Lily Koo Bed Designs, Headboards, and Bed Bases

Now that we’ve shared the amazing line of executive desks and writing tables from Lily Koo, it’s time to consider taking a nap. After all, you’ll need to recover in style and comfort from all that hard work in your home office. With that in mind, we’d like to share some of the stunning yet restful bed designs from Lily Koo.

Now, while the limits of space and time preclude us from sharing everything they have to offer, we will share a few bed designs, along with peeks at a truly unique headboard design, and a bed base that does more than simply support a mattress set.

Lily Koo Bed Designs for 2021

The Bryce bed design by Lily Koo offers classic styling with a contemporary feel. The headboard and bed base design includes Mahogany Solids in their construction and is shown here in Lily Koo's truffle finish. Available in King size (W88.0 x D87.0 x H60.5 in) and Queen size (W72.0 x D87.0 x H60.5 in).

The Bryce Bed

A uniquely elegant, tufted design, the Jaimee bed design from Lily Koo offers both. The headboard and bed base design includes Mahogany Solids in their construction and is shown here in Lily Koo's truffle finish. Available in King size (W90.0 x D88.0 x H52 in) and Queen size (W74.0 x D88.0 x H52 in).

The Jaimee Bed

Even a subtle statement remains a statement, as evidenced by the Sierra bed design from Lily Koo. The headboard and bed base includes Mahogany Solids in their construction and is shown here in Lily Koo's Havana finish. Available in King size (W95.0 x D87.5 x H57 in) and Queen size (W79.0 x D88.0 x H52 in).

The Sierra Bed

Headboards and Bed Bases

You can find more amazing Lily Koo headboards here, but we’d like to give you a peek to pique your interest.

The Elena headboard by Lily Koo captures the imagination at the very first glance. Designed to be mounted to the wall, this stunning piece is built with Mahogany Solids and is shown here in the company’s Havana finish. The Elena headboard is available in King size (W79.0 x D3.5 x H63.0 in) and Queen size dimensions (W71.0 x D3.5 x H63.0 in).

The Elena Headboard

You can also find the collection of Lily Koo bed bases here. Want a sneak peek?

Bed bases do not have to be perceived as merely boring accessories to a mattress set or headboard. Instead, they can add style ways that many believe impossible. The Brenda bed base from Lily Koo designs is just such a piece. Made of Mahogany Solids with a dove grey finish, this base can support either a King size (W82.0 x D86.0 x H12.5 in) or Queen size (W66.0 x D86.0 x H12.5 in) sleeping ensemble.

If you have questions about the availability, quality, or pricing of these Lily Koo beds, headboards, and bed bases, please… Get in touch with TD Fall today.

Donghia Furnishings Relaunch by Kravet, May 2021

It’s he-ere! That’s right. The Donghia furnishings relaunch by Kravet will take place this month (May 2021).

As we shared in our February 23rd blog post, industry leader Kravet has acquired the iconic Donghia line of luxury furnishings, making it the latest among their family of brands.

And now, the time has come for the highly anticipated relaunch this month: “Donghia will introduce 450 fabrics, all but 30 of which are pulled from the company’s existing style library. Complementing this selection are more than 50 wallcoverings, including metallic grasscloths, a signature of the line.” (BusinessOfHome.com)

Bringing some 16 years of experience with the eponymous line, most recently as executive vice president of showrooms, Doug Garfinkle has been named Donghia’s creative director. “I really feel that I understand the Donghia brand,” Garfinkle exclaimed. “I would say it’s what most closely aligns with my personal aesthetic, so it feels like an exciting and natural fit in that regard.”

The Donghia Brand Returns in May

Under Garfinkle’s guidance, great strides have been made to return this well-loved brand to the fine furnishings marketplace. “We’ve been working with a huge team to bring the line back to market,” he said, “which we’ll do in May. It’s a multifaceted launch because we have furniture, lighting, accessories, wallcoverings, and textiles, all of which will be live on a new website for Donghia and in 15 Kravet showrooms in the U.S., London, and Paris.”

