Grow Your Interior Design Business – Analyzing Your Market

There are many ways to gather information that can help you start, build or grow your interior design business. While performing market research can be costly, it does not have to be – if you manage to keep your focus fairly narrow, targeting information that will specifically benefit you.Broad-based research, like that described here at Entreprenuer.com, may tell you a great deal about a wide range of potential clients but, it’s costly and may not offer the information you really need.Instead, you should focus on identifying the services that are in demand in the area you want to work. Doing so can help you shape your offerings, without trying to be “all things to all people”.Next, consider whether it would be best to specialize in one or two offerings, or offer a wider menu of design services, and investigate the major players already in that space.It’s important to remember that most interior design businesses are extremely localized. The national trends that are often identified in design publications may mean little in your local marketplace. New and small design firms need to stay close to home for their information, as well as for clients.With that in mind, here are some questions for which you will need answers as you work to grow your interior design business locally:

• What services are the busiest designers in your area offering?
• What services and categories are needed in your area?
• What services can you provide that are unique, superior, or at a more competitive price point?
• What will set you apart from the local competition?
• Are you able to offer something different or better?

Once you have answers to these general questions, you can begin to seek more specific information that will help you determine where you can best apply your talents, expertise, and energies.Specific Marketing QuestionsBefore starting or expanding a business, researching the market can show you which services are most in demand and give you an idea about the competition. Use this guide to research your area and see if there’s an unmet need you can fulfill to attract clients. (Houzz.com)

• What home renovation or design challenges do customers have in your area?
• How can you help homeowners solve those challenges?
• What services do you currently offer?
• Pull up the Houzz Directory, select your category, enter the location, and select your service radius. How many pros are listed as serving this area?
• Check out the profiles of some top professionals and look at their “Services Provided” section. What services are you commonly seeing?
• What services are you not frequently seeing?
• In what other categories could you perform work?
• How many competitors of your potential other categories are in your service area?
• Look at the average project cost from other pros. Is there a need for a pro who can take on small, medium, or large projects?
• Is there a need for a pro with a different pricing structure? (For example, are the majority of pros charging hourly or a flat fee?)

While these are admittedly basic steps, and a great deal more can be done to research and analyze your market, for emerging designers and those with a limited client base, these marketing tips should be highly valuable in helping you to grow your interior design business.Looking for more new design trends, marketing tips, and ideas? Get in touch with TD Fall today.

Designer Marketing Tips – Instagram Marketing Strategies That You Need to Know

For anyone who’s been living in a cabin in the woods for the past half-decade or so, a cabin without Wi-Fi that is, a social networking site known as Instagram has made a huge impression. It’s an online mobile photo-sharing, video-sharing, and social networking service that enables its users to share pictures and videos on a wide variety of social networking platforms; including all the biggies like Facebook, Twitter, Tumblr, and Flickr.Why you need to know about Instagram StrategiesIt’s been just over seven years since Instagram was launched into the world, yet it currently holds over 800 million active users, and was acquired by Facebook for 1 billion dollars in 2012, when the service was just a couple of years old!Today, Instagram has become an essential marketing tool, allowing designers to diversify their social networking strategy as a way to connect with their audience, enabling them to share their content and connect with customers and prospects. Instagram posts are being engaged with on levels unparalleled to others, yet many designers do not use the platform effectively and focus too much on themselves, rather than providing value to their audiences.Instagram is unique among the growing world of social networks because, while other sites allow you to post images and videos, Instagram requires a picture or video in every post – and the picture or video you share will be the main focus of your post.How Instagram can boost your brandBecause Instagram is so visual, many believe that it only works well for companies that sell attractive physical products, such as jewelry or clothing, for example. But, this is not true. By its very nature, Instagram is a platform that allows you to emotionally connect with your audience to build long-term relationships. It’s also a way to extend your brand values, allowing you to highlight the things that are important to you, such as the vibrant work culture your organization has, charities, and community events that your company takes part in.As a brand, and as a business, you need to connect with your audience in the same way that a close friend would. How can you do this? By telling stories, and the ways that your products or services impact the lives of the people using them. Nothing does this better than compelling imagery, which makes Instagram a great tool for connecting with your target audience in a new and vibrant way.Of course, for an interior designer, such an image-centered platform is vital to your online marketing success.Looking for more interior design marketing tips, trends, and ideas? Get in touch with TD Fall today. And, if you need help developing or improving your SEO strategy, we can refer you to our favorite SEO Strategist!

