reflect an attitude of warmth and concern; be forthcoming and positive, and – most importantly – be genuine in your concern for your prospect’s welfare.Remember, many of these hints to your client are only grasped subconsciously – which means you need to be fully conscious of them at all times.Once you’ve built a rapport with your prospect, it’s time to get serious about building a relationship, which we will examine in more depth in future posts.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Hot New Design Trend – Things are Becoming Less Edgy

According to the Home Section of the Washington Post, and writer Lindsey M. Roberts, the latest hot design trend is to eliminate hard edges, straight lines, and sharp corners in home furnishings and accessories.“There is a big shift happening in residential interiors right now”, the article claims," to a look that is comfortable, livable and most important, accessible.”The feel of this trend is softer and warmer; the look is still very fashionable.“People want almost a sanctuary space where they can decompress or chill out, and that goes to more pieces that have more rounded edges,” says Lisa Puchalla of LilyMae Design in the District (DC).Although the trend in rounder forms began in the lighting industry, we can see from the images below that the softer look has expanded to include more furnishings.Stockholm Nesting Tables by Ikea 

Glass Console Table by Elke Sauder Rounded Mirror/Shelf
Alexander Chair by Kravet Furnishings Sam Sconce by Lee Jofa
Around Side Table by Thomas Bentzen Arch Etagere by Lulu and Georgia

Two great things about this latest design trend toward a rounded look are, social proof that there is a place for investing in furniture that can withstand changing styles; it does not require a full-on redecoration of a home to implement. Instead, your clients can simply add and/or take away a bit at a time until their interiors feel refreshed and comfy to them.

Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Interior Design Terminology: Cozy is the New Elegant

For most people, the word “cozy” implies intimate, which is also a euphemism for small. In contemporary interior design terminology, however, making a space cozy and comfy might involve taking a large living room from commodious to comfortable or turning a small, cold home office into a warm and restful reading room.

Whatever the space involved, a cozy room is inviting and friendly to all who enter.

How to Get Cozy

According to CountryLiving.com, a cozy living room can be created in a variety of ways, depending on what a designer has to work with and the goals of the client. Here are a few ideas that can add a cozy feel to even the largest living space in a home.

Exposed wood – From wood paneling to exposed beams, bare wood has a feel all its own, offering warmth and a sense of country living to even the most modern home. The unique approach in the image on the left, to take apart the original paneling, power wash them, then reinstall the boards shows true dedication and innovation.

Cozy is the New Elegant

Cozy is the New Elegant

Bare brick or stone – Just as bare brick is no longer reserved exclusively for a downtown loft in the big city, so too can exposed stone accents add a cozy country feel to a home in the suburbs. In truth, the designer’s imagination is the only limit here.

Cozy is the New Elegant

Cozy is the New Elegant

Contrasting décor – A true non-starter for most designers, mismatched pieces like those below are frowned upon. In this case, however, there is a sense that the décor for this room was put together over time by the homeowners, with a warm and comfortable environment being the only criteria needed to make the room cozy.

Cozy is the New Elegant

Single feature – As a way to make a room cozy, installing a wood burning stove may be one of the most effective single features a designer has to offer to their clients.

Cozy is the New Elegant

Combining design elements – As mentioned above, even a huge living space can be made to feel cozy, as long as the designer employs the right elements, and uses them in the right proportions.

Cozy is the New Elegant

Above all, a cozy home is livable. It’s attractive and comfortable, warm and inviting, and the focus of such a space is keeping the occupants happy. It’s simply not about resale value but, rather, the long-term satisfaction of the homeowner.

Looking for more new design trends, tips, and ideas?  Get in touch with TD Fall today.

How Wealthy Americans Drive the Home Improvement Market

Design Trends Fall 2016According to an article at MultiBriefs.com, a branded email publication service, not only has the home improvement market been strong for the past two years, it’s expected to remain that way through this year, with affluent homeowners driving the growth in sales. While it may seem obvious that rich folks spend more than average folks, looking at the numbers can make one stagger a bit.

Although home ownership is at an all-time low in the US, recent reports of consumer spending in 2016 indicate that, on average, affluent households spent more on home improvement last year than in previous years. Larger expenditures have become more concentrated among the wealthiest households, generally spending more of their discretionary income on home improvement than all other categories, except vehicles.

Defining Affluence in Your Marketplace

Of course, every marketer would like to target those with the most discretionary income to spend on their products or services, hoping to create a nice bump in sales. Based on the latest data, however, this becomes even more important for interior decorators who are trying to grow their business.

So, let’s look at a few of the numbers for wealthy homeowners in the home improvement market:

  • Among homeowners worth $25 million or more, nearly 50% spent at least $25,000 on home improvement in 2016.
  • Among homeowners worth $25 million or more, over 25% spent at least $50,000 on home improvement in 2016.
  • Among those who owned two homes worth $2 million each, recently averaged over $500,000 on home improvement.

It goes without saying that all designers would like to grab a piece of these markets and, while that can be difficult, building your rep among the rich and super-rich could have benefits you may not have imagined. While the average designer should not market exclusively to these folks, devoting at least a portion of your marketing budget to them makes sense, based on the potential return.

For emerging designers, or those in smaller markets, there is also good news, in that “affluence” and “wealth” can translate into a much more accessible client base. From the article:

“Recent marketing data indicates there are about 31 million affluent households, most with incomes between $100,000 and $149,000 annually. That works out roughly to 500 households for every residential interior designer, which seem like pretty good odds for future business.”

Do your market research and discover who and where these folks live in your area. Then, find ways to let them help you drive the home improvement market in your area, by working with you.

Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.