Perhaps most importantly, Garfinkle explained, “We inherited all the Donghia SKUs and did a complete analysis of the history of sales. Like a recipe, we added where we thought there was a need.”

As for distribution, “Beyond the [immediate] plans in May, we’re expanding our domestic and international ambitions. Domestically, there will be more representation through our showrooms, hopefully expanding to all of our showrooms eventually, which will be a larger distribution than the Donghia brand has ever had. We’ll also target select agent showrooms as well in areas where there aren’t existing Kravet showrooms.”

Further, he said, “We’re hearing from clients that there are certain styles they’re passionate about and would love to see come back. Our collective goal is to restore Donghia to this iconic lifestyle brand that it was, and can be again, and then to continue that legacy.”

For those unfamiliar with Alberto Donghia and his legacy, this YouTube documentary offers insight into a designer who created glamorous interiors and furnishings for prominent figures and celebrities in the 70s and 80, before his unfortunate death at 50.

Get in touch with TD Fall today to discover more about this iconic line, as well as the Donghia furnishings relaunch by Kravet.

Good News for Q2 2021 – Optimistic Design Project Predictions

Compared to the same time last year, the good news for designers is not found in optimistic design project predictions for the second quarter alone. No, even better, there are actual, positive numbers to support such an outlook.

According to the most recent Houzz Renovation Barometer, “architecture and design firms saw a significant increase in recent project inquiries and [newly] committed projects in January, February, and March. Their score for the Recent Business Activity Indicator of the Barometer increased to 75, an 11-point rise from the prior three months and the highest level recorded since the launch of the Barometer in Q4 2014. Relative to the same period a year ago, the indicator is up 31 points.”

When Bad News is Good News

So, while the most recent Houzz Barometer “reveals continued confidence among remodeling professionals for home renovation activity in the second quarter of the year”, that’s not enough for us. We want proof that things are improving!

Ironically, that proof can be found in what we would normally consider a couple of negative business metrics: project backlog stats and increased project wait times. In other words, “Surging demand for new residential construction and design projects has resulted in a backlog, with wait times of more than two months to start new midsize projects – about double the wait compared with this time last year.”

While backlogs and wait times vary by region, “The Project Backlog Indicator for architectural and design firms averages 8.4 weeks nationally at the start of the second quarter of 2021, up 2.8 weeks compared with the start of the first quarter. Compared with a year ago, when wait times were 3.6 weeks, wait times are up more than a month (4.8 weeks).”

“Compared with the same quarter a year ago, backlogs have almost tripled across all nine census divisions as reported by architecture and interior design firms.”

If your design business has yet to experience a similar surge in new projects this year, Ted is available to work with you on a case-by-case basis with tips to help you grow your business.

With more than 25 years of experience in the luxury furnishings and interior design industries, he has pretty much seen it all. So, if you're ready to work with a professional business consultant who can help you grow your business with reachable goals… Get in touch with TD Fall today.

Goal-Setting Tips – How to Set Realistic Business Goals

After the debacle that was 2020, setting goals for your business has likely been difficult in the extreme. Now, as we move through mid-spring 2021, it might be a good idea to pause and consider the things we’ve done for our businesses so far this year. After all, according to the latest statistics, fewer than 10% of people keep their resolutions each new year; with 45% failing to reach new goals by the end of January and some 80% giving up by the time March rolls around. This leads us to wonder which goal-setting tips might work for setting realistic business goals.

Have you given up on the business goals you set for this year? You're not alone!

Far too many business owners set either vague or unrealistic goals for themselves, their teams, and their business, making them difficult to achieve. Setting a vaguely worded goal like  “I want to sign more clients this year,” is too ambiguous to capture the imagination, energy, and focus of your team.

If you make your business goals more focused and specific, such as “We will close 50% of all our client projects this year,” it will be far more productive. It’s clearly worded and concise – and it’s also measurable. A goal that cannot be measured will rarely, if ever, be met.

Well-defined goals get met, Ill-defined goals do not.

And so, with all of that in mind, we offer a few things to consider about the goals you’ve set for your business, your team – or yourself:

• Are the goals you set this year narrowly defined and specific?

• Are the goals you set this year attainable and realistic?