Designer Marketing Tips – Facebook Advertising - 3 Types of FB Ads

It should go without saying that all advertising requires a goal; and yet, for many designers, advertising objectives are unclear and hazy, at best. Even “back in the day,” the days of print advertising, the vague goal of “sell more stuff” was usually ineffective. Today’s savvy internet marketer develops advertising strategies designed to reach specific goals, such as: build brand awareness, drive traffic to a website, boost interest in social media site, or convert visits into sales.Whatever your Facebook marketing goals may be, you have choices to make about how you approach your audience using Facebook ads.Set specific goals for your Facebook advertisingUltimately, the goal of your Facebook ad campaign should be to compel your audience to take action – on your behalf and to their benefit. The type of action you wish them to take, however, will determine the types of FB ads you should use.With help from our friends at AdEspresso.com, where you can also get more details on the types of Facebook ads, we offer these three types of FB ads:

• Generate traffic to your website – with more “click-throughs” from Facebook. Probably the most common purpose of Facebook Advertising is an effort to drive traffic to your website. Your goal may be to increase your site’s overall reach, increase brand awareness, or to send users to a dedicated landing page and have them buy your product, sign up for a newsletter, or participate in some other kind of lead generation. There are three Facebook ad types best suited to achieving this goal: Domain Ads, Page Post Link Ads, and Multi-Product Ads.
• Build your audience – through increased “Likes” and improved audience engagement. All Facebook ad types are great for Facebook Marketing. You can use them to increase the number of Likes on your page and to increase the “Reach” of the content you post to your Facebook Page. Since the usual post on your page will only reach an average of 2-6% of your fan base organically, promoting your posts is a great way to be sure that all your fans see your message. There are four Facebook ad types best suited to achieving this goal: Page Likes, Page Post Photo, Page Post Video, Page Post Text.
• Create interest in an event or on-sight visit – using increased “Shares” of unique opportunities. Driving visitors to a physical event, or to your brick-and-mortar location, can be challenging while measuring the results of your FB promotion can be something of a mixed bag. However, when used correctly and targeted well, these promotions can be extremely effective. There are two Facebook ad types best suited to achieving this goal: Special Event Promotions, and Special Offer Promotions.

For those who are new to using Facebook advertising, it makes a great deal of sense to test these different advertising formats to see which of them work best for you. For those with more experience, even if you’ve enjoyed some success using FB ads, broadening the appeal of your Facebook marketing strategy may lead to even more success.Looking for more interior design marketing tips, trends, and ideas? Get in touch with TD Fall today. And, if you need help developing or improving your SEO strategy, we can refer you to our favorite SEO Strategist!

Designer Marketing Tips – The Role of Content in Online Marketing

In a previous post, we mentioned that the customer for whom Google is working is NOT you and your business or website. Their customer is the consumer who is searching for you – or your competitor. This begs the question of what exactly Google is looking for to satisfy the needs of their customer and, even further, the role of content in online marketing.To quote the folks at Google:“Understanding the meaning of your search is crucial to returning good answers. So, to find pages with relevant information, our first step is to analyze what the words in your search query mean. We build language models to try to decipher what strings of words we should look up in the index.”Yeah, that’s as clear as mud, right?To make it as simple as possible, let’s think of it like this: Google’s goal is to offer a choice of websites that offer the highest quality information possible in answer to a search query.To accomplish this, they use what they’ve decided to label “synonymous search”. In other words, if you type a search for “How to change a light bulb”, the algorithm will also search for websites that tell you how to replace or exchange a light bulb.Google will also look for the most timely version of the information available, with a clear and succinct explanation for swapping a burned-out bulb.Quality Content is Critical to Your SEO StrategyContent marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.Quality content writing is the most important part of your SEO. With quality, SEO-friendly formatting is very important because the Google algorithm looks for important words (keywords) at particular places on your web page or blog post.In other words, you can no longer simply stick the phrase “change a light bulb” in your content over and over again in the hope that Google will rank your site higher than your competitor’s. You must offer a better reason for them to rank your site higher, such as a better explanation of how to change that light bulb.Plus, as light bulbs and lighting fixtures evolve, you must continue to offer high-quality content that reflects and includes those changes. You can also offer a step up in the quality of your content, by adding “how to safely change a light bulb”.While search algorithms are constantly changing, there will always be basic SEO strategies that work for you and your website because finding quality content is, and always will be, the goal of search. This means that the role of content in online marketing will always be important to your ongoing success.Looking for more interior design marketing tips, trends, and ideas? Get in touch with TD Fall today. And, if you need help developing or improving your SEO strategy, we can refer you to our favorite SEO Strategist!

Designer Marketing Tips – The Role of SEO in Online Marketing

As part of our series on the importance of SEO in online marketing for interior designers, there are a few important points that must be made for those of you who continue to resist developing an SEO strategy, for whatever reason.

• Underperforming Website – In its simplest form, an underperforming website is one that attracts little attention from potential clients. If your website struggles to attract fresh traffic, it’s likely that you are failing to attract attention from simple internet searches. There will usually be two reasons for this: your website has little fresh, relevant content, or you have not optimized the pages and posts properly.
• High “Bounce” Rate – The bounce rate at your website the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate is a strong indicator that your website lacks high-quality content and that you need to offer something more to keep visitors interested.
• Low “Conversion” Rate – In a strict sense, “conversion marketing” involves making a serious effort at increasing conversions, that is, attracting site visitors who are, or will become, paying customers. However, a conversion may also be defined as enticing a visitor to take a specific action; that is, clicking on a Call-to-Action such as: “Click here for more information” or “Click here to schedule a free consultation”.

Each of these problems indicates that you have failed to fully engage your visitors and that you need to improve your online marketing efforts – and your SEO strategy – if you wish to make the investment you’ve made in your website pay off.Who is Google’s Customer? Not You!It’s important, if not critical, to remember that the customer for whom Google is working is NOT you and your business or website. Their customer is the consumer who is searching for you – or your competitor.In other words, Google works for the searcher, not the content provider.After all, when you perform a search are you worried about how hard a website has worked to attract you, or do you just want to know which site(s) will provide the best information to satisfy your search query?Understanding this is the first step to ensuring that the time and resources you're investing to make your design website as attractive as possible to the search engines and potential clients is worth it.While Google and the other search engines have expanded the influence of other factors when determining rankings, SEO and online marketing specialists can maximize their traffic and conversion opportunities through keyword rankings by creating quality content around niche concepts and phrases that their target audience uses or searches for.This allows brands to increase their monthly traffic and receive qualified conversions based on the type of consumer research that guides their content development efforts. (SearchEngineLand.com)Looking for more interior design marketing tips, trends, and ideas? Get in touch with TD Fall today. And, if you need help developing or improving your SEO strategy, we can refer you to our favorite SEO Strategist!

Interior Design Business Practices: What works for you?

One of the keys to building a successful interior design business is self-assessment; understanding your strengths – and your weaknesses. While you may be able to sit back and evaluate your skills and talents calmly, rationally, and logically, you would be about one in a million if you are. After all, in survey after survey, the average person considers themselves to be “above average” which, by the very definition of “average”, is statistically impossible.So, what’s the solution?Ask Your ClientsIt’s human nature to enjoy positive feedback. We all enjoy praise and tend to avoid criticism. Yet, ironically, we’re also taught that we can “learn more from our failures than our successes”. As with most things though, the truth lies somewhere in between.If you're able to evaluate the jobs you’ve done critically, comparing the how and why of a job well done to a job that you struggled to complete, more power to you. Speaking generally though, the best source of information about how well or poorly you performed on a given design project will be your client.When used properly, your business website and email list can be great sources of information and feedback. In fact, a website today is remarkably flexible, presenting you with multiple opportunities to share information with your audience while also enabling you to acquire information from them.If you're blogging regularly (and if not, why not?), you should have a Comment Section available for feedback on each post. And, you should be asking your audience to comment at the end of each post. Plus, when you do receive comments or questions, you simply must respond.

• Poll your online audience – It’s incredibly easy to set up a quick poll on your website. There are innumerable plugins and widgets available to do this, many of which are free. You should be polling your audience at least twice a year (or more) to find out what matters most to them and whether they believe you can provide it.
• Poll your client list – An email newsletter is a great way to keep in touch with past and prospective clients. Using an email service like MailChimp or AWeber makes this much easier than you might think. Beyond that, a quick poll by email to your list, with different questions for clients and prospects, can also reap great rewards.