• Are the goals you set this year tailored to the talents and skillsets of your team members? (Or yourself?)

• Are the goals you set this year an actual benefit to your business – and your team?

Goals that are ill-defined or patently unrealistic do no one any good, least of all you. You see, poor goal-setting reflects just as poorly on you as a leader and frustrates your team because they’re unreachable. You will be perceived as either impractical or ill-equipped for the job. Both of these impressions will undermine your authority and make it difficult for others to perceive you as an effective leader.

If you're experiencing high turnover or indifference in your team, this may be the reason.

Incremental Goal-Setting Tips

The best goal-setting tip we can offer is to put together a progressive list of goals for your team to aim for, such as, “I will close 50% of all of my clients this quarter, 55% in the next quarter, and 60% in the next quarter …”, and so on. This will keep every member of your team focused on growth and personal improvement and, once again, their performance toward their goals is measurable.

And so, we say again, the numbers must be realistic and, as we also say again, specific goals such as these will be much more valuable to you, your business, and your team than some vague notion of “getting better.” If you truly want your team and your business to “Get Better,” help them set goals they can actually achieve – with goal-setting for success as your goal for this year, the next, and beyond.

Ted remains available to work with you on a case-by-case basis, offering more goal-setting tips and business consulting that is targeted to your needs and, well… your business goals.

With more than 25 years of experience in the luxury furnishings and interior design industries, he has pretty much seen it all. So, if you're ready to work with a professional business consultant who can help you grow your business with reachable goals… Get in touch with TD Fall today.

Lily Koo Desks and Writing Tables – Available Through TD Fall & Company

In a recent post, we were proud to announce (and still are) that TD Fall has acquired the rights to represent the Lily Koo Furnishings line. As we said then, though relatively young by some standards, the line has made a lasting impression on the furnishings industry with stunning designs that are inspired by the classics while being reimagined for contemporary interiors.

Now, having made the introduction to the line, we would like to offer a series of posts designed to familiarize you with the line. This will be the first in the series and, because we think it particularly relevant to the current situation, we will begin with their selection of desks and tables.

Lily Koo Executive Desks

The Bruno executive desk is an eye-catching yet functional piece made from mahogany solids and veneers. The image below shows this piece in truffle and Parisian silver finish. (W94.5 x D47.5 x H30.0 inches)

Innovative yet practical, the Douglas executive desk makes an undeniable statement in any office, whether at home or at work. Made from Lily Koo’s signature mahogany solids and veneers, the image shows this piece in a truffle and black monochrome finish. (W91.0 x D31.5 x H30.0 inches)

If versatility is the goal, the Houston executive desk offers that and more. Available with fully enclosed or open storage versions, this piece presents as a professional, functional desk whether used in a home office or a workspace. Available in hand-crafted mahogany solids and veneers, the image shows this piece in a truffle and black monochrome finish. (W102.5 x D34.0 x H31.0 inches)

The Patrick executive desk by Lily Koo more than functionality, much more. It’s also a stunning conversation piece yet is unquestionably practical and will easily become the focus of any workspace. Handcrafted mahogany solids and veneers make this unique design a generational piece of furniture. The image below shows the piece in a stunning Havana and black monochrome finish. (W94.5 x D47.5 x H30.0 inches)

*PLUS (and it’s obviously a big one since we used ALL CAPS + bold): Not only are they willing, the folks at Lily Koo are happy to customize the published dimensions to suit your client's needs. (And yours, of course!)

Writing Tables by Lily Koo

While the executive desks shown above can't help but make a dramatic impression in any office, the current popularity and necessity of working in a home office can demand a bit less mass. These writing tables from Lily Koo fill that need beautifully.