Your goal in polling your audience and/or client list is to discover where, and if, they believe they would be willing to invest in design work. You also want to discover their impressions of you and your work; whether they believe you would be worth that investment and, if not, what you can do to change their minds.Avoid Confirmation BiasHere’s the problem with positive feedback: In psychology and cognitive science, there is a tendency of decision makers to actively seek out and assign more weight to evidence that confirms their hypothesis and ignore or under weigh evidence that could disconfirm their hypothesis. (ScienceDaily.com)Known as “confirmation bias”, you can also think of it as “believing your own press”.In essence, this means, anything that confirms your opinion of your talents and skills, of yourself, is far easier to believe than things which contradict what you believe to be true.Again, it feels good to have our beliefs reinforced, whether by others or by research. Yet, and we can all be guilty of this, choosing information that confirms only your beliefs is dangerous in the extreme if you plan to make a heavy investment of your time, energy, and money in an idea – or in a direction for your design business.When you're stuck in a confirmation bias mode of thinking, you’re not really looking for the reasons that your idea may not be a good one, which leads you to think those reasons simply don’t exist. This can lead to real problems for you in the testing process for your idea. Instead, you MUST try to prove your idea is right but, you MUST also try to prove your idea is wrong.If you’re not honest and diligent enough to do both, despite your faith in yourself, you’re likely to wind up with a warehouse overflowing with pink suede wallpaper. (Yeah, that particular “market trend” was a bust for some reason!)Looking for more interior design business tips, trends, and ideas? Get in touch with TD Fall today.

How Interior Design Affects Office Productivity and the Work Environment

The American Society of Interior Designers (ASID), in partnership with Cornell University, Delos, and the Innovative Workplace Institute, have released the results of research into the impact of innovative workplace design on behavior and performance, how spatial design supports organizational goals, and the impact of design on human, organizational, and environmental sustainability.While the results may seem somewhat self-serving, that an organization of designers would reveal that “innovative design” has a profound effect on the work environment and productivity, it is no less true and should not be discounted. And, while the results of the group's research are too extensive to list fully here, we would like to share the high points and suggest you click here to read more.Research ResultsUsing their own newly designed headquarters in Washington, DC, as the center of the research, and their own employees as the guinea pigs, the study found:Design Impacts Experience: Design impacts the experience people have in the space. ASID employees’ experiences in the office are influenced by multiple factors including the individual design components (e.g., lighting, acoustics, color, texture, etc.), the space in its collective form, and the social environment generated by the occupants. Referring to human-centered design, ASID first examined their corporate identity, team roles, individual responsibilities, work processes, and work behaviors to ensure that their office was an extension of their organizational culture.

• Stimulates Collaboration: The office enables employees to choose their workstation for the day. The unassigned seating arrangement sparks spontaneous interactions in the open office while offering opportunities to cross-pollinate among teams and to get to know each other on a social level. With this office layout, ASID became more collaborative than concentrative. The office also plays a role in facilitating communication among employees (42% increase), and in supporting the sharing and exchanging of ideas (44% increase).
• Creates Attachment: Humans spend about a third of our day, or half of our waking hours, in the office. ASID employees’ satisfaction in several environmental conditions such as lighting quality, noise reduction, speech privacy, available space, visual privacy, and ease of interaction contribute to place attachment. Particularly, the significant effects of ease of interaction and place attachment suggest that workplace design plays a role in shaping a social environment that engages employees in the office.
• Establishes Support: The workplace is comprised of both the physical and social environment, and these two should naturally go hand in hand with the organization to thrive. When ASID employees perceive social support in the office, they tend to have higher job satisfaction, be more creative, and be more productive.

Design Improves Environmental Quality: As the world’s first space to achieve both LEED Platinum and WELL Platinum certifications, the office is not only validated by third-party institutions as a healthy and sustainable office but, supporting data from pre- and post-occupancy research projects further confirms improved environmental quality and enhanced employee satisfaction on environmental conditions.Design Achieves Results: Thoughtful design can support organizational priorities such as employee health, productivity, and financial return. By incorporating multiple innovative features, design has positively affected the health and well-being of employees while boosting resource efficiency, leading to a very healthy ROI.While it seems fairly obvious that one’s workspace will have a profound effect on productivity, social interactions, and job satisfaction, having quality research to back up such claims has great value to interior designers. If you're trying to close a deal on designing an office – or hope to do more commercial work in the future – having this type of information at your fingertips could prove to be invaluable.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Furniture Labels Can Lie – Even When They’re Not Supposed To

Protecting your design clients from poor quality products should be a priority for any interior designer. Whether we’re talking about cheap paint that will not last, inexpensive rugs that unravel, or furniture that does not meet acceptable standards, since you're the expert they’ve hired to improve their space, it’s up to you to ensure that quality matches the price.A recent article in the Washington Post, though largely intended for consumers, brings to light an array of problems with furniture labeling, along with tips on how to avoid being taken by mislabeled furnishings.Since the FTC rescinded its specific guidelines for the household furniture industry in 2002, there are four areas that are most often mislabeled:

1. Misrepresented wood – The old FTC guideline said manufacturers should not use wood names on their labels unless the piece was made of “solid wood of the type named.” In other words, calling a piece of furniture “oak” because it was coated in oak-colored stain or clad in oak veneer was against the rules.
2. Misrepresented leather – “Bonded leather” is the scourge of the upholstered furniture industry. Bonded leather consists of a thin plastic front, a fabric middle and ground up leather particles on the back. It’s been the subject of consumer lawsuits and industry hand-wringing for years but, it’s still out there.
3. Misrepresented fabric – Real linen is made from fibers found in the flax plant. It’s prized because it’s natural, durable and breathable, so it stays cool in the summer. Unfortunately, other fabrics are often passed off as linen.
4. Misrepresented foam – There’s been a backlash against polyurethane foam because it’s a petroleum product. Enter “soy foam.” It’s a feel-good label that eco-conscious consumers seem to like. Yet, most cushions labeled “soy foam” are hybrids and are almost certainly made from far less soy foam than they are polyurethane foam.

Again, while this article was obviously intended for consumers, as an interior designer it’s important to stay on top of any trends in home furnishings that can help – or harm – your business. After all, placing inferior products in the home of one of your clients could have lasting implications for your reputation and the future of your business.“Remember, furniture sellers used to have to put all the details of a piece’s construction on the sales tag. Today it’s important to check any additional information on brochures or websites to get the full story. Furniture made of solid wood stained to look like another wood is not a bad thing, as long as it’s disclosed. Veneers are not inherently bad, either, as long as you’re aware and don’t count on refinishing them someday.”So, stay on top of what’s happening in your market and be aware of any suppliers who may be cutting corners – corners you can’t afford to cut and still keep your design clients happy.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Indoor Air Quality Now Certified by UL

The Underwriters Laboratories, better known as simply UL, is a global safety consulting and certification company. Founded in 1894. They are headquartered in Northbrook, Illinois, with offices in 46 countries around the world. Perhaps best known for safety certification of electric appliances and components (at least here in the US), as of 2011, UL diversified into indoor air quality standards, by acquiring GEI.The Greenguard Environmental Institute, or GEI, is an industry-independent, third-party, non-profit organization and offers three product certification programs and one building certification program. The Greenguard Environmental Institute was established by Air Quality Sciences, Inc, which is an indoor air quality firm, in June 2001. Greenguard Certification is recognized and accepted by sustainable building programs and in building codes worldwide.If a product has been GREENGUARD Certified, it has been tested and scientifically proven to have low chemical emissions, says Scott Steady, product manager for indoor air quality at UL Environment. In other words, it’s guaranteed to give off only low levels of volatile organic compounds, or VOCs.Indoor Air Dirtier Than Outdoor AirVOCs are carbon-based chemicals (such as formaldehyde) that easily become vapors or gases. Mattresses, flooring and even wall paints give off VOCs. They’re responsible for that new building smell and new car smell, Steady says. Inside your house, you may be breathing anywhere from 50 to hundreds of different VOCs at any time.The air indoors is two to five times more polluted than outside air, Greenguard.org says. What's dirtying up that air? Airborne chemicals from furniture and building materials and mold. Poor ventilation just adds to the problem.When a product bears Greenguard certification it means that it is designed for indoor spaces in such a way that it meets strict chemical emissions limits and has been tested for more than 10,000 chemicals, Greenguard says. These products have the backing of this third-party organization based on empirical scientific data. The idea is to produce healthier interiors free from harmful emissions. Companies that have Greenguard certification can claim greater credibility when they make sustainability claims.The Greenguard Indoor Air Quality Certification Program identifies low-emitting materials, finishes, and products for indoor environments.If sustainability has become a key feature of your market, it would be wise to look for the Greenguard Certification on as many products as possible.Looking for more new design trends, tips, and ideas? Get in touch with TD Fall today.