On the petite side of functional, the Carlita writing table speaks to the needs of the most dedicated home office worker without overwhelming the space in which it resides. Handcrafted of rich mahogany solids and veneers, this dainty piece is shown Lily Koo's Havana and Tiffany silver finish. (W53.5 x D26.0 x H30.0 inches)

When a home office demands that little bit of something extra, yet the homeowner requires a more delicate feel and look, the Lexington writing table offers all these things and more. Undeniably lovely this Havana finished piece is crafted from mahogany solids and veneers with a maple insert accenting the design. (W54.5 x D30.0 x H31.0 inches)

Whether your client needs you to reimagine their home office or their office at work, this assortment of desks and writing tables from Lily Koo furnishings offers you the opportunity to help them realize a work environment that is tastefully furnished yet functional, practical, and productive. And stay tuned for more in this series of blog posts about the Lily Koo line of luxury furnishings now available from TD Fall & Company.

If you have questions about the availability, quality, or pricing of these Lily Koo desks and writing tables, please… Get in touch with TD Fall today.

From Canvas to Cloth – Introducing the Lantz Collective Designs from Kravet

Inspired by the art of Barry Lantz, and in conjunction with his daughter Amanda, Kravet has recently partnered with the Lantz Collective to offer a “casually elegant” offering of both fabrics and original artwork.

Moving from the studio to the design showroom, and clearly inspired by Barry’s own personal artwork, Canvas to Cloth is an on-trend collection of prints and complementary solid wovens.

Not only that, but each pattern is named after an important woman in his life. “The naming of the patterns came easily,” says Barry, “there are and have been many special, influential women in my life and each pattern truly expresses my feeling for each of the women I chose to recognize.”

From Art Studio to Design Showroom

For Barry, art and design are closely tied. “Both are influenced by color, scale, form, and geometry,” he says. Barry’s first love is art, but he seamlessly made the transition into designing stunning fabric collections and interiors. “The end result of good art and design is how one feels after experiencing it,” he says. Barry used his artistry background to create Canvas to Cloth which features an array of fabrics in breezy, cool, and artistically brushed colors.

One of Barry’s favorite patterns in the collection, and arguably the pattern that anchors the collection, is Goldie, which is named after his beloved grandmother. When asked about his grandmother who encouraged his artistic abilities, Barry says, “for me, Goldie is the most important and unique pattern of all.” This is an ikat pattern interpreted into a kaleidoscopic design and reflects much of Barry’s art style.

Another standout pattern in this collection is Manders, named after his daughter and partner, Amanda. Barry credits Amanda as his inspiration and his reason to succeed. “Without Amanda’s design influence, the collection would not be what it has become,” says Barry. 

Sherlee, Tracy, and Leesa are the remaining prints and are also reminiscent of Barry’s iconic artwork. Offering clean and bright hues, Canvas to Cloth has the ability to create an effervescent ambiance we all crave in an interior. 

Also available through CuratedKravet are a selection of 21 original framed Barry Lantz art pieces. Barry, who has adored art since he was a child, has hand-signed the back of each piece of art.  The artwork selection consists of framed giclee canvas prints in a wide range of color palettes.

Get in touch with TD Fall today to discover more about Lantz Collective designs from Kravet.

Business Website Checklist – Your Most Valuable Business Branding Tool

In a recent post, we remarked the lack of local designers and furnishing outlets returned in a Google search. As a result, we wondered if this was the result of a lack of branding by these businesses. And so, we now feel the need to consider the best tool for branding your business: your website. The website checklist below could be the key to more effective branding for your business.

As your online showroom, your business website will generally be the first impression potential clients will have of your interior design for the furnishing business. A well-designed, attractive website has inestimable value for businesses that offer such personal services. And, since the interior design and luxury furnishings are almost exclusively local businesses, adding a local flavor to the content you share will add a sense of comfort for visitors.

With all of that said, let’s get to the good stuff; our checklist of what your website needs to be effective.

Your Website Checklist

The list below outlines the basic elements that you need to have in place for your business website to reflect your brand.

• Page content – A business website should display a minimum of three pages: Home, About, Services/Products. Each should describe in detail your purpose, as well as the benefits of doing business with you. Beyond these three critical pages, you should also have a Contact Us page and a Blog for sharing fresh and timely content.

  • Home page – This is the most important page on your website. With 60% to 80% of visitors landing here first and since first impressions are so important, the copy you create for this page will be critical to your success. This is a great place to share your vision and mission, as well as your purpose.

  • About page – What makes you special? What are your qualifications? Do you have specialized training? Why are you so committed to the path you’ve chosen to pursue? How have you helped others and how can you help the reader? Answering all of these questions will go a long way toward generating interest from your target audience.

  • Services/Products page – Benefits, benefits, benefits… will be the key to selling your services or products. In other words, while sharing features and details are fine, you must also answer the age-old question of all consumers… “What’s in it for me?”

  • Portfolio page – Images of projects you’ve completed, along with testimonials from satisfied clients are as important as any other content on your website. Maybe more so. While quality images are requisite, rest assured you do not need to invest in a high-end digital camera. Most smartphones today have amazing cameras built-in and these should be more than adequate for taking and sharing great photos of the work you’ve done. They’re also easy to upload to just about any WordPress website.

• SEO – Search engine optimization is, and will forever be, a critical element to a successful launch and there are a few very important steps to consider:

  • Word count – While Google won’t necessarily ignore a page with little content, they will not consider it very important if you can’t publish at least 300 words. This is true of your pages and blog posts. Basically, if you can’t offer 300 words on a subject, what you have to say must not be very important.

  • Meta data – Your page titles, Meta descriptions, and tags should all be tailored to the content you publish. All should be descriptive and compelling to attract both the search engines and your target audience. Titles should be 60-70 characters, while descriptions should not exceed 155 characters. Otherwise, it will end in ellipses in the search results which may leave prospects wondering if you’re worth a click and visit.

  • Image alt tags – Hidden in the code behind the images you publish, image alt tags are hints of the image content to the search engines. They can typically be added in the same menu you use to edit and/or publish your images.

• Terms of Service and Privacy Policy (Courtesy of DreamHost.com)

  • A privacy policy is required by law if you’re collecting any kind of personal data, including email addresses. This policy spells out exactly how any information (emails, contact information, and more) will be used.

  • Terms of Service (TOS) statements are not legally mandatory in most cases, but they can still be valuable. Your TOS states the ground rules for visitors who want to use your site.

• Set Your Site to Back Up Regularly

  • If your website crashes or is hacked, or if you install a plugin that causes a problem, having your files backed up regularly and automatically is a lifesaver.

  • There are many ways to approach this task, but one surefire way to keep things running smoothly is by using managed hosting for your website. That way, your provider can take care of restoring backups and automatically archiving them for you.

• Set up a Comprehensive Site Map

  • Sitemaps play a vital role in how search engines “crawl” and index your pages. While a sitemap won’t directly improve your rankings, it can help to ensure that your site is indexed properly.

  • If you use WordPress, there are plugins available to help you generate and manage sitemaps. Google also has an established process for submitting your sitemap directly.

• Add Analytics Tracking to Your Site

  • Once your website is up and running, you’ll need a way to measure how well it performs. That’s why it pays to set up an analytics tracking solution before even launching your site.

• Connect Your Social Media Accounts

  • Promoting your site on social media can be vital to reaching your target audience. Providing icons so your visitors can easily find your social media pages is one of the best ways to do that.

• Check for Responsiveness on Mobile Platforms

  • Whether you’re writing a blog post or operating a Shopify store, it’s vital that your site looks good and performs well on devices of all sizes. One easy way to check your website’s mobile responsiveness is with Google’s Mobile-Friendly Test tool.

Now that your head is spinning and real panic has set in at the length and complexity of this website checklist, it must be said that these are just the beginning of what needs to be done to ensure successful branding from your website. (Hope we didn’t give you nightmares with that bit of knowledge!)

If you don’t feel you have the tech-savvy to do all of this yourself, we have no problem recommending the marketing support team we use to design and maintain our website, Virtual Business Partners. This Chicago-based group of online marketing pros has been supporting TD Fall for years and we’re extremely happy with Doreen and her team. They can even support you with administrative work, freeing you to spend more time acquiring and servicing clients.

Further, Ted remains available to work with you on an individual basis, consulting on how you might increase local brand awareness as part of your marketing strategy.

With more than 25 years of experience in the luxury furnishings and interior design industries, he has pretty much seen it all. So, if you're ready to work with a professional business consultant who can help you become one of those agile entrepreneurs our changing world demands, feel free to… Get in touch with TD Fall today.

Effective Online Branding for Designers and Furnishing Dealers

We recently had an experience that made us ask the question: what is online branding and how can it help in local searches?

After performing a local Google search for interior designers and luxury furnishings stores, we were somewhat surprised to receive 1.96 million and 4.3 million results, respectively. Surprised because we find it somewhat unlikely that a metropolitan area of fewer than 1.3 million like Salt Lake City could support those numbers. (Duh!)

What truly shocked us was that so few local firms were listed on page one of the results: just 5 of 18 for designers and 6 of 18 for retail outlets. (Your own local search would likely show varying results but we find it hard to believe they would be significantly different.)

The point is that seeing results like these forced us to consider whether the lack of locally owned firms in the search results (SERPs) might be a branding problem. After all, our queries offered everything from locater services to online sellers like “Overstock”. These were decidedly NOT what we were searching for.

And so, we decided we might be able to offer an answer to our opening question, what is online branding?

What Is Online Branding?

When it comes to online marketing, differentiating yourself from your competition may be your greatest challenge. If it’s true that the average homeowner knows little about the differences between fine furnishings and the furniture offered at the typical retail outlet, it becomes especially difficult to convince them of the value to be had in high-quality furnishings.

Further, paying for the services of what they may perceive as a glorified shopping service can make working with interior designers seem wasteful, at best. This means that you not only have to educate consumers about the value of design services and luxury furnishings in general but that you offer something that your competitors don’t.

This is where effective online branding can be so valuable.

Building Local Brand Awareness

First, it’s not our goal to offer a branding tutorial in this post. Rather, we’d like to present you with the two most important factors for building brand awareness: reputation management and messaging.

• Reputation management – This is where you establish yourself as an expert in your niche, and as a local influencer, whether as an interior designer or furnishing outlet. The content on your business website will be important here but, even more important will be your blog and social media posts. By sharing high-value information at no charge, you show yourself as a real professional who is not just “in it for the money”.

• Messaging – Creating a consistent message about yourself and your business is a great way to set yourself apart from your competition. Since it’s impossible to be all things to all people, clearly outlining what you offer has huge value. It’s equally important to be clear about whom you offer it to – the types of clients you would most love to work with (beyond those who are simply willing to pay you!).

Building brand awareness should be one of the top priorities of your marketing strategy. It’s a critical step not just in appealing to your target audience, but as a way to create interest, generate leads, and convert those leads into meetings, bids, and sales. In fact, considering the competitive nature of the design and furnishing industries, there may well be nothing more important than focusing on effective online branding.

Ted remains available to work with you on an individual basis, consulting on how you might increase local brand awareness as part of your marketing strategy.

With more than 25 years of experience in the luxury furnishings and interior design industries, he has pretty much seen it all. So, if you're ready to work with a professional business consultant who can help you become one of those agile entrepreneurs our changing world demands, feel free to… Get in touch with TD Fall today.

Whether to Engage or Reengage Clients, that is the Question

On the one hand, there are innumerable online marketing experts who will tell you that you must engage prospects to convert them into clients. On the other, you have a significant number of experts claiming that you should reengage clients from the past because the return on investment (ROI) is greater from repeat business.

Both are viable approaches to marketing and it makes sense to pay attention to both; client acquisition and retention. But, reengaging a previous interior design client can be problematic. After all, a remodeling project is not exactly a once-a-week purchase for a homeowner. The same can be true for furnishing retailers; a high-end living or dining room set can last a lifetime. How often will your customers come back for more?

Yet, based on the latest research, designers and dealers will do themselves a favor if they can devise ways to retain or reengage existing and past clients. Why?

• New clients are 7x more expensive to acquire than keeping or reengaging existing or past clients.

• Probability of converting an existing customer is between 60% & 70%.

• Probability of converting a new client is just 5% to 20%.

• Repeat clients spend an average of 33% more than new clients.

• Repeat clients are 60% to 70% more likely to buy an up-sell.

Finally, a general rule of thumb in business is that 80% of your future profits are most likely to come from 20% of your existing customers. These are just a few of the reasons that re-engaging and working to establish customer loyalty is critical to the growth of your business.

Re-engaging Past Design & Furnishing Clients

As mentioned above, people who invest in luxury furnishings expect them to last for generations. In addition, when an interior designer is contracted to complete a home improvement project, their clients don’t expect to need them again in a few weeks’ time. These are serious challenges for both when trying to reengage with clients.

The key to success here is to first, know your client base; and second, you must get to know individual clients as intimately as possible. Homes have more than one room to reimagine or furnish and, while it may seem obvious in the abstract, offering a “next steps” approach can offer a significant ROI.

For example, once you’ve finished a kitchen makeover, what’s to prevent you from asking your design client how they feel about their dining room, living room, or master suite?

Or, if you deal in luxury furniture, why should you avoid making a pitch to upgrade other rooms in your customer’s home once you’ve delivered that beautiful new bedroom set? How many more rooms might you furnish in the average home – half-a-dozen?

And don’t forget (please don’t forget), there are tens of thousands of people who've been forced to work from home in the past year or so. How many of your previous clients have you been in touch with to see if they need help putting together a comfortable, workable home office?

Your answer should be – all of them!

How Can We Help?

Of course, there is no way we could possibly outline every circumstance in which you could reengage with past clients. That’s not the point of this post. What we are trying to do is encourage you to think about how you might take a past relationship to new levels, while also not forgetting to engage with new prospects.

It's a tough job, but someone has to do it. And, that someone is usually going to be you!

Ted remains available to work with you on an individual basis, consulting on how you might best engage or reengage with your design and furnishings clients.

With more than 25 years of experience in the luxury furnishings and interior design industries, he has pretty much seen it all. So, if you're ready to work with a professional consultant who can help you become one of those agile entrepreneurs our changing world demands, feel free to… Get in touch with TD Fall today.

Century-Old Kravet Explores Own Heritage with Kravet Couture & Modern Tailor

Based on the title of this blog post, you might think we’re explaining an altered business model from the industry leader in luxury home furnishings. After all, touting a line from Kravet named the Modern Tailor Collection could raise an eyebrow or two. However, such is not the case.

Instead, for those unaware of the company’s ongoing exploration of their heritage, Kravet Couture presents you with a collection of elegant fabrics and complementary wallcoverings. For them, this is a way for them to pay homage to their founder, Samuel Kravet, who emigrated to the US and began working as a tailor more than a century ago.

Considering the source, it should come as no surprise that, above all, “Samuel Kravet’s skilled artistry is mirrored in the exquisite details highlighted in this elegant collection.”

Coordinating Styles and Textures are Featured

So much more than an overly simplified mix 'n match approach to coordination, “The juxtaposition of scale and pattern across the whole collection offers a wide range of coordinating styles. Soft textures are blended with sharper edges and sculptural geometric  patterns; the beauty lies in how the collection sits together, much like how one would put together an outfit.”

With a name like Modern Tailor, this collection has been created as a tribute to runway fashion and trendy design.

“Finely stitched embroideries, pleated fabrics, patch-worked wools, cozy cable chenille, and mélange knits are reinvented into luxurious fabrics and wallcoverings relevant to layered decorating of today.”

Throughout the collection, Kravet continues the theme of a professionally designed and hand-tailored presentation. This is the type of twist on haute couture that will make design clients feel as though their home has become the center of high fashion.

The spotlight on style is forever brightened by, “The tailoring techniques Samuel Kravet fell in love with one century ago [which] are rendered relevant today, and are further brought into the present with updated modern construction and contemporary color stories.”

Bespoke tailoring techniques abound in the collection. “Dresscode features an updated houndstooth pattern, New Suit features a modern patched large stripe, and Proxmire is an exploded weave meant to mimic your favorite cable-knit sweater.”

From the most finely tailored fabrics which can be artfully layered with wallcoverings that add depth and texture to any space, the Modern Tailor Collection from Kravet Couture will challenge even the best designer to match its creative spark.

Get in touch with TD Fall today to discover more about the Modern Tailor Collection from Kravet.