Online Marketing Tips - Do You Know Your Ideal Client Profile?

It’s the time of year when so many of us set goals, both personal and professional, with an eye toward improving our lives during the new year. One problem: more than 80% of us fail in our resolutions each year. If you’d like to improve the outcome for yourself this year, it’s time to take a different approach. For your design business at least, focusing on your ideal client profile for lead generation and growth should be helpful.Your ideal client is someone who finds the perfect solution to their problems or needs in the services or products that your company provides. The Ideal Client will be loyal to your company, frequently uses or buys your products or services, and is likely to recommend you to their friends and colleagues.Beyond this, your ideal client is someone with whom you enjoy working on design projects that are also profitable. In other words, don’t resent you making a living from the work you do for them.As a starting point, the following questions will help you define who those people and projects are:

• Which of your recent projects has been the most profitable?
• Which have you enjoyed working with the most, and why?
• Who have you enjoyed working with as clients, and why?

Once you’ve outlined your favorite projects and people from the past, you can begin to focus on defining your ideal client for future projects.Creating the Ideal Client ProfileIf you're unclear about the makeup of your ideal client, you’ll find it difficult, if not impossible, to target them to work with. When you model your ideal client profile on those past projects, you create a realistic target that you’re more likely to hit. It may sound counterintuitive, but the more specific you make your ideal client profile, the stronger it will be. A detailed profile allows you to focus your search and screening processes to find exact areas and client types that will grow your business.With help from Houzz(¹) magazine, we offer these critical steps to creating the ideal client profile for you design business:Ideal Client Demographics: Understanding who your ideal client is and where they are located will help you identify promising projects at a glance.

• Where is your ideal client located? What areas do you want to work in? How far do you want to travel?
• What is the ideal age range you want to work with? Do you want to work with clients who are younger or more mature?
• Does your ideal client have a family or are they single? Do you prefer working with clients with individual or multiple decision makers?
• Based on your project cost, what would the ideal household income level be? How much income is needed to afford the type of projects you want to work on?

Begin by asking yourself these questions about your history; the clients and projects you enjoyed working with, and which were profitable, from the section above. Only then can you move forward with a profile for future clients.Project Logistics: Knowing what your ideal project is and at what stage you want to be involved will help you determine if future opportunities are the right fit for your business.

• What types of projects do you want to work on most? Which projects best fit the direction you want to take your business? What kinds of projects do you want to add to your portfolio?
• What timeline works best for your projects? Is there a certain timeline you like to follow for your projects? Are there certain seasons or months that you prefer to work during? What is your current pipeline and how might new projects fit into it?
• What is your ideal project budget? Given your average project costs, do you have a minimum budget you’re willing to work with?

Logistical questions are always important. Among other things, they determine your level of involvement, your level of commitment, and your potential for enjoyment and profitability.Working Style & Motivations: Every project requires some level of collaboration. What does your ideal partner look like and what are their motivations for this project?

• How engaged is your ideal client? Do you prefer to work with clients who are hands on or hands off? How involved does your client need to be a successful project?
• What is your ideal client looking to achieve through this project? Are the reasons behind the project important to you? Do you want to work with clients who are emotionally invested or approach the project from a more practical standpoint?
• Is it important to work with clients who already understand your style? How much time do you want to spend educating a potential client about your work? Would you rather work with someone who has done their research and knew what they want?

Client engagement is exceedingly important. You either love it or hate it and, knowing how involved they want to be will go a very long way toward determining your potential for a satisfying project.(¹) When Clients Come Knocking: How to handle new client inquiries and close the deal, Houzz.com/ProLooking for more new design trends, tips, and ideas? Get in touch with TD Fall